Trending Sources

Is customer satisfaction really important in B2B?

The B2B Research Blog

Then we isolated those who claimed to be loyal and asked them why that was.  An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. The third segment are ‘locked-in’.  Let me explain.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

It's All About Revenue

That’s easy to find if you are interested in the specifics of data encryption. In the past, setting up TLS was more of a “niche ask” for senders. So, what will those customers see in Gmail now that these additions are live? You can see the broken lock in the top right corner. For most of us, those details might be a little on the boring side.

Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March. This offered the possibility of showing how much employment risk is faced by marketers in particular. In examining the Frey and Osborne paper, I found just two categories that included “marketing” in their title: “Marketing Managers” with a 1.4%

How to Blog for Your Business Using Personality

Writing on the Web

When sharing personal stories with your business readers: Decide ahead of time  what you feel comfortable sharing, and what remains locked in the box. (I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!). Including your personality in business communications doesn’t mean you have to get overly personal.  Au contraire.

New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Deepen engagement to lock in loyalty. To that end, Collins reminds us that while loyalty programs may have started in the B2C world, the concept can apply to the B2B space. In today’s world buyer-empowered world, more B2B buyers consult their network of peers for advice and guidance during the purchase process. Download the free report here.).

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

Instagram and Twitter are locked in a battle to out-Snapchat each other. The organization focuses on international politics and business, and its LinkedIn content is aimed at providing analysis and expertise in those issues. The pieces are curated to make the World Economic Forum a go-to expert in the world of global affairs. 2. World Economic Forum. Google. Mashable.

5 B2B Brands That “Get” Storytelling

It's All About Revenue

As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling. 1. Locked in its impressive history are a ton of stories.

B2B Marketing Automation Software for Fast Growing Companies


23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. While it might be daunting, as your business grows you are going to need to take the plunge and upgrade from that entry-level, DIY martech stack to something more robust that will be able to help take you to that next step, whether you’re shooting for $10 million or $1 billion in revenue.

PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]


Funnels, in Miller's opinion, should not exist when the target market is finite because you cannot afford to lose ANY prospects. Much easier to pitch a close colleague than pushing a "name in field" in some outdated or inaccurate database. If they do, I think they’ll find and address the gaps in their leading scoring systems. In Summary. Why did we ask? Part 1.

The night the claustrophobic giant pangolins earned their freedom: collaboration in B2B marketing

Earnest about B2B

“Trapped, like a trap in a trap.” – Dorothy Parker. Hey, sometimes B2B marketing feels like being awkwardly locked in a tiny, airless room with some people you’ve been forced together with, unable to escape unless you find the answers to a series of complex conundrums with aggressive deadlines. You know it is, we’ve all been there. Not for everybody, I know.

The Rise of Account-Based Marketing, in 7 Charts


There are a lot of buzzy trends in marketing that turn out to be little more than hot air. could go on. (In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) ABM is a marketing strategy in which the marketing and sales teams focus on courting specific clients, rather than determining their sales pipe based on whatever companies come to them.

Marketing Technology Landscape Supergraphic (2016)


I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur. The 5 Stages of Maturity in Marketing Technology Categories.

Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam


For B2C companies, the holidays are a giant opportunity: the US Census Bureau reported that Q4 2015 saw a 33% rise in ecommerce sales over Q3, followed by a 20% drop in Q1 2016. And according to Statistica: In 2015, retail e-commerce sales during November and December amounted to $56 billion during the holiday season, up from $46 billion in 2013. Can you believe it?

Tips to Manage the Marketer's Personalisation Dilemma

It's All About Revenue

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. Using the headline Oil hits $67.31 in a landing page. or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company. Small touches like these increase response rates at the cost of a moderate increase in resource. To personalise or not?

SIC 59

7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)


And today I still love when a confidant shares a secret, or a character in a book reveals something huge, or an industry insider tells their tricks of the trade. There is a lot to be learned in those truth-telling moments. It’s not at all wrong to keep an eye on what is happening in your industry. In fact, it’s essential. We are in the information age.

