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Understanding Intent Behind Content Consumption

Digital B2B Marketing

B2B Content Marketing and Understanding Visitor Intent. Particularly for B2B content marketers, understanding the intent behind someone spending time with your content is key to improving your content marketing. Intent is what has made search an effective channel for so many marketers. The challenge is that intent often isn’t readily apparent. In Practice.

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True Influence InsightBASE Simplifies Use of B2B Intent Data

Customer Experience Matrix

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. Even setting aside issues of accuracy and coverage , there are problems with both advertising and email, the two primary applications for intent data. Intent-based email lists are obviously contactable but volumes are often quite low. So, what distinguishes InsightBASE from other intent-based products?

Intent Data Basics: Where It Comes From, What It's Good For, What To Test

Customer Experience Matrix

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. What is intent data? Behavior your company captures by itself is first-party intent data. Lots of places.

Intent 101

Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?

Lattice

Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. Intent data provides an indicator of a company’s willingness to engage with you. Because intent data shows which companies are actively interested in a particular topic or solving a particular problem. Why is that?

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals.  Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers).  The relationship between intent and goals is a very important one. 

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Strike Gold: How to Find Leads with External Intent Data

Modern B2B Marketing

Enter external intent data. Much like a FICO score provides a holistic view of a customer’s credit history by using collectively shared information from different banks, external intent data provides a business with an understanding of what an individual, a department, or a company in a specific location is most interested in. Through Achieving AIDA to ABC. nterest. ecision.

The Big Willow Links Intent Data to Devices to Companies.Another Flavor of Account Based Marketing

Customer Experience Matrix

With interest in account based marketing (ABM) skyrocketing past even hot topics like intent data and predictive marketing, it’s no surprise to find debates over the true meaning of the term. What The Big Willow does with intent data is interesting whether it’s the One True ABM or not. As you might suspect, that is exactly what The Big Willow does.

What Is Intent-Based Analytics And How To Leverage Them

B2B Marketing Insider

The post What Is Intent-Based Analytics And How To Leverage Them appeared first on Marketing Insider Group. The list goes on and on, but you […]. Marketing Strategy #MarketingMistakes google Marketing Analytics Sales Alignment Strategy

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent. User Intent: The Art of Detecting and Fulfilling a Need. In the commercial space, user intent has enormous value. How’s that for user intent? Or by using a pet-safe product?

Decode Your Customers’ Behavior Using Intent Data

KEO Marketing

If analyzed correctly, this can give B2B marketers clues to the intent of the individual’s search; his or her purpose for searching. Intent data can tell marketers exactly what a prospect is searching for, and help direct content calendars for driving leads. Today’s content marketing needs to be customer-centric and fulfill what buyers want and need. Content Marketing

Sweeten Your Content With Search Intent Insights From Google

Fathom

Moreover, you can mix-in with Google, who has been working hard to understand the intent behind keywords that users search for. But before exploring how to team-up with Google when decoding keyword intent, let’s delve into why it’s essential to do so before whipping up a new batch of content. Why is Keyword Intent Important? Taking Intent and Making It Your Own. Quizzes.

Cognitive content strategy

Biznology

What you need is semantic search , which doesn’t just match queries to keyword strings, it matches content to the the searcher’s intent implicit in the query. Semantic search engines use natural language processing and machine-learning to find the content most relevant to a searcher’s intent. Managers of large sites must balance search AI with navigation IA.

Exit Intent: Why It’s Important and How you Can Use it to Convert Website Visitors

Lead Liaison

It’s called exit intent technology and it can be used to convince your website visitors to stay and eventually make a purchase. By enticing visitors who might otherwise choose to leave your website, exit intent technology allows you to hold onto visitors and ultimately increase sales. How Does Exit Intent Technology Work? Get a Demo of Exit Intent.

How Understanding the Goals and Intent of Buyers Can Transform Marketing

Type A Communications

September 22, 2016 by Tony Zambito People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference. read more. B2B Marketing Customer Journey Personas Buyer Journey Carla Johnson marketing Tony Zambito Type A Communicationss

Search: How to Optimize for User Intent

KEO Marketing

Today, SEO encompasses intent—meaning, evaluating a user’s motivation and guessing at what they really want to know, and what the motivations are behind this particular search. You cannot just sit around and hope that intent-driven SEO happens to push people in your direction. So, how do you optimize to capture leads based on intent, and drive conversions from all of these users?

