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Wednesday, August 6, 2008
The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." Let's put Harry over the top
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Wednesday, February 25, 2009
Each one of these steps has a variety of sub-steps and considerations similar to those you'd go through in constructing a lead nurturing program for a buying process. Or perhaps test the wording of the bulleted points in several different versions to see which work best for motivating registrations. Are you unveiling new research?
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Friday, June 27, 2008
In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s intend to spend more of my time answering this question in a practical fashion, as this has become an absolutely vital issue in a world of information run amok. About Ross Dawson.
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Wednesday, March 21, 2007
With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners.
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Saturday, September 12, 2009
It has nothing to do with business or marketing but it might be entertaining or inspiring to you all the same : ) My wife and I spent this weekend in the cool mountain air of lovely Highlands, NC. As our first hike of the weekend, we chose a trail at the end of a remote gravel road in the Nantahala Forest. This is a true story.
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Wednesday, August 5, 2009
TechCrunch has reported that the Wall Street Journal has LinkedIn in their cross-hairs – or do they – with a something called WSJ Connect. What I do know is I don’t what the WSJ getting involved in the networking game, at least not as the lead. And the first went so well they decided it was worth another try.
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Tuesday, June 24, 2008
This has manifested in a number of ways including increasing calls for volunteerism, greater individual philanthropic giving, and a negative public opinion of the country's direction. For generations, marketers have devised ways to generate demand, create locked-in recurring revenue customers, and increase profits.
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Tuesday, September 8, 2009
The Summer of Love revisited: Social media is still locked in the hands of the technophiles and the marketers, who focus on mechanical and business applications. In fact, the cultural change Justin is seeking might have already taken place. Do any of you read Justin Kownacki ? You should. Woodstock for today.
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Thursday, July 2, 2009
Have you ever stood in a booth at a tradeshow peddling your wares? For security reasons, they were generally set up in a room adjacent to the campus cafeteria. Completely intimidated, most attendees would not even make eye contact and would only hesitate briefly in front of your table to see if you had a free giveaway.
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Wednesday, May 20, 2009
The question this raises in my mind is where the industry goes from here. The more sophisticated vendors will of course continue to add features, but it’s not clear that most marketers will be interested in the additional capabilities or be able to handle the added complexity. This brings us back to features. There is an alternative.
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