by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. But online displays ads still play a vital role in building a wider audience. Yet, running online ads can be confusing, so we solicited the advice of two experts in the field: Ben Kunz , Director of Strategic Planning at Mediassociates , and Soren Ryherd , President of Working Planet. In other words, ignore the landing page at your peril. Lead them to water. MORE >>

In a fast-changing competitive marketplace, sometimes not locking into a strategy is the best strategy. One of the most costly mistakes you can make in business is brilliantly executing an obsolete strategy. In my particular field, the dynamics are changing tumultously. Right Right now, building a competency in social media marketing is barely-controlled chaos. It was uncomfortable in some ways but I needed to just let things unfold to see what monetization opportunities would emerge. And can I find the right resources to help me scale in this way? MORE >>

In my last post Before Nurturing a New B2B Lead, Ask the Golden Question we talked about asking a compelling question for new B2B leads before you send the lead down the nurturing path. Thank you for your interest in WWW. In that complex sale environment, you are usually working over a 6-24 month process that includes project awareness, criteria definition, budgeting, procurement and implementation. Does your material talk all about how the NetMaster 5000 finally puts you in control of your network usage? My name is YYY and I approved your request for ZZZ. Checkmate. MORE >>

Yet here I am, today, locked in my apartment waiting out what I'm told might be the biggest snowstorm in the history of Massachusetts (I don't quite buy that promise, but will admit it's already quite terrifying out there!). Still, even with the menacing (although mis-named in my opinion) "Nemo" raging down on my home, I am still able to work. The fact is that in the Northeast, we are the only ones faced with dealing with this storm, and our other employees, partners, and clients around the world are still counting on us to perform. MORE >>

Internal struggles between sales and marketing are commonplace in organizations of all sizes. Sales and marketing can make beautiful music together in the form of more leads and sales! Tensions abound when sales and marketing leadership are locked in a battle of wills. Everything each department says or does is seen by the other in the worst possible light, cooperation is virtually nonexistent, and the entire situation becomes a long and depressing tailspin into mediocrity. This is a guest post by Brad Shorr. Here are a few thoughts on how to make it happen. MORE >>