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136 Articles match "Adwords"
The Latest from the B2B Marketing Community
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Sunday, February 7, 2010
Keyword / Key Phrase Development: look at multiple sources—your existing site content, competitors’ websites, industry trade publications, relevant blogs, and the keyword suggestion tool in Google AdWords—to develop your long list of key word and phrases to use in your SEM campaign. Write at least two different ads that point to the same landing page, then in Google AdWords and Yahoo Sponsored Search, turn on ad optimization so that your more effective ads are being shown more frequently. Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money.
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Tuesday, January 26, 2010
There are many additional resources, from websites like Search Engine Land to my favorite book AdWords for Dummies (although I normally don’t like “For Dummies” books, this is a nice introductory book). Tags: SEO & SEM demand generation adwords Google ppc search advertising se Pay-per-click advertising (PPC) is the lead generation workhorse for many B2B companies. If you’re new to PPC, this post will give you a 5-minute overview of PPC best practices.
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Tuesday, January 12, 2010
Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.)
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers.
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The Best from the B2B Marketing Community
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Thursday, September 20, 2007
It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages? A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media.
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Wednesday, October 7, 2009
What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? Discover this information and more, here in the first set Which element of campaigns is often overlooked, but should be optimized and tested just like ad text or landing pages? Top 11 Money-Wasting AdWords Mistakes by Alibaba.com The ubiquitous Jon Rognerud lists 11 common mistakes made by small companies and those new to
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Thursday, May 28, 2009
Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research? Discover those answers and more here in the final installment When is it time to drop or rewrite an underperforming ad? Top 10 Resources to Pass the Google AdWords Exam in a Week by SEOptimise Richard Fergie provides a helpful list of resources to help with the Google AdWords certification exam from the AdWords blog, O'Reilly
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Tuesday, November 10, 2009
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.
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Wednesday, June 3, 2009
Tags: Google AdWords SEM SEO Search Engines search marketing paid search PPC search engine marketin A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?”
Answer:
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Sunday, January 10, 2010
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?
How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year.
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Tuesday, April 7, 2009
While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. Search Marketing , MSN AdCenter or Ask SponsoredListings . Here are a few of the best blog posts about AdWords from last year, covering topics such as getting results from the content network, using the conversion optimizer, and reporting.
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Thursday, January 24, 2008
This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords. by Traffick Blogger The last post here presented some of the best articles and blog posts on general search engine marketing practices. Techniques that Always
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Monday, June 23, 2008
Trellian's Keyword Discovery is an excellent tool if you can justify the cost; if not, Google Suggest (and the AdWords keyword tool if you have an existing AdWords account), the SEO Book Keyword Suggestion Tool and Yooter are helpful, free tools. The final list of terms can then be worked into page URLs, titles, meta tags and content to help the search engine spiders figure out that your site should show up well for these search phrases. ***** technorati tags: SEO, search patterns, obvious search phrases, keyword, Trellian's Keyword Discovery, Google
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Wednesday, May 14, 2008
They tell you to put up a website, write an obnoxiously long sales page, get some testimonials and run a Google Adwords campaign. What the don't tell you is that the days of being able to throw up a Google Adwords campaign and expect the money to start rolling in are over! My blog gets a lot of hits for search phrases like “eMarketing what works and what doesn't� and “internet marketing best practices.� I have a mental picture of the people using these search terms as nomads wandering across the desert that is the internet searching for answers they're probably not finding.
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