The Benefits of Using Exit Intent Popups

ActiveDEMAND

The Benefits of Using Exit Intent Popups Savvy marketers and marketing agencies understand the usefulness of the exit intent popup. This is where the Exit Intent Pop Up is a great tool to pull from your marketer’s tool kit. Using Exit Intent Popups re-focuses the prospect on a goal or call-to-action, giving you another chance to get the conversion and prospect data.

On intent: the key question marketers forget to ask

i-Scoop

Purpose, intent, goals, paths. “What do we want to achieve and how will we achieve it?”. It is a question marketers (and managers) ask each time they consider launching a new project or solving a business question. Answering it is a must if you want to develop a proper plan. Define the goals, analyze the […]. Integrated marketing

Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence

6sense

These vendors claim that they have ‘intent’ data, and that ‘intent’-data is NOT as useful because its difficult to gain useful signal from so much noisy data.”. “Doesn’t every predictive vendor have intent data?” It’s one of the reasons we’ve seen multiple predictive vendors talk about their struggles with deriving value from intent data they’ve tried to leverage.

Psychology and marketing: respecting and failing the customer

Conversionation

Customer experience Customer service Human business customer intent customer-oriented Dick Swaab emotion curve Maslow''s hierarchy of needs Myers-Briggs Type Indicator neuroscience Plutchik''s Wheel of Emotions psychology transhumanists

4 Ways to Evaluate Keyword Intent

KoMarketing Associates

One factor that can often be overlooked when choosing the right keywords is the keyword intent. Here are four ways to evaluate keyword intent: 1. The related searches are a great indication of search intent. We know there are some funny Google suggestions out there, but for the most part, Google Instant is a good way to gauge search intent. Search Result Content. Quora.

Practical Reasons to Fit Search Intent into Your Retargeting Strategy

Opentopic

Combining search intent with Facebook retargeting allows. Opentopic blog >> business2community.com Facebook offers several great options for retargeting, allowing you to segment and remarket to people who’ve engaged with your product. These tools include: These features let you granularly segment your audiences, ensuring you’re targeting users with the right messaging and products. What happens when search teams up with social? Marketing ROI Cmo marketing roi

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Intentional Marketing Beats I’ll Try Marketing

Great B2B Marketing

When you replace the word try with the word intention, it shifts your mindset from a focus on the effort to a focus on the outcome.  Do you want to make a big difference in your B2B marketing and sales performance?  If so, adopt the practice of “intending” instead of “trying”. Most of the time, when I ask a marketing manger to do something, I get an answer like the following: I’ll try to find you the information you need to make this campaign work. I’ll try to generate some leads. I’ll try to help the sales force make their sales targets. You get the picture.  Carpe Occasio.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

Lower costs and increased revenue – a perfect combination! 4)   Find intent to purchase – You’re probably interested in how these great social media conversations can help you find leads. Conversational Marketing Facebook Innovation Listening Social Media Support Twitter Brand Advocates conversations intent to purchase PR publications Solutions Solutions marketing Stage-Gate

Indicating Purchase Intent

Sazbean

With social media monitoring tools, it’s often possible to infer intent to purchase based on the content. There is evidence that Facebook may be working on a “want” button as way to indicate purchase intent. question of intent. The concepts behind Facebook’s rumored “WANT” button are rooted in the idea of the “intention economy” and are generalizable beyond the Facebook ecosystem. What if you could tell exactly when a customer was interested in purchasing from you? What do you think? Good idea or not?

What does intent data mean for the data-driven marketer?

Infer

Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. Intent data is synonymous with this topic, but it understandably causes a great deal of perplexity for many marketers. Defining intent data and its uses. Internal intent data can help predict prospects. Applying intent data.

Too Many Website Visitors Leaving Your Site? Show an Offer

Lead Liaison

Learn More About a Solution to Detect Exit Intent. Best Practices Lead Generation Revenue Generation Blog Exit Intent SiteEngage Website ConversionStop those Visitors Leaving Your Site! Do you have too many visitors leaving your site before you even have a chance to convert them? It’s a common phenomenon that most website owners have no idea how to correct.

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The 10 Best Sales One-Liners of all Time

Sales Intelligence View

You won’t get by on just personality and good intentions. Sales Intelligence Sales Management Account Executives Demo Engineer First Installment Fish Jump Fishing Boat Good Intentions Great Sales Managers Hammer Idioms Industry Pundits Nuts One Liners Personality Perspective Sales Reps Starship Enterprise Vine Volume 1 Whole LotGreat sales managers are great coaches. Learn them.

