Marketing Insider Group

JULY 16, 2013

I also look to see what types of content is driving engagement with my new and loyal readers. And still others excelled at getting social shares. And please let me know what topics you would be interested in me covering for the rest of 2013? Let’s face it, in today’s world social influence is important.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Contently

SEPTEMBER 24, 2021

The News Feed made Facebook an actual social network. In turn, the News Feed became synonymous with social media. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. The Second Era of Social: Stories. Narrator: They would not.)

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time. Know that social is necessary but it is JUST A CHANNEL! Here we go.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Adobe Experience Cloud Blog

DECEMBER 19, 2013

2013 was a huge year in the tech world. Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold. Pop Quiz: 2013 Tech World History was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Startups 48

Startups Thought Leadership Marketo Social Networks 48

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g.,

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. . •

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Provide Channel Specific Content. It’s not enough to simply distribute content in all channels. Creators need to provide content that is relevant in each channel. Companies that aren't optimizing for mobile are losing out.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. What are the Best Social Networks for B2B Marketing?

Stats 100

Stats eCommerce Statistics Social Networks 100

Scoop.it

JULY 21, 2020

Curating on mobile: the key to content curation consistency. One of the biggest challenges of content curation is staying consistent with it. Content curation will support your long-term marketing and business goals, but only if you’re able to commit to it in the long run. Why content curation on mobile is a must-have.

Curation 66

Curation Content Mobile Marketing Social Networks 66

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Myth 7: Content creates thought leadership. Content is fire. Social media is gasoline.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Quintly is a dashboard tool that covers several social networks. Top 7 Free Instagram Analytics Tools. Simply Measured.

Analytics 95

Analytics Tools Best Practices Tagging 95

Marketing Insider Group

SEPTEMBER 16, 2015

Can Content Marketing Create Corporate Culture? Or the Sears exec who wanted to bond with employees so badly that he had IT create a social network, required employees to join it, joined himself under a fake name and argued with people who had negative things to say about the company. Does content create corporate culture?

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

markempa

JULY 29, 2013

Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. The digital video audience is growing. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Social media sourcing Social media platforms have transformed the way recruiters find candidates. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 73% of companies successfully hired a candidate with social media. 2. Prioritize social sourcing.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

illumin

SEPTEMBER 25, 2023

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

B2B Marketing Directions

MARCH 15, 2015

The number of digital marketing channels has grown at an exponential rate, and digital platforms have made it easy for marketers to broadly distribute content. In response, many marketers have adopted a "more is better" approach, publishing more content across more channels in the hope of generating more impact. billion interactions.

Effectiveness 45

Effectiveness Content Marketing Work Management Marketing Management 45

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Convince & Convert

JANUARY 6, 2013

There is an almost infinite variety of minor circumstances that can occupy your attention and create frustration for social media and content marketing professionals. So much has been written about the mechanics of social media marketing in the past year, that I fear we’re losing sight of the horizon.

Social Media 153

Social Media Media Social Marketing Content Marketing 153

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. The more places that prospective buyers find you, along with content relevant to the problems they are trying to solve or the benefits they are seeking, the greater the number of opportunities for your organization to win the business.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. This move follows a growing marketing trend that has brands clamoring to become content publishers.

Microsite 40

Microsite Television marketing Content Social Networks 40

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Be relevant, unique and indispensable. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

JUNE 25, 2013

Discovery Channel put out a commercial to promote 2013''s Shark Week, also known as the best week of television and the week I''ll be conveniently "working from home." As our regular readers know, I''m a big fan of well-executed ads , and Discovery Channel is one of the few that delivers A+ content on a consistent basis. Unequivocally!

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Facebook has more than 1 Billion network users. Click to Tweet. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Content Standard

OCTOBER 2, 2014

The world’s biggest brands are increasing their social media budgets and adding staff, reflecting a growing emphasis on social media content. Spredfast surveyed 160 leaders at companies with $1 billion or more in revenue and found that about 70 percent are expanding their social media programs over the next 12 months.

Social Media 40

Social Media Media Brand Identity Branding 40

Content Standard

OCTOBER 11, 2014

As digital consumption continues to rise, marketers have begun to invest in content marketing tactics that aid in creation, distribution, and management. That’s a 6 percent increase when compared to 2013. In tandem with Twitter, 80 percent of Fortune 500 companies are now on Facebook—a 10 percent spike from 2013.

Tactics 40

Tactics Content Marketing Paid Search Agency Content 40

Hubspot

MARCH 26, 2015

Use a platform to schedule content ahead of time, so you can be sure you’re posting consistently even if you get slammed with something else. Why: Twitter has a low conversion rate in comparison to other social networks (0.22%), but yields a decent AOV rounding out at $70. Keep in mind, too, that 84% of U.S. use the platform.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Embeddable – When the content can be embedded anywhere on the web. Social – When companies integrate with social networks to spread the word.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Marketing Insider Group

MAY 7, 2013

Social selling is about sales people building a strong personal brand. It is about understanding the role of content and how content can be used to tell a powerful and emotional story. And it is about growing your social connections. What is Social Selling? Social + Content = Personal Branding Success.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Marketing Insider Group

JANUARY 26, 2015

Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Digital B2B Marketing

NOVEMBER 21, 2013

But in social media, most traffic will come from other people sharing your content. A number of social media tools, including Buffer, one of my favorites, automatically append their own campaign codes. — Mike Volpe (@mvolpe) November 7, 2013. See how your campaigns are shared on each social networks.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Brandwatch Marketing

FEBRUARY 15, 2019

in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Quintly is a dashboard tool that covers several social networks. Top 7 Free Instagram Analytics Tools. Simply Measured.

Analytics 85

Analytics Tools Best Practices Tagging 85