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| Page 1 of 5 | Previous | Next | | | | PAUL GILLIN JULY 8, 2010 Oracle’s Social Media Policy With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. It’s particularly useful in its approach to copyright and permissions. The Oracle Social Media Participation Policy applies to. Don’t use these services to conduct internal Oracle business. | | | | | | | | |
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FOLLOW THE LEAD | WEDNESDAY, AUGUST 4, 2010  Zales tapped for BtoB’s ‘Who’s Who in B-to-B’
A quick timeout to send our kudos to Sam Zales, president of ZoomInfo, who has been recognized by BtoB Magazine as one of the top 100 industry leaders in its annual “ Who’s Who in B- to- B &# special report. It’s the second year in a row that Zales has gotten the nod for BtoB ’s “Who’s Who in B- to- B.”. MORE >> -
BIZNOLOGY | MONDAY, JANUARY 23, 2012  Lights, camera, action: Video helps you stay in touch with customers
One problem that plagues B- to- B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. A territory-based sales rep may be trying to keep in touch with hundreds of contacts at a time, but struggles to find a steady supply of good-quality reasons to reach out, without being a pest. MORE >> -
TRADESMEN INSIGHTS | THURSDAY, JUNE 16, 2011 B-to-B Marketers: Have you forgotten the basics?
The last two years for most of us in the B- to- B space hasn’t been much fun. Budgets cut, every move or project had to be justified seven different ways. Reality is most marketing departments aren’t going to get back to staffing levels pre-2009. When leads came in, ALL were followed. MORE >> -
TRADESMEN INSIGHTS | TUESDAY, JUNE 29, 2010  Social Media Catching On In The B-to-B Markets
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Social Media Catching On In The B- to- B Markets B- to- B marketers are slowly catching up with the rest of the world regarding social media. MORE >> -
SALES LEAD INSIGHTS | THURSDAY, JULY 14, 2011  Bridging the Content Chasm for B-to-B marketing automation and lead generation
It refers to the ascendance of content marketing (especially in B- to- B), and the differential between the current inventory of quality content that most B- to- B companies have, and the amount they need to have to market effectively. Content + Automation = True 1 to 1 Marketing. MORE >>
- The 7 Rules for the Connected B-to-B Marketer MARKETING GENIUS BLOG | FRIDAY, FEBRUARY 19, 2010
- Testing for B-to-B Marketers: How hard is it? BIZNOLOGY | WEDNESDAY, NOVEMBER 30, 2011
- Five Ways B-to-B Marketers Need to Change Their Game BIZNOLOGY | WEDNESDAY, DECEMBER 21, 2011
- Weekend reading: Stats on social media in b-to-b FOLLOW THE LEAD | FRIDAY, AUGUST 20, 2010
- Gen Y wave approaching shores of b-to-b sales FOLLOW THE LEAD | TUESDAY, AUGUST 3, 2010
- Gen Y wave approaching shores of b-to-b sales FOLLOW THE LEAD | TUESDAY, AUGUST 3, 2010
- Study: Is social a source for b-to-b leads? FOLLOW THE LEAD | FRIDAY, JUNE 18, 2010
- Mapping out the b-to-b sales territory FOLLOW THE LEAD | FRIDAY, SEPTEMBER 17, 2010
- The ego that lurks behind every b-to-b purchase FOLLOW THE LEAD | THURSDAY, MAY 20, 2010
- Understanding the socially savvy b-to-b buyer FOLLOW THE LEAD | THURSDAY, MAY 13, 2010
- B-to-B Sales and Marketing Snapshot: 2010 FOLLOW THE LEAD | THURSDAY, MAY 27, 2010
- Social Media for B-to-B Marketers TRADESMEN INSIGHTS | THURSDAY, JUNE 9, 2011
- 50 Power Twitter Tips to Help B-to-B Marketers TRADESMEN INSIGHTS | THURSDAY, JULY 1, 2010
- Top 5 Things B-to-B Companies Can Do To Generate High Quality Leads INBOUND SALES NETWORK | TUESDAY, JANUARY 17, 2012
- The Changing Rules of B2B Marketing PAUL GILLIN | THURSDAY, JUNE 17, 2010
- Price of permission-based b-to-b e-mail continues to fall FOLLOW THE LEAD | MONDAY, JULY 19, 2010
