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| Page 1 of 8 | Previous | Next | | | GROW - PRACTICAL MARKETING SOLUTIONS MAY 22, 2012  Punching through blogging barriers to find business benefits I had to find a way to push through these blogging barriers or it could not last. Here was another barrier. I received the coolest email the other day. One of our {grow} community members, Raman Minhas of the U.K., wrote about his struggle over FOUR YEARS to get any traction for his blog — and then finally, it worked! See if you agree … . Disenchantment. Finding my voice . | | | | | |
| ANNUITAS GROUP OCTOBER 12, 2011 Removing The Barriers MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? So the question is, “How do B2B marketers begin to remove these barriers and meet the demands of their senior management and sales counterparts?”. The simple answer is to stop focusing on the barriers and begin focusing on the solution. In this post, we have grouped the challenges, and provided suggested remedies for each: Barrier 1: Lack of Resources (Budget, Knowledge & Time). Barrier 2: Lack of Customer Insight & Content. | B2BMARKETINGSMARTS OCTOBER 13, 2010  Today’s 3 Biggest B2B Marketing Success Barriers are Human There are, however, barriers between the marketing department and its ability to use these best practices — and they are all human. Barrier #1: CEO. Barrier #2: Product Manager. Barrier #3: Sales Manager. How does a B2B marketing pro overcome these barriers? The B2B company product manager is the driver behind what the company sells. | SAVVY B2B MARKETING SEPTEMBER 19, 2011 Confronting the Trust Barrier Call it the trust barrier. And that’s why the trust barrier has risen to new heights – and why new strategies are necessary to surmount it. Maybe there are better ways to cross the trust barrier. We're pleased to present this guest post by Britton Manasco, who specializes in helping companies establish thought leadership and enable their sales teams to engage more prospects and close more business. Read on for his insightful thoughts on what it takes to earn the trust of prospective buyers. But here’s the problem. Why is that? Well, look around. | B2BMARKETINGSMARTS MARCH 28, 2011  Ideas to help break the B2B automated marketing content barrier. Indentifying and creating valuable content is one of the biggest barriers to effective automated marketing that establishes a B2B company as a thought leader. Content does not have to be the big automated marketing barrier. Recently I sat in on a great Webinar put on by Brian Carroll of MECLABS Applied Research. Help aligning content offerings to the buy cycle from Sirius Decisions. | | | | | | | |
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DIGITAL B2B MARKETING | TUESDAY, AUGUST 2, 2011 Remove the Barriers to Strategic Planning in B2B Marketing
There are four barriers I frequently see that keep companies from adopting effective strategic planning. If these barriers exist in your organization, they are effectively decisions that have already been made against strategic planning. What other barriers do you see to strategic planning? As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization. MORE >> -
SOCIAL MARKETING FORUM | WEDNESDAY, AUGUST 29, 2012 Main Barriers for M-Commerce: Mobile Behavior and Experiences Matter
When focusing more on the mobile shopping experience, many of these barriers for m-commerce can be overcome. A recent survey by Webcredible looked in-depth at the behavior of smartphone users. The survey indicates that they do not use mobile commerce (a.k.a. commerce) more extensively for some easy-to-solve main reasons. The three issues that concerned smartphone [.]. Ecommerce Infographics Mobile Research e-commerce m-commerce mobile commerce mobile user experience smartphone Webcredible MORE >> -
MARKETING INTERACTIONS | WEDNESDAY, JUNE 30, 2010 LoopFuse Removes the Budget Barrier from Marketing Automation
I had the distinct pleasure of speaking with Sean Dwyer, CEO of LoopFuse yesterday. Matt Quinlan, VP of Field Operations joined us to give me a preview of FreeView - a fully-functional marketing automation platform designed to meet the needs of SMB. marketers. Hint: FREE is the key word.]. The folks at LoopFuse [watch the 5 min demo] believe that marketing automation is the future of digital. They want to help B2B small-to-mid-size companies adopt the technology they need to compete effectively with eMarketing programs. Yes, there's a catch. No charge per seat. No problem. MORE >> -
B2BMARKETINGSMARTS | THURSDAY, APRIL 28, 2011  Today’s 3 Biggest B2B Marketing Success Barriers are Human: Part II
Of course, after they read my post on “ Today’s 3 Biggest B2B Marketing Success Barriers are Human ,&# these executives would certainly learn their place and get out of marketing’s way. The entire reason for humans being such a barrier is that it’s virtually impossible for us to be objective and open-minded. Anyone in any position, in any company is likely to experience these barriers. But we must all keep trying, as pulling down these barriers is the key to following best practices and having real impact on the company’s bottom line. MORE >> -
DIGITAL B2B MARKETING | TUESDAY, AUGUST 9, 2011  Three Ways to Break Down Barriers to Strategic Planning in B2B Marketing
Common barriers I outlined in Removing the Barriers to Strategic Planning in B2B Marketing are not valuing strategic planning, not having sufficient time and resources, lacking alignment around a strategy and a lack of internal expertise. Strategic planning has to begin by addressing these barriers. Breaking down the barriers will likely be a bigger challenge than planning. Below are three steps you can take to begin breaking down these barriers in your organization. Then, with your internal barriers addressed, you are ready to begin strategic planning. MORE >>
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