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It turns out that there are several categories of specialist systems within each subtask, each doing similar or complementary things in slightly different ways. The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation. In fact, most do not. more developments in cross-channel customer tracking.

Content Marketing Advice: Stop Competing with My Children!

Digital B2B Marketing

Today, marketers are locked in a battle for attention. LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more. Share your additions in the comments below or with me on Twitter ( @wittlake ). As individuals, we are flooded with more marketing messages than we can consume.

Breaking Down the Fundamentals of Account-Based Marketing

Modern B2B Marketing

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! In demand generation, it ultimately boils down to two key strategies: Traditional B2B marketing is often done through broad-reaching campaigns. To get this right, you need to work in close conjunction with sales.

Just Because It’s Content, Doesn’t Mean It’s Good

B2B Marketing Unplugged

”, she asked.  I did but not one I was willing to hand over to Linda’s nasty content factory. A few weeks later it was Alex with this observation: “Every decent writer in this city is either on maternity leave or hates me.” Linda has at least some of them locked in a closet. They went to work in magazines, and a few stuck around in marketing.

16 Call-to-Action Formulas That Make People Want to Click


Sometimes, you need a little nudge in the right direction. If you have limited space in your CTA button but want something that makes an impact, this is a great choice. Be sure to set the context in the remainder of your CTA so a user knows what they’re starting. The power of the CTA is in that single word free. Print ads use this phrase in mailers and newspapers.

Click 61

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? Mi6 Round Ups are published twice a month and feature summaries and opinion on select handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Too many are providing short demo windows and one year lock ins.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Too many are providing short demo windows and 1 year lock ins.

All Online Digital Roads Lead to Google Plus


With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware. So, I am running full speed into the arms of Big Data to the extent that I recently gave up my Apple iPhone 5 , a superior device, as my primary mobile device in favor of the new LG Google Nexus 5, a terribly-flawed-but-Google-integrated smart phone. Rejoice!

Google 102

Beyond Content Shock: The defining trend of 2015 is Content Ignition

grow - Practical Marketing Solutions

I’d like to share an email I recently received … Dear Mark: I am the founder of a sporting goods company in the Pacific Northwest. In late 2012 we hired a full-time community manager and content producer. In the last 12 months our reach on Facebook has declined by 90 percent. William’s decline in Facebook reach is extreme but not unusual. William B.

Trends 120

Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release


These days, marketers are on the hook to create a steady flow of interesting content that not only delivers results quickly, but shines in the process and speaks to their audience. Curious to see how your new app will function in the wild? Once you’ve locked in a type, theme, and layout you like, simply click the live preview button to take it for a test drive. .

Which TV Show Matches Your Data Utilization Strategy?

It's All About Revenue

In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.” ” In this case, I think he would be quite accepting of the TV show = data challenge correlation. Including what you can do to get it all in Prime Time). Employ a name analyzer program or database scripts to identify junk content and records in the database. 2. The Walking Dead - You’re not quite sure just how much life your contacts actually have in them. See if any of these resemble your current data utilization practices. 1.

Field 43

How to Get Sales and Marketing on the Same Page

The Effective Marketer

Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales! Tensions abound when sales and marketing leadership are locked in a battle of wills. This is a guest post by Brad Shorr. Here are a few thoughts on how to make it happen. Work On It.

100 Real Pokémon Go Headlines That Will Make You Question Everything


1.  ‘Waiter, there’s a Squirtle in my soup’: When Pokémon invade your restaurant (The Washington Post). 2. Cops Called, Eggs Thrown At Hundreds Of Pokémon Go Players In Sydney (Kotaku). 5. How to Type the é in Pokémon Go (Lifehacker). Pokemon Go’ Hunters in South Korea Thwarted by War With North Korea (NBC News). Can you play Pokémon Go in space?