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CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

In particular, LeadFormix infers visitors' “intent” (i.e., marketing automation lead scoring intent measurement sales enablement leadformix lead management software callidus demand generationThe list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. In my VEST report from last July, LeadFormix reported 210 clients, concentrated among mid-size firms, and 82 employees.

Content with Intent: Educate Your Audience

Biznology

In my last post, I gave an overview of this series about creating content with intent. When it is created, there must be intent behind it in order for it to make sense and to find its home amongst the other content offerings you have. So, for this post, my intent is to talk about content that educates. This is why you need to develop content with the intent to educate.

Content with Intent: Content for Content's Sake

Biznology

This last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do you remember President George W. Real businesses have intent - Your content should have real and obvious intent to create value for your readers. Be intentional and even create a little less if it means keeping quality standards high. Image via Wikipedia.

Content with Intent: Re-Create Yourself

Biznology

So, if you have a brand that needs refurbishing, the Internet is the perfect place to create content with intent. Image via Wikipedia. by Frank Reed. The Internet helps companies and individuals do many things, not the least of which is the ability to re-create yourself. You may ask why in the world this is important and what's the connection to content, which is fine.

Content with Intent: Validate Your Authority

Biznology

Image via Wikipedia. by Frank Reed. In today's online space experts and gurus and ninjas are a dime a dozen. Heck, there are so many self-proclaimed "thought leaders" that the price has dropped to a nickel a dozen. As a result, it can be hard for the consumer of today to tell who is telling the truth and who is telling a tale. What publications recognize you or your company as an industry leader?

Content with Intent: Entertain Your Audience

Biznology

Image via Wikipedia. by Frank Reed. OK, I am about to share a very well-kept secret. There will be many people that will be angry with me that I have decided to share this with the world at large. Well, at least our readers but who's counting?) I risk being ostracized by just about everyone when I reveal the following: Business can be very boring. What a relief! said it and I feel good! Not bad.

Content with Intent: Inform Your Audience

Biznology

What I will be concentrating on over the next few posts has to do with the intent of your content. Even if you can't put your message in all the formats available (written word, social media outlets, video, podcast, etc.), you can control the intent of your communication. Once the intent is known, then the message and placement will follow more easily. have identified six areas to look into to help define the intent of one's content. So, just how do you do this kind of intentional content creation? Image by Anirudh Koul via Flickr. by Frank Reed.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

People weren’t registering with the intent of watching a live event. They were registering with the intent of watching a replay at a time convenient to them. Linda and her team are taking a different path.  “We’re ending our dependency on eBooks.”  And no wonder.  “We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”.

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4 Ways to Humanize Marketing to Fit Your Buyer’s Journey

B2B Lead Generation Blog

It’s just that our intentions may become twisted when we start with our personal agendas as a driver. We can approach our customers by doing things intentionally that don’t scale. 2. But you can build it over time by being intentional and seeking to add value with each touch. We need to stop treating our customers like objects and treat them like people. Think about it.

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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

It's All About Revenue

We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. Paying attention to prospect intent is key to that transformation. Below is a very high level summary of the different stages of intent with suggested platforms/tactics and metrics. Think Once you know who your audience is, you can start to look at their intent.

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Next, let’s talk about how to approach your keyword strategy after implementing the needed technologies to track revenue. 2) Build A Keyword Strategy Based On User Intent. Marketers need to think about how their content matches their user’s intent to generate revenue from organic search. Here’s an example, of drilling down into a broad keyword to better understand user intent.

Google Hummingbird - Is your B2B website ready to hum?

Beyond

The new engine knows the ‘keywords’ and apparently understands the intent behind the search terms. Hummingbird is a complete change to Google’s algorithm which is the formula it uses to work out what users are searching for. Is your B2B website ready for t

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Going Beyond Data-Driven Marketing To True Intent-Driven Campaigns

Opentopic

Opentopic blog >> blog.madisonlogic.com This article was written by Tom O’Regan, Madison Logic CEO, & originally appeared in MediaPost Marketers may be pledging allegiance to data-driven marketing, but still aren’t sure how to make good on that pledge. According to a study from Forbes Insights, 64% of marketing executives say data is crucial to their marketing success. Despite this, and. Marketing ROI undefined