Hinge Marketing

AUGUST 2, 2013

Top Professional Services Marketing Content from July 2013. Each month, an enormous amount of content is published on marketing. Content Marketing Essentials 2013 (Dynfographic). Full of interesting facts and useful tips, this introduction to content marketing is both fun and useful.

Landing Pages 48

Landing Pages Tips Social Media Social Marketing 48

KoMarketing Associates

JUNE 18, 2013

” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. While many search marketers focus on content, link building, social, etc., Don’t waste it on duplicate content. Use “By” on All Content. Might be worth a shot!

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). By looking at the negative feedback data in Facebook insights, we can see which posts people are hiding and which posts are causing them to unlike the page. Structured Data.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. That’s why I’ve put together the following list of three ways for marketers to create new content by maximizing the existing content on their websites. Video Content.

SEO 120

SEO Paid Search Agency B2B Companies 120

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. He’s a contributor at CNBC, Inc.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Convince & Convert

FEBRUARY 5, 2016

It’s not something you do once to kick the tires of a new call-to-action page, either—it’s a critical best practice that should be part of your strategy on an ongoing basis. In fact, there’s six different ways every content team should iterate on an ongoing basis. What day of the week will your readers engage most with your content?

Marketing & Strategy 97

Marketing & Strategy Burn Rate Content Landing Pages 97

SmartBug Media

FEBRUARY 11, 2020

A/B testing is a tool that is particularly revealing for analyzing the design and effectiveness of landing pages, calls to action, subject lines in emails, headlines, form lengths and types, webpage layouts and styles, promotional offers, product pricing, images, length of copy, and much more. Content Testing. A/B Testing.

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Convince & Convert

APRIL 29, 2015

Here are some examples of new email functionality that we need to pay attention to: Product and Content Browsing. Early attempts at creating browsable email content involved JavaScript, which raised a lot of security concerns. You can also place video content in the background of an email. Live Content.

Microsite 164

Microsite Marketing Attribution Mobile Marketing Lock-In 164

Circle Studio

DECEMBER 19, 2019

Evergreen content has immense value to your firm’s content marketing, continuing to drive traffic, engagement and leads for an extended period of time. But even the greenest of evergreen content will eventually start to turn brown, becoming less relevant and potentially more of a liability than an asset.

Content 60

Content Statistics Lead Scoring Lead Ranking 60

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Liveintent

AUGUST 19, 2021

In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. Retarget users who’ve already visited a specific landing page, and reach them with tailored ad creative that sends them further down the marketing funnel. Why is first-party data important? Dynamic creative retargeting. Special offers.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Tomorrow People

AUGUST 23, 2012

Content marketing is here to stay and the good news is it's a damned sight more reliable than firing out endless press releases to indifferent journos, in the hope one sticks. Circulation is down and those who once dictated the rules are now against the ropes; bruised, battered and desperate to land one last punch before they hit the canvas.

Content Marketing 120

Content Marketing Press Content Internet Marketing 120

Hubspot

JANUARY 4, 2021

You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet's goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. Download the content funnel mapping checklist. Download a Content Funnel Mapping Checklist to help you deliver your message to your prospects and customers.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Customer Experience Matrix

APRIL 9, 2014

But the main reason is probably that just 15% of Vocus'' 2013 revenue came from its marketing automation products. Email, landing pages, behavior tracking, and reporting were already available in Vocus Marketing Suite, so the new features mean that Vocus now ticks all the major marketing automation boxes.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Evaluate what other content is doing, take note of what you like, and set out to do it better. A video sitemap helps Google find new or changed content. Repurpose Great Content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

B2B Marketing Traction

JULY 31, 2013

In May 2013, Google Penguin 2.0 affected many more sites and focuses on those sites that have a higher quantity of spammy links used, not only in links to your home page, but also to links going to other pages on your website. You Better Nofollow Those Links (Search Engine Land). Google Penguin 1.0 Google Penguin 2.0

Tactics 100

Tactics SEO Google Press 100

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the Instagram feed, Kettlebell Kings focuses on sharing educational content and workout examples — this strategy has helped it to amass an audience of over 79,000 followers.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

markempa

JUNE 10, 2013

The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. He reinvented his lead funnel based on this insight, changing everything from his company’s landing pages to his team’s call scripts. It seems many people forget landing pages aren’t as objective as they might think.

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

KoMarketing Associates

APRIL 7, 2014

Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it. Benefits of Sitelinks.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Content: Nearly 50% of companies now have content marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

markempa

APRIL 22, 2013

I realized this when I read MarketingSherpa’s just-released 2013 Email Marketing Benchmark Report. But, I wonder how easily they can create highly relevant emails when only 15% reported they have dedicated resources to produce content for each stage of the buying process, as you can see in the below chart.

Relevance 120

Relevance Email Marketing B2B Marketing Opt-out 120

SmartBug Media

AUGUST 19, 2019

Content was updated August 19, 2019. When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. A lightbox ad opens in the center of the page, obscuring the actual page content.

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. Link Building Means Earning Hard Links Not Easy Links - Danny Sullivan, Search Engine Land. Is Presentation More Important Than Content Itself? Jordan Kasteler , Search Engine Land.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Customer Experience Matrix

DECEMBER 4, 2012

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Social media is part of the reason.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Hubspot

MARCH 19, 2020

New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. In the above collection of marketing reporting templates, you'll get to fill in the following contents (and more) to suit your company: Below, let's review the five excel templates, and what you'll find in each one.

Template 95

Template ROI Budget Programs Click Rate 95

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. When someone searches for “CompetiTrix” (your top competitor), they inevitably see several pages of the CompetiTrix website. You’d hit them right where it hurts.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Convince & Convert

DECEMBER 4, 2014

Yet, when I look at the activities in 2013 that brought the biggest boost to my email list, webinars were hands-down the most successful. I was not creating new content each time, in fact, it was the same webinar that I would improve upon each time. I also grab the embed code for my ‘watch page’. Which brings me to webinars.

Webinar Metrics 166

Webinar Metrics Google Autoresponders Youtube 166