The purpose of this three-part blog series is to answer B2B business owners’ questions about marketing and the purchase of marketing services regardless of whether you are just getting up to bat (Part One); rounding the bases (Part Two) or crossing home plate (Part Three). Purchasing B2B Marketing Services – Early-Stage Buying FAQs. Look for “Part Two - Purchasing B2B Marketing Services - Mid-Stage Buying FAQs” in two weeks! B2B Marketing Purchasing Marketing Services Marketing (General Part One of Three. What is Marketing? MORE >>

The purchase of B2B marketing services is typically a three legged journey. Savvy B2B purchasers appreciate buying from product and service providers that understand their specific preferences. Look for part three of this series: “Purchasing B2B Marketing Services – Late Stage Buying FAQs” in two weeks! If you found this post interesting and would like to learn more about working with outsourced marketers or creating a marketing plan, please read some of our other blog posts: Starting to Think About Purchasing B2B Marketing Services? Branding. MORE >>

The notion that perceived risks influences purchasing behavior has been around for quite some time.    As we have seen an increase in the complexity of the buying process, we are seeing a correlating increase in Buyer Perceived Risks (BPR)© associated with purchase decisions.  Image by IceSabre via Flickr.   Compounding perceived risks is the increase in choices as mentioned in my previous article as well as new social channels to explore.  What does understanding choice have to do with Buyer Perceived Risks (BPR)© ?  Related articles. MORE >>

Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. The Purchase Funnel. Action - The person puts desire into action and makes a purchase decision. While this purchase funnel has served marketers well over the years, a recent study conducted by Latitude found 87% of consumers now travel a less linear, more complex pathway to final purchase. The study identified six behavioral or mental states a buyer experiences when considering a purchase. Post-Purchase Evaluation and Expansion. MORE >>

« Sales Leads Are Too Valuable For Sales People Alone | Main | MarketingSherpa Data on the Best & Worst Lead Generation Offers for 2006 » How Podcasts Impact B2B Purchase Decisions A key aspect of lead generation is to engage people as early in their buying process as possible, because thats where you can make the biggest difference. They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. Simply put, engage early and often. Simply put, engage early and often. MORE >>