Crimson Marketing

MAY 23, 2013

Content may be king but engagement is queen and she rules the house” - well said. #4: The 4-1-1 Rule (one self promoting social share needs one relevant reshare and four pieces of relevant content not written by you). King Content, he’s still the ruler. - King Content, he’s still the ruler. - Who buys it?

Social Media 100

Social Media Social Marketing Marketing Management Media 100

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. She is the Chief Content Officer at MarketingProfs. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. It should be easy to see what all these stats have in common: The web’s shift to visual content. Enlist your customers to create content. What is it?

Trends 80

Trends Planning Youtube Wikipedia 80

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Content Standard

SEPTEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. ” Can you think of any other content platform that offers you the same exposure? A viral video is every company’s ultimate fantasy. ” If you want to see real ROI from your video content efforts, your content must be relevant to your audience.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Being Able to Define Content Marketing.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Being Able to Define Content Marketing.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 162

Social Media Media Viral Marketing Skype 162

Hubspot

JUNE 30, 2014

billion pieces of content on Facebook. In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. There are dozens of techniques that can increase search traffic on a website, but only a few methods result in content reaching unseen levels of popularity.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. His tweet revolutionized how we use social media and created living-breathing content lanes for like-minded users to discover and connect with others on the platform. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. Take Oreo’s viral ad of 2013, for example. Automatic Content Recognition. Target super bowl content (i.e. When more than 100 million people in the U.S. Contextual Targeting. GeoFencing + Retargeting.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Valasys

APRIL 13, 2021

Viral Bajaria, CTO and Co-Founder of 6sense terms modern digital-first customers to be more tech-savvy than ever. Folloze measures buyers’ engagement indexes by examining content consumption, viewing time, topics of interest, and by tracking most active buying team members. About 6sense.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Delivra

FEBRUARY 26, 2021

It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. There are also questions that should be raised—and answered—before ever repurposing content created by Black people: Is our company in any way connected to the Black community? What brands should know.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Here's our breakdown of the best posts on content marketing from the last 30 days. .

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Contently

JULY 7, 2016

From independent content shop Portal A comes “Taco Bell: The Aftermath #CreamDream,” a legitimately disturbing parody in which a Taco Bell spokesperson eats 20 “Casablanca DreamDream Supreme” tacos while filming a commercial and then is forced to live with the consequences. ” ( I wrote about that one too.).

Paid Search Agency 82

Paid Search Agency Ads Viral Marketing Youtube 82

Integrated B2B

MARCH 13, 2020

And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading. To tell you the truth, I need a break already from all the bad news.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Integrated B2B

MARCH 13, 2020

And in Denmark, which is now my home, things are particularly tense as the country will be virtually shut down for at least the next 14 days to reduce the risk of viral spreading. To tell you the truth, I need a break already from all the bad news.

Ad Exchange 52

Ad Exchange Viral Marketing Account Based Marketing ABM 52

Marketing Insider Group

NOVEMBER 21, 2013

Who created content that didn’t just pitch their products. To find the best branded content, I reached out to some of my best content marketing friends for nominations. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013. Content Marketing'

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. Over the years since it was shuttered, smartphones with video cameras penetrated the market and the creation and consumption of short-form video content increased in parallel. The TikTok Viral. Content Creation.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Content Standard

DECEMBER 8, 2014

Creating relatable content—whether textual, photographic, or video—is only half the battle. Sharing content through a solid distribution strategy is the other (and sometimes more confusing) half, since it requires a true understanding of how consumers engage with content. Get It Right the First Time. Get It Right the First Time.

Video Marketing 40

Video Marketing Ads Tips Viral Marketing 40

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. The Key to Successful Content? ” Even though businesses create more content than ever (2 million blog posts are published per day!),

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Convince & Convert

AUGUST 23, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” Please support them; we couldn’t do it without their help!

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time. How are you answering them?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Convince & Convert

MAY 1, 2015

Karlijn has seen great success with things like Facebook’s advanced targeting and the viral Sherlock, the lost and found dog video by embracing the fact that mistakes will be made. Tweetable Moments Move fast, break things, and don’t be afraid to fail. Karlijn1903 Tweet This. jwsteiert Tweet This.

Social Media 160

Social Media CMS Development Media Thought Leadership 160

KEO Marketing

AUGUST 7, 2017

They create customized digital marketing strategies for each tech business’ needs, create stand-out content, and carry out tactics that will drive leads and revenue. From 2013 to 2016, Phoenix Business Journal named KEO Marketing one of the top 10 Social Media and Top Web Design Firms.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 48

Brightedge

MAY 16, 2021

Download the content funnel mapping checklist. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. He covers the implications for web site content as well.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Content Standard

JUNE 17, 2015

Tech-savvy consumers can spot a desperate attempt to capture attention; if a brand does not work to earn eyes or connect with the audience, consumers will write its content off as disingenuous and move on. There are some brands that have mastered the art of engaging their audiences through video content campaigns.

Video Marketing 40

Video Marketing Campaigns Brand Identity Branding 40

Hubspot

NOVEMBER 17, 2016

Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. How to Experiment With Controversial Content (Without Alienating People). The problem?

Viral Marketing 28

Viral Marketing Content Paid Search Agency Ideal Customer Profiles 28

Biznology

JANUARY 26, 2015

Mashable reports that in 2013, brand ambassador Alicia Keys also sent a Tweet on behalf of BlackBerry from an iPhone. You’ve got a lot better chance of winning hearts, minds, and customers via viral content marketing. Unfortunately, in BlackBerry’s case, their first reaction wasn’t to apologize. Not Necessarily.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

SnapApp

FEBRUARY 22, 2017

The viral news site’s Animals March Madness Bracket is one of the cuter examples I came across. Though the last time this consumer news and information site ran a bracket was 2013, I had to include it here because it is so sinfully fun. Content loading. In this tournament, adorable critters competed for the win. Consumerist.

Creativity 59

Creativity Viral Marketing Paid Search Agency Marketing 59

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Belkins

MAY 28, 2020

For example, even though the risk of viral transmission via cash exchange has not yet been scientifically proven , consumers will be more prone to using bank cards instead of cash. If you don’t want to miss new content from Belkins, subscribe and we’ll ping you every once in a while with new articles.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98