- Price of permission-based b-to-b e-mail continues to slide FOLLOW THE LEAD | MONDAY, JULY 19, 2010
- New online scorecard for b-to-b sales and marketing reps FOLLOW THE LEAD | TUESDAY, NOVEMBER 23, 2010
- Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases MODERN B2B MARKETING | WEDNESDAY, APRIL 22, 2009
- ‘Smarketing’ gets the pitch, but are b-to-b companies buying? FOLLOW THE LEAD | TUESDAY, AUGUST 31, 2010
- Slide in semiconductor sales a sign for other b-to-b reps? FOLLOW THE LEAD | TUESDAY, JULY 20, 2010
- Slide in semiconductor sales doesn’t bode well for other b-to-b reps FOLLOW THE LEAD | TUESDAY, JULY 20, 2010
- ZoomInfo introduces new business information platform FOLLOW THE LEAD | TUESDAY, SEPTEMBER 21, 2010
- B-to-b suppliers and the (burgeoning) industries that need them FOLLOW THE LEAD | WEDNESDAY, MAY 26, 2010
- B-to-B Marketers: How Many Calls Does it Take to Make a Sale? TRADESMEN INSIGHTS | THURSDAY, MARCH 4, 2010
- Price of permission-based b-to-b e-mail continues to drop FOLLOW THE LEAD | TUESDAY, OCTOBER 12, 2010
- What’s Your New Role as a B-to-B Marketer? TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 8, 2011
- Keep B-to-B marketing strategies and tactics tightly focused on driving leads SALES LEAD INSIGHTS | MONDAY, APRIL 4, 2011
- Waiving Speaking Fee for Book Buyers PAUL GILLIN | TUESDAY, FEBRUARY 22, 2011
- Five Ways to “Get Real” With B-to-B Social Media BIZNOLOGY | WEDNESDAY, FEBRUARY 29, 2012
- Tips on Using Facebook as a Good B2B Marketing Tool TRADESMEN INSIGHTS | TUESDAY, MARCH 8, 2011
- B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010 SALES LEAD INSIGHTS | TUESDAY, JANUARY 5, 2010
- Predictive Analytics Drive B-to-B Demand Generation FIFTH GEAR ANALYTICS | THURSDAY, AUGUST 25, 2011
- B-to-B Marketers: Use Video on Your Web Site to Increase SEO. TRADESMEN INSIGHTS | WEDNESDAY, MARCH 10, 2010
- 6 Tips to Make Your Blog More Successful in Reaching the. TRADESMEN INSIGHTS | TUESDAY, MAY 25, 2010
- B-to-B Marketers: What Type of Twitterer Are You? TRADESMEN INSIGHTS | WEDNESDAY, MARCH 3, 2010
- IBMer: ‘Social Selling’ Is a Sales Process in Itself PAUL GILLIN | FRIDAY, APRIL 27, 2012
- B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives TRADESMEN INSIGHTS | THURSDAY, JANUARY 28, 2010
- Generate Qualified Leads Using LinkedIn Answers TRADESMEN INSIGHTS | TUESDAY, AUGUST 10, 2010
- Building a B-to-B Social Media Lead Generation Program Targeting. TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 23, 2010
- B-to-B Marketers: Social Networks Top Priority for 2010 TRADESMEN INSIGHTS | TUESDAY, MARCH 2, 2010
- Social Media 101 Webcast: Pass It On To Those in the B-to-B World. TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 11, 2010
- B-to-B Marketers: Tap Social to Increase Search TRADESMEN INSIGHTS | THURSDAY, DECEMBER 16, 2010
- 4 Reasons Why B-to-B Email Newsletters Should be a Part of Your Marketing Plan for 2012 TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 25, 2012
- B-to-B Marketers Will Press the "Reset" Button on Thought Leadership in 2010 THE CONTENT FACTOR | FRIDAY, NOVEMBER 20, 2009
- 5 Tips to Improve Your B-to-B Direct Marketing Efforts TRADESMEN INSIGHTS | THURSDAY, APRIL 7, 2011
- 15 Proven B-To-B Strategies for Sales Funnel Acceleration VIEWPOINT | FRIDAY, MAY 7, 2010
- Social Media: Will Be Focus of B-to-B Marketers in 2010 TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 24, 2010
- How to Get the Best Out of Your B-to-B Facebook Page TRADESMEN INSIGHTS | THURSDAY, JUNE 23, 2011
- B-to-B Marketers: Is Print Advertising Dead? TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 10, 2010
- Lead Generation: Focus of B-to-B Online Marketers TRADESMEN INSIGHTS | WEDNESDAY, MARCH 17, 2010
- B-to-B Marketing Trends 2012 Study TRADESMEN INSIGHTS | TUESDAY, JUNE 21, 2011