Sometimes not having a strategy is the best strategy

grow - Practical Marketing Solutions

And yet, sometimes I break my own rules … and with good reason.  In a fast-changing competitive marketplace, sometimes not locking into a strategy is the best strategy. One of the most costly mistakes you can make in business is brilliantly executing an obsolete strategy. In my particular field, the dynamics are changing tumultously. Right And then there is {grow}. 

The Rise of the Value Management Office (VMO)?

The ROI Guy

And through the process the Value Intelligence as to current prospect costs and true value delivery is squandered or locked in individual prospect records and sales / consulting spreadsheets. Could this be why the #1 revenue growth challenge for B2B solution providers remains “the inability to effectively articulate unique value” for the fifth year in a row?

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. The SEO and calendar features are still in beta and will be rolled out this spring and summer. My main reaction was, what’s new? Fair enough.

Structure vs Creativity & Flexibilty

Your Sales Management Guru

Recently I wrote a popular blog that was picked up by a variety of other publications/web site: Sales Management: The Need for Creativity ,  it covered why sales managers must develop their levels of creativity to solve the multitude of problems they face and the need to assist their  salespeople in developing better sales strategies.  In the blog I also laid out the 10 actions one can take to improve their personal creativity.  In other blogs I have also discussed the need for a variety of formal structured systems that are reviewed and executed on a regular cadence.

Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps


The Spring 2016 release features a new library of professionally designed content templates and advanced personalization, along with customization capabilities, which enable marketers to directly create content-enabled campaigns in minutes versus days, weeks or even months. These campaigns create a more engaging experience with individual buyers more directly, and faster than ever before, resulting in more and higher-quality leads. Full Customization: Even after a user picks a theme and layout they are not locked in to that design. FOR IMMEDIATE RELEASE.

The Customer Experience Operating System (CX-OS)


All images in this post are courtesy of IDC. In the early days of the martech industry, every application had to be a standalone solution. In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc. The CX-OS will evolve in a series of stages. But each was also a silo.

Design Tips: Creating an Email Template

Vertical Response

Before locking in a layout, you’ll want to know the goal of the emails you plan to build with the template. We live in a world of choice and, beyond your email service provider, there are many companies providing alternative solutions that fit both general and niche needs. Knak offers monthly plans, which you would purchase in addition to your Marketo license. Things to consider in this situation are standard code for an email build, as well as resets and fixes you ’ ll need to include to avoid specific email client issues. Why use Templates?

Get Personal: 5 Tips for Putting YOU in Your Blog

Writing on the Web

How do you keep the YOU in Business Blogging and still make it work for business? Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. (I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!). Including your personality in business communications doesn’t mean you have to get overly personal. Put more of “you&# in what you write about. Related posts: Putting the YOU in Business Blogging: 5 tips for getting personal. Au contraire.

How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP)


Attendees will leave with a firm grasp on theconcept of NLP, and takeaways that will ring in your ears for weeks. 2) My session at INBOUND will teach you about NLP. You’ll learn the basics, and get tips on how to incorporate NLP techniques in your content. Which abstract was more effective in making you want to attend my presentation? Does NLP Work? Enjoy this post?

Brand 31

The New Cloud Stack: Here's What the Company of the Future Looks Like


In late June, something pretty massive happened in the world of tech, though chances are most people didn’t even notice it. To people in Silicon Valley who pay attention to these things, these announcements were the equivalent of a huge earthquake taking place deep beneath the Earth’s surface. You work in marketing , so who cares about this techie stuff? Why Do You Care?

9 Ways to Recycle Your Blog Posts Into Other Content Formats


Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Email newsletters are a great way to stay in touch with your avid blog readers. But if you show up in their inbox with a short snippet from your most recent blog post and an easy-to-find link, it increases the traffic back to that post. Quite the opposite. Bonus Tip.

Rise of the Marketing Platform

Modern B2B Marketing

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. But in the last few years, technology has taken marketing by storm. What this means is that marketing has changed more in the last five years than in the hundred before that. Five Big Trends in Marketing Today. Ready for it? Why Now?