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A Structured Approach to Demand Generation Analytics


And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. closed revenue).

Top Internet Marketing Strategy Links for the Week of January 6, 2014


Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

SEM PPC Optimization: How to Maximize the Revenue at a Targeted ROI – Seo Land


The point at which the profit is highest is where the current ROI is equal to 1/E, where E is the current price elasticity (see the article: How to Drive Profit with PPC Campaigns). Opentopic blog >> By using profit-driven optimization techniques, advertisers can maximize their profits. Therefore, the target ROI of the campaign cannot simply be an arbitrary. Marketing ROI Cmo marketing roi

Key Performance Indicators – Not Clicks


– Lead stage elasticity per content offer. When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. Content Performance. – Lead stage velocity per content offer.

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The Rise of Intelligent Organizations in the Age of SaaS 3.0


Executives must work to develop an elastic framework that allows the organization to work through setbacks and learn through mistakes. A SaaS 3.0 company, such as Captora, faces a much more challenging technological landscape than past SaaS companies due to the breadth of its offering and complexity of the underlying supporting platform. An Intelligent Organization. challenges.

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The Most Creative Ideas Fail Without Strategy - Content Pros Podcast with Jason Falls

It's All About Revenue

Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps a bottle of bourbon no more than an arm’s length away, like the original Mad Man. Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. With every project or campaign, Jason says someone has to clearly be in charge. His recommendation is that it should be the decision maker on the brand side.

How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions


Try wearing an elastic band around your wrist and shifting the elastic to your other wrist any time you catch yourself using "um" or "uh.". George S. Patton once said : "If everyone is thinking alike, then somebody isn't thinking.". In business, stirring the proverbial pot can be a good thing. How to Disagree Without Being Disagreeable. 1) Be mindful of your tone. The lesson?

Taking Your Team to the SEO Super Bowl

KoMarketing Associates

With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season. I also feel it’s important for you to know I don’t really own elastic-waist jeans. From training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills.

Ops-Stars at Dreamforce Shows the Rise of Operations


Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers. It began as a modest idea. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees. Rave reviews. Chad T.

This Week in Content Marketing: Machines Are Coming to Replace Your Marketing Job

Junta 42

Elastic news: Skimming, digging, and using content (26:28): This BBC blog article explores the network’s efforts to create a mobile app that enables users to consume news in bite-sized chunks, and empowers them to drill down to additional details of their choice via multiple paths of information. Is your job at risk? We wrap up the show with an example from Miller Electric. Sponsor (34:42).

87 More Vital Social Media Marketing Facts and Stats for 2012


Get Elastic ). Get Elastic ). Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Marketing Pilgrim ). But 3.1

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11 Actions Sales Management Must Take Now!

Your Sales Management Guru

This is a perfect time to review your existing profit margins and sales-cycle length by product line, and make short-term adjustments to determine the elasticity of your product that will increase revenues and margins. 11 Actions Sales Management Must Take Now! However, there’s one big difference. Therefore, their perspective must be short-term revenue generation. Mobilize by motivating. .

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. It feels like forever since I first wrote about Journey Orchestration Engines (JOEs) , although it is just one year. Subtle distinctions are needed because the systems are basically similar. Decision methods.

Top Internet strategy, marketing and technology links for the week of January 19, 2013


1 in 2 Marketers Have Used Animated GIFs in Their Email Campaigns (Marketing Charts) 6 Surefire Ways to Get Business Referrals (Small Biz Trends) What’s Heading Our Way for Search and Analytics in 2013 (eConsultancy) Compared to Marketers, Online Consumers Want More Email, Less Content (Marketing Charts) Email Marketing: 4 Tips for Sending to Hotmail, Gmail and Yahoo! News & Notes

23 Terrific Email Marketing Guides


24 Tips for Responsive Email Design by Get Elastic. Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. • So what are the most effective tactics for building an opt-in email list today? Email List Building Guides. Howard J.

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Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. The demand for your product will be less elastic in response to a price increase if customers know that there is little competition out there, if customers are not apt to change suppliers often or if it appears that your product has a competitive advantage.

TCO is So 1990: TCS is the new TCO

The ROI Guy

Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. and if you were in IT, it was all about TCO – Total Cost of Ownership. TCO was first developed in 1987, to help compare the costs of different compute infrastructure. TCS could be that new model. TCS is the new TCO.

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

Jason Falls is SVP for Digital Strategy at Elasticity, a digital marketing and public relations firm known for disruptive content. By Jason Falls, {grow} Community Member. You wouldn’t believe it, would you? Certainly you would have heard of such a moron, right? What if I told you I was the moron? Here we go again. Starting over. From scratch. And scratch is hard. Rinse and Repeat.

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70 Rising Social Media Stars

grow - Practical Marketing Solutions

Rachael Powell (Elasticity) — A dynamite social thinker, blogger and director of social media at Elasticity, Rachael brings the powerful combination of content creator and business counselor to the table for brands like Cafepress, Charter Communications, Head & Shoulders and more. And usually the same people are on these lists over and over. Go for it. brandabel. Jay_zo.

The CMO's Guide to Marketing Org Structures [SlideShare]


We invite you to take a look at the various structures -- from the "Elastic Org" and the "Inbound Org" to the "Funnel-Focused Org" and the "Customer Org" -- and share with others who may benefit from the insights: The CMO''s Guide to Marketing Org Structure from HubSpot All-in-one Marketing Software. Want to talk more about different ways to structure your marketing organization?

Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. Jerome McCarthy and popularized by Philip Kotler, the four Ps have maintained a prominent role in how marketers develop go-to-market strategies and set the “marketing mix” – a recipe for balancing the ingredients of revenue success.

A LinkedIn Strategy That Amplifies Your Credibility

Jill Konrath's Fresh Sales Strategies Blog

Otherwise, it is just like old business cards bound up with an elastic band." ~ Tim R. Lots of sellers don''t realize just what a big impact LinkedIn can have on their personal credibility. Top sellers willingly and often share links to articles, webinars, case studies, analyst reports and eBooks. Relevant Content. More than a website, LinkedIn can get you to the key decision makers.

Top Internet Marketing Strategy Links for the Week of January 13, 2014


Here’s 21 of the best… (eConsultancy) “Our biggest problem is awareness” (Seth’s Blog) Using Stock Photos? News & Notes

Why It Doesn’t Matter that CEOs Aren’t Using Social Media

B2B Marketing Unplugged

Maybe CEOs aren’t afraid of social media; maybe they’re afraid of lawsuits, time wasted arguing with crazy people, relentless sales pitches, the possibility of something inappropriate ending up on their walls and mundane stuff like soft economies, labour shortages, encroaching competitors, changing regulations, global warming and red elastic bands. Ah, a July heat wave and the livin’ is easy, unless you write about technology, in which case it’s that boring old period between the second quarter results and the fun new toys for Christmas. What to do? That’ll make things interesting!

OpenShift Enterprise by Red Hat Benefits Estimator (powered by Alinean)

The ROI Guy

OpenShift Enterprise is a platform as a service (PaaS) designed to provide an on-demand, elastic, scalable, and fully configured application development, testing, and hosting environment for application developers so they can focus on coding those new application services. A typical application development project today takes 4 months to deliver and costs between $100,000 and $150,000. [1]

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. Which emerging platforms are essential (or even worth investigating)? Wrong.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


News Feed Optimization: 14 Ideas To Get Noticed In Facebook by Get Elastic. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. by HubSpot Blog.

Forecast: Self-Assembling Application Bundles Will Manage Customer Experience

Customer Experience Matrix

Machine intelligence will also create an underlying infrastructure that’s elastic and powerful enough to deliver services reliably regardless of user location or aggregate demand. I recently described a Deloitte paper on technology trends, focusing on their descriptions of IT management methods. What’s interesting is they didn’t suggest many operational uses for it. Airbnb vs. Hilton).

16 Greats of ’16: The Year’s Best Business Books for Marketers


Marketers work in a demanding profession that requires elasticity, openness, forward thinking, imagination, an embrace of innovation, stamina, and a very strong work ethic. There’s nothing like well-written book to help clarify goals, inspire action, and improve job performance. Plus, it’s just plain enjoyable to put up your feet and kick back with a good read, whether the words appear on a glowing screen or in print. Marketing, Sales, and Branding. Marketing is both an art and a science. Pre-Suasion: A Revolutionary Way to Influence and Persuade. Author: Robert Cialdini. Duncan.

Top Internet strategy, marketing and technology links for the week of May 5, 2012


How Social Login Impacts Ecommerce (Get Elastic). Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing (Portent). How to Fight for More Social Media Resources In Your Company (Convince & Convert). If Your Email Newsletter Isn’t Generating Cash, Your Doing Something Wrong (ProBlogger).

31 Spectacular Web Design Guides, Techniques and Resources


12 Design Best Practices for Drop-Down Menus by Get Elastic. Paradoxically, in the early days of websites, when there were few standards to adhere to, most business websites were laid out with pretty much the same template: grid layout, logo in the upper left, content in the middle or left frame, “highlights” in the right sidebar. Maximizes social engagement? Free Design Fonts.

Turn to the E-Market for Real-World Customers


Not only do word-of-mouth customers cost significantly less to sign up, but they tend to be some of the most stable and profitable, and have higher elasticity, according to a University of Florida study. The oldest question in business is how to drum up more customers. The holiday season alone accounts for $42 billion in online sales annually, as Comscore reports. Create a Discussion.

Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey

Tony Zambito

Goals : buyer goals have become more elastic and buyers are considering more input and alternatives to overcoming obstacles to achieve goals.  This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future.    ( Image by Kenny Madden © All rights reserved ). What Must CEO’s, CMO’s, and CSO’s Do?

Avoiding The Predictive Analytics #Fail In Demand Generation


These correlations speak to two critical concepts — elasticity and velocity — which underlie structured demand generation KPIs that tell us something about how likely a buyer is to buy, and in what time frame. *This post first ran in Demand Gen Report , April 19, 2016. Everybody’s doing it, right? Are you doing it? Probably not. Right …. Why is this? What data is predictive?

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission. I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. It got me thinking, though.

eMagine Launches New Websites

EMagine B2B Blog

Galatea surgical mesh products are made from a proprietary resorbable biomaterial, P4HB, that confers excellent tensile strength and strength retention, elasticity, and biocompatibility for long term support. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: NJM Packaging. Galatea. Galatea Corp. BCN Telecom. Courtagen. Web Design

One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s


They were those elastic, bracelet things. The Holiday Season. It’s a season of giving. A season of eating, drinking, and being merry. And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment. Don’t worry, all of those references will make sense soon … I think. Let’s get to it! RoboSapien. It walks. It talks. Snuggie.