- B-to-B Marketers: Put The “Why” Before The “How” In Social Media TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 20, 2010
- How Much of Your B-to-B Marketing Budget is Going Towards Social. TRADESMEN INSIGHTS | TUESDAY, MARCH 23, 2010
- B to B Marketers:Is There a Way to Track Social Media? TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 16, 2010
- Don't Overlook The Power of Facebook For Driving B-to-B Applications TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 17, 2010
- Tips for Putting on a Successful B-to-B Webinar TRADESMEN INSIGHTS | TUESDAY, JANUARY 11, 2011
- 9 Tips on Creating a Successful B-to-B Blog TRADESMEN INSIGHTS | WEDNESDAY, MAY 4, 2011
- We're on a roll! e-storm named one of 2010's Top B2B Agencies E-STORM | THURSDAY, MARCH 18, 2010
- LinkedIn: Great Tool to Drive Traffic to Your Blog TRADESMEN INSIGHTS | THURSDAY, MARCH 18, 2010
- 2011 Trends for B-to-B Blogging TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 9, 2011
- B-to-B Blogs Can Help Increase Marketing Efforts to the Professional Tradesmen TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 23, 2011
- Email campaigns should be the start of the conversation FOLLOW THE LEAD | WEDNESDAY, NOVEMBER 10, 2010
- Free QR Code Webinar For B-to-B Marketers TRADESMEN INSIGHTS | WEDNESDAY, JUNE 1, 2011
- 3 Guidelines for Effective Email Personalization – B2B Marketing and Sales Tip #263 B2B LEAD BLOG | WEDNESDAY, OCTOBER 7, 2009
- How Do You Sell B-to-B Management on Social Media? TRADESMEN INSIGHTS | TUESDAY, MAY 24, 2011
- 6 Steps to a Successful (B-to-B) Direct Marketing Campaign B2B IDEAS @ WORK | WEDNESDAY, JUNE 16, 2010
- Why Are B-to-B Marketers So Reluctant To Embrace Social Media? TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 4, 2012
- B2B Marketers: Are You Taking Advantage of Online Videos? TRADESMEN INSIGHTS | THURSDAY, MARCH 24, 2011
- Ignore social media at your peril: ten reasons why FOLLOW THE LEAD | THURSDAY, DECEMBER 2, 2010
- Data hygiene doesn’t have to be a mess FOLLOW THE LEAD | THURSDAY, OCTOBER 28, 2010
- 7 Excuses Not to Use Social Media in B-to-B Space TRADESMEN INSIGHTS | TUESDAY, DECEMBER 14, 2010
- The Sweet Spot: Finding the ‘voice’ of the customer FOLLOW THE LEAD | TUESDAY, OCTOBER 19, 2010
- Welcome to Widget TV FOLLOW THE LEAD | FRIDAY, JULY 16, 2010
- Sans buy-in from C-level, forget about building social networks FOLLOW THE LEAD | THURSDAY, JUNE 3, 2010
- Can Twitter Followers Be Better Than Facebook Fans? TRADESMEN INSIGHTS | WEDNESDAY, MARCH 9, 2011
- Critical Tactics to Consider When Sending Out E-mails TRADESMEN INSIGHTS | THURSDAY, MAY 27, 2010
- 5 Lessons a BtoB Marketer can Learn from “Breaking Bad” FEARLESS COMPETITOR | THURSDAY, JUNE 17, 2010
- Making the most of your prospect data FOLLOW THE LEAD | THURSDAY, NOVEMBER 4, 2010
- BtoB 2010 Lead Generation Guide B2B LEAD GENERATION BLOG | MONDAY, MAY 24, 2010
- Social Media Success Story TRADESMEN INSIGHTS | WEDNESDAY, JULY 28, 2010
- Listening (more closely) to voice of the customer FOLLOW THE LEAD | THURSDAY, SEPTEMBER 30, 2010
- Social Media Marketing Continues to Grow: Great Way to Reach the. TRADESMEN INSIGHTS | THURSDAY, JUNE 17, 2010
- Google Plus and B-to-B Users – How To Get Started TRADESMEN INSIGHTS | WEDNESDAY, JULY 20, 2011
- Social Media Spending Up; Still Tiny Portion of the Marketing Budget FOLLOW THE LEAD | TUESDAY, SEPTEMBER 7, 2010
- Do you need to hire a social media director? FOLLOW THE LEAD | THURSDAY, OCTOBER 21, 2010
- Being cool to cold calling FOLLOW THE LEAD | TUESDAY, OCTOBER 26, 2010
- Benchmark Report on Email Marketing Sheds Light on Top Priorities and Challenges for B-to B-Marketers TRADESMEN INSIGHTS | WEDNESDAY, APRIL 11, 2012
- Deploying online video to reel in lead generation FOLLOW THE LEAD | THURSDAY, OCTOBER 7, 2010
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