Loyalty to a product that a company has spend hundreds of thousands of dollars to acquire and months to implement is often based on fear of the cost and time involved in moving to another solution. But marketing can play a big role in achieving “relationship&# loyalty over “fear-of-leaving&# loyalty. They are both true. MORE >>

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle.  Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? by Maria Pergolino Does your drip marketing leak?  More info means more response. MORE >>

Today, marketers are locked in a battle for attention. LINK to Augie’s post) However, at the end of the day, my children coming around the corner when I come in the door matter far more. Share your additions in the comments below or with me on Twitter ( @wittlake ). However, content is merely the vehicle. MORE >>

How do you keep the YOU in Business Blogging and still make it work for business? Decide ahead of time what you feel comfortable sharing, and what remains locked in the box. I’ll easily share about my tennis, my kitties, and our home in Mexico, but arguments with the Hubby – no!). How personal should you be? MORE >>

by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience. Buy audience, not advertising. Ben Kunz. Reddit. MORE >>