Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The Content Marketing Deluge.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Convince & Convert

JUNE 25, 2013

This same stat was less than 10% in 2002. 2013 will prove to be the tipping point as smartphone usage is expected to reach nearly 60%. If these stats aren’t mind boggling enough for you, try this one on for size. Chris now serves as CEO of Spread Effect , a leading content marketing and publishing company.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.” Creativity strikes back.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. It should be easy to see what all these stats have in common: The web’s shift to visual content. Enlist your customers to create content. What is it?

Trends 80

Trends Planning Youtube Wikipedia 80

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. August 27, 2013. January 2, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Navigate the Channel

DECEMBER 21, 2017

For 85% of B2B marketers, quality content and a commitment to metrics is critical. The majority of B2B marketers regard content quality and efficiency as top priorities for their digital marketing campaigns, and nearly half consider metrics and optimization to be crucial for success. Twitter comes in at 0.86.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Ranking 50

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Content strategy. Sponsored content. Journalistic content. Native advertising.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

KoMarketing Associates

OCTOBER 20, 2013

. — Keely Saye (@KeelySaye) October 10, 2013. On B2B Content Marketing. Create content to fill those gaps. — Holly Chessman (@HollyChessman) October 11, 2013. mpb2b pro tip: We're all content producers but we don't all have a content strategy. 49% have no content marketing strategy.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers.

Analytics 95

Analytics Tools Best Practices Tagging 95

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Outbound Engine

SEPTEMBER 27, 2018

Customer retention marketing stats. To set the stage, here are some key customer retention marketing stats to consider: Acquiring a new customer can cost five times more than retaining an existing customer. Last Updated 9/27/2018; Originally Published 9/10/2013. Find out how to turn cold leads into long-term relationships.

Acquisitions 80

Acquisitions Stats Marketing & Strategy Custom Publishing 80

Marketing Insider Group

MAY 19, 2014

All of these mechanisms are pushing content across a world that now also sends millions of texts per second. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. Content on the internet tripled between 2010 and 2013. Content Marketing'

Social Media 100

Social Media Mobile Advertising Media Stats 100

Biznology

OCTOBER 2, 2014

Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) One minute of video content has the same impact as 1.8 One minute of video content has the same impact as 1.8

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. 2013 Jake Wade Award. Transparent volume stats for nearly every asset & exchange. Content Manager at [link] | Maker of Cool Stuff | Heavy Metal Enthusiast.

Twitter 259

Twitter Startups Work Management Marketing Management 259

nDash

MARCH 14, 2019

“I want every brand to publish content like OpenView Ventures.” I’ve been saying this ad nauseam since 2013, when nDash first got started. They’ve backed some of the most successful B2B companies in the space and published a massive amount of content aimed at SaaS founders and executives.

Communities 58

Communities Content Lead Ranking Paid Search Agency 58

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. Here's our breakdown of the best posts on content marketing from the last 30 days. . Account-Based Marketing + Content Marketing. Content Marketing Ideas and Inspiration. Content Strategy Essentials: Keyword Research.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Sprout Social

MAY 21, 2019

Let’s check the Pinterest stats to find out. With a little help from a tool like Sprout Social , you may even find out exactly where your audience comes from and tailor your content accordingly. The male audience share has also increased over time from 14% in 2013 to 20.5% 78% of users say content from brands is useful.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

SEPTEMBER 25, 2015

Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. 10 Shocking (But True) Stats About Display and Banner Ads. Display ad viewability rates did not budge between 2013 and 2014. Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. I try to let the numbers speak for themselves, but before we dig into a lot of stats, here's one that legitimately shocked me. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

Hubspot

FEBRUARY 24, 2014

LinkedIn conducted a survey in November 2013 of one thousand North American businesses with revenue ranging from $1 million to $50 million to determine how small- and medium-sized businesses use social media today. How SMBs Are Using Social Media: 15 Stats You Should Know. Tweet This Stat). Tweet This Stat).

Stats 28

Stats Social Media Peer-to-peer Media 28

Digital B2B Marketing

OCTOBER 29, 2013

Turn Stats Upside Down. Put Stats Back in Context. But is 46% a lot more, or a lot less, than the same metric for other types of content? Demand generation (including lead generation, email marketing, content marketing, pipeline development and sales enablement). Content marketing. Brand awareness.

Statistics 100

Statistics Banner Ads Stats Sample 100

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

Convince & Convert

OCTOBER 29, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. As a comedy writer and producer, Tim’s main role at Cisco is to create storytelling content for YouTube. Listen Now.

Social Media 139

Social Media Skype Paid Search Agency Storytelling 139

Rev

SEPTEMBER 2, 2019

In 2013, Google released their display ad network called AdSense. However, there would be a few setbacks for Google as other networks began to emerge at the same time coupled with the fact that AdSense began getting a bad rep because it cultivated trashy spam content that seemed extremely illegitimate. Programmatic Advertising Today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Convince & Convert

SEPTEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Lots of Lightning jerseys at the stadium in 2013. Social Media Stat of the Week: 927,500 tweets about the Emmys. Listen Now.

Brand Identity 128

Brand Identity Branding Social Media Skype 128

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

ANNUITAS

FEBRUARY 4, 2014

The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information, still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. Figure 1: Lack of Content Alignment to Buyers Purchase Pattern. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Convince & Convert

DECEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: $30 million. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. Listen Now.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Brightedge

MAY 16, 2021

Download the content funnel mapping checklist. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. He covers the implications for web site content as well.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Contently

AUGUST 16, 2016

If we take these stats as representative of the entire media landscape, this means that a majority of journalists are part-time copywriters. Conflicts of interest abound, and audiences may feel deceived if they know that a reporter is also creating advertising content. A 2013 quote from Time Inc.’s

Studies 60

Studies Paid Search Agency Ads Copywriting 60

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. You can see what your top posts are, most used hashtags and tagged accounts, plus general stats on your number of posts, and followers.

Analytics 85

Analytics Tools Best Practices Tagging 85

LEADership

NOVEMBER 1, 2013

Please remember not to ignore content marketing as you reevaluate your marketing plans. I came across an intriguing infographic by the Content Marketing Institute that explains why. In the Institute’s study of 1,217 respondents, content marketing continues to be top of mind. Customizing Content Through Segmentation.

Trends 40

Trends Planning Content Marketing Case Studies 40

Brandpoint

SEPTEMBER 19, 2019

The stats show that when it comes to getting trusted information, people rely on newspapers. Write helpful content. Focus on tips and how-to content. Rather, use the word “holiday” in your content to encompass the general season. Why newspapers are still an effective medium. 82 percent of U.S.

Tips 88

Tips Distribution Bundling Advertising Agencies 88

Hubspot

APRIL 12, 2016

To help you better understand what today's emerging web design trends are and where you should be focusing your energy, we've compiled some of the most recent stats and data on website design, website optimization, and UX. General Web Design Stats. 6) Between December 2013 and December 2015, tablet internet consumption grew by 30%.

Design 28

Design Statistics Marketing Websites Stats 28