Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Convince & Convert

APRIL 21, 2013

Given my travel schedule and general lack of patience, I don’t watch much live television. More than 60 years past the invention of the television ad, and THIS is the best we can muster? This should be the star of a television commercial. image from BigStock.com. Last night was an exception. Self-referential.

Television marketing 134

Television marketing Paid Search Agency Broadcasting Thought Leadership 134

Convince & Convert

FEBRUARY 24, 2013

If you’re going to try to capitalize on televised American water cooler moments you either need to be truly, inherently nimble and FAST like Audi and Oreo at the Super Bowl, or provide information that further the knowledge or entertainment of stream junkies. — New York Life (@NewYorkLife) February 25, 2013.

Brand Identity 166

Brand Identity Branding Paid Search Agency Advertising Agencies 166

Contently

SEPTEMBER 1, 2016

In 1997, Netflix began building itself as a content distributor. By 2013, the company was clearly established as the biggest player in the cord-cutting movement, but at that point, legitimate competitors had emerged—mainly Hulu and Amazon. Then came House of Cards , Netflix’s first original show, which debuted February 2013.

Cable 98

Cable Bundling Television marketing Amazon 98

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. About 32 managing editors are specially trained to handle content on the blog and are responsible for being miniature versions of Brooks. 69% of marketers expect to put the most increased efforts into YouTube in 2013.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. This move follows a growing marketing trend that has brands clamoring to become content publishers.

Microsite 40

Microsite Television marketing Content Social Networks 40

Contently

NOVEMBER 22, 2016

But few of those niches offer as much value as content marketing. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. This system lets media specialists work on content plans while digital experts tailor web offerings.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

ClearVoice

FEBRUARY 21, 2020

Her decision to become a journalist was made in the fourth grade after watching ‘Teen Summit,’ a former BET television show. Since graduating from university, she’s built a robust career as a reporter and content writer, and she also is a NYS licensed and national certified massage therapist.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

Contently

DECEMBER 6, 2016

But it is exactly what might happen to the content marketing industry if we aren’t careful. The zombiefication of content marketing has already started. Millions of smart marketers have been infected by the content bug. We help hundreds of the world’s top brand publishers run their content marketing programs.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. His tweet revolutionized how we use social media and created living-breathing content lanes for like-minded users to discover and connect with others on the platform. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Convince & Convert

MARCH 29, 2013

Instead of using the tired hashtag to signal boost the people and brands who have impressed him in the past week, Chuck Kent, @creativeoncall , is creating content and boosting signals all in one. ” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. That’s right. ” via Motorola.

Television marketing 131

Television marketing Curation Social Media RSS 131

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Television marked the advent of interrupt advertising, which has only diversified and grown since the beginning of the post-war economic boom. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Convince & Convert

NOVEMBER 15, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. It’s not just about taking the regular US English content and translating it into Spanish; that doesn’t work. Listen Now. via MediaPost.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Hubspot

JUNE 25, 2013

Discovery Channel put out a commercial to promote 2013''s Shark Week, also known as the best week of television and the week I''ll be conveniently "working from home." As our regular readers know, I''m a big fan of well-executed ads , and Discovery Channel is one of the few that delivers A+ content on a consistent basis.

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28

Content Standard

MAY 4, 2015

For most web users, ads are a necessary evil—a way to earn free content, games, and apps they’d otherwise have to pay for. Content marketing provides one work-around with potentially big returns. Ad block users jumped by 70 percent from June 2013 to June 2014, the data revealed. Knight in Shining Content.

Paid Search Agency 40

Paid Search Agency Ads Content Marketing Mobile Advertising 40

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Television marked the advent of interrupt advertising, which has only diversified and grown since the beginning of the post-war economic boom. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year. Advertisements become more memorable and elaborate each year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Coincidently, December 2013 was when my sense of time-shifting first started, only to be exacerbated during the great Facebook Video land grab of 2014. A Content Creator’s Nightmare.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Digital Marketing World Forum

JANUARY 29, 2020

In 2013, I came over to set up operations in the APAC region and am very proud of our achievements. Most probably, the development of programmatic TV advertising which has the potential to be a win for audiences, advertisers and the television industry at the same time.

Work Management 52

Work Management Marketing Management Advertising Agencies Mobile Advertising 52

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Listen Now.

Paid Search Agency 131

Paid Search Agency Brand Identity Branding Skype 131

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Convince & Convert

DECEMBER 6, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Create content and share it. This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. Listen Now.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Vidyard

SEPTEMBER 26, 2013

Because the Internet is always serving up something awesome, I recently came across the rules television producers outlined when creating the show Bill Nye the Science Guy. As a social product of 90s television, I can attest to the power of Bill Nye and wanting to watch, and that’s the goal of content marketers today.

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? How we discover content—including news content—has increased the importance of content strategy to capture user attention and grow customers. Content marketing is typically thought of as how-to articles, listicles, or blog posts.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Contently

OCTOBER 6, 2016

When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. Instant Articles hosts content within Facebook’s walls, allowing articles to load within milliseconds on mobile phones. If users aren’t going to wait more than four hundred milliseconds for content, why would they ever wait for an ad?”

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Content Standard

AUGUST 18, 2016

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. Do you even know what you’re getting yourself into? Now it’s 2016.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Convince & Convert

AUGUST 23, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. As a further indication of the route that marketers are taking with creating content, Dan recently added a video marketer to his marketing efforts.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

KoMarketing Associates

FEBRUARY 9, 2016

The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. It diversifies the content marketing mix. The television series “ How Its Made ” says it all! It delivers strong SEO value.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hubspot

JUNE 20, 2013

Twitter Gunning for Television. The goal is to reach viewers through live television and a second screen simultaneously. In the latest installment of visual content feature rollouts, photo comments are now a thing on Facebook , allowing us to get back in touch with our caveman roots of communicating through cave paintings.

Television marketing 28

Television marketing Cable Transparency Twitter 28

Convince & Convert

NOVEMBER 1, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. Listen Now.

Skype 127

Skype RSS Social Media Television marketing 127

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? Analytics offers a gold mine of information that you can use to create effective social media and content strategies. It wouldn’t make any sense for a B2B software company to buy network television ads.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Outbrain

AUGUST 14, 2021

The concept of AI has been popularized in films and television over the past decade and not surprisingly it is now at the forefront of advertising. It’s pretty clever stuff and an exciting look at how AI is allowing marketers to create dynamic yet personalized content. AI and Programmatic Advertising. Vertical Mobile Advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Contently

JUNE 15, 2016

So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content? Hashtags and trending topics allow anyone on Twitter to contribute to a global conversation about everything from breaking news to television shows to hobbies. Trishie_D Never forget. pic.twitter.com/4J9364XPfY.

Twitter 60

Twitter Brand Identity Branding Best Practices 60

Content Standard

SEPTEMBER 3, 2015

Thanks to the meteoric rise of Facebook video autoplay, brands are seeking new ways to deliver video content that grabs users in seconds, even in a soundless environment. For brands accustomed to captive audiences in front of television screens, it’s a new challenge. Giving Video Content Marketing the Silent Treatment.

Facebook 40

Facebook Video Marketing Trends Television marketing 40