Convince & Convert

JANUARY 8, 2016

Since 2013, we have grown from $800,000 a year to looking at over $2.7M of donating to Consumer Reports, we will increase the overall perceived value of donating, leading to higher clickthrough. Clickthrough Rate (from 2015/historical data): 1.77%. The winner will be the email that generates the highest clickthrough rate.

Copywriting 88

Copywriting Clickthrough Marketing Report Advertising Agencies 88

Hubspot

OCTOBER 8, 2014

In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. In a 2013 survey by Wanderful Media , 82% of Black Friday shoppers wanted to receive email updates about Black Friday sales. Give your customers the gift of valuable, seasonal content. Unique clickthrough rates.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

MARCH 20, 2018

There are several important decisions you need to make when bringing your content to an international audience. Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. For example, a U.K.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

DECEMBER 12, 2013

The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda , Penguin , and Hummingbird have all helped to shine the spotlight firmly on the importance of content. Proving the Value of Content.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

MAY 14, 2014

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. All of those moves have turned LinkedIn into a place where people come to consume professional content. 1) Coca-Cola.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Hubspot

FEBRUARY 26, 2015

So instead of looking at your open rate, look at the clickthrough rate. That will help you better understand how many people are interested enough in your content that they want to engage with your company further. When you create your next Facebook post, think about how your post could drive clickthroughs. 2) Facebook Likes.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

SEPTEMBER 25, 2015

Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. Display ad viewability rates did not budge between 2013 and 2014. Source: Digital Content Next ). Source: comScore ). Source: PageFair ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

NOVEMBER 8, 2014

To read more content like this, subscribe to The Agency Post. You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. "It’s not surprising rates are dropping and there’s only one reason in my opinion -- people want customized content.

Email Marketing 28

Email Marketing Paid Search Agency Advertising Agencies Open Rate 28

Hubspot

AUGUST 13, 2014

According to a 2013 study from the Direct Marketing Association , 66% of consumers have made an online purchase as a result of a marketing email. For example, according to our Science of Email Marketing Report , including the first names of recipients in marketing emails increased clickthrough rates from 5.8%

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Clickthrough 28

Hubspot

FEBRUARY 2, 2017

You have enough on your plate -- do you really need to be figuring out yet another way to create targeted content? As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.".

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

NOVEMBER 15, 2012

As users, we often prefer consuming visual content to reading blocks of text. But as a business, will catering to this new trend in visual content have a positive impact on crucial engagement metrics, including Facebook Likes, comments, and potentially even link clicks? 2) Consider hiring a designer or visual content creator.

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 1) Email clickthrough rates dropped to 4.4% 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. 24) Some content terms perform better than others in subject lines.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

OCTOBER 9, 2015

Native ads are designed to “look and feel” like they belong with the content on the rest of the page. billion in 2013. More specifically, sponsored content is a form of native advertising that aligns with the subject matter and design of the page in which it is displayed. 3 New Technologies for Earning Customers Online.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

Hubspot

MARCH 3, 2014

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. Here’s some interesting data : A staggering 74% of consumers prefer to receive commercial communications via email, but the average clickthrough rate for B2B marketing emails in Q2 2013 was only 1.7%.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

JANUARY 14, 2015

Subdomains are usually fairly easy to implement, but, like subdirectories, can make it difficult for people to understand what content will appear at that URL. For example, a U.K. targeted subdomain might be uk.domain.com while a Spanish language subdomain would be es.domain.com. What Do Users Think?

Domain 28

Domain SEO Sample Clickthrough 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. Note: I am not a lawyer, and that you should not construe the contents of this article as legal advice. I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

DECEMBER 13, 2012

This makes the content people see when they search for certain keywords highly relevant to their search query, and relevant content benefits search advertisers in a number of ways. Can PPC Help Me in My Organic SEO Efforts for 2013? How Can I Optimize My Holiday Campaigns for Success? Still not convinced? Why, yes it can!

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JULY 17, 2013

In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. It''ll help promote new products or services in a similar way to direct mail -- one piece of content for one person -- but allows you to personalize your messaging more easily, and more efficiently, than personalized print marketing. Email Blasts to Purchased Lists.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Hubspot

MAY 13, 2013

I’ve found that each tweet gets approximately the same amount of clickthroughs. Like CNN, ESPN, and NPR, we provide content repeatedly because people live in different time zones and have different social media habits. This is my one-stop shopping cart for content. This is how I manage my social media presence as of May 2013.

Enterprise Management 28

Enterprise Management Social Media Work Management Marketing Management 28

Hubspot

JANUARY 4, 2013

And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. Ask any HubSpot marketer: Music services like Pandora and Spotify have helped us get through quite a few long days of content creation. More tools are bought today than ever before to block out advertisements.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

JANUARY 17, 2014

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. " These people should receive content and communications tailored specifically just for them. 7) Entity Type.

Segmentation 28

Segmentation Effectiveness Allocation Differentiation 28

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. leave it like it is.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

markempa

APRIL 14, 2014

Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars.

Lead Qualification 120

Lead Qualification Webinar Metrics Lead Scoring Lead Ranking 120

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. DK : What effect on that final conversion to sale (rather than other email metrics such as open rate and clickthrough) do these two different approaches exert on campaigns?

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. Advanced: Engagement Metrics: Email opens, webpage visits, clickthrough, types of articles downloaded, etc.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

Sprout Social

NOVEMBER 23, 2016

With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. It’s hard to deny the growing power and value of visual content. The way people consume content has changed dramatically since Facebook first launched.

Social Media 110

Social Media Tactics Creativity Media 110

Hubspot

MAY 3, 2018

Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy's free content marketing training resource page. This requires choosing a content management system (CMS) and a website domain hosting service. Sign Up With a Content Management System. About" page.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

APRIL 30, 2018

Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy's free content marketing training resource page. CMS stands for content management system. The trick is to organize the info so readers are not intimidated by the length or amount of content.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

DECEMBER 11, 2013

Everything from the mobile optimization of your site to the social virality of your content also influences your search rank. Inbound links certainly help pages rank well, but it is better to focus on creating the sort of content that gets shared than finding places to plant links. in April 2013. of searches in the U.S.

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - Z.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

SEPTEMBER 3, 2014

It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. According to our 2013 survey , companies with 30+ landing pages generated 7 times more leads than companies with 1 to 5 landing pages.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

MARCH 7, 2014

Before you start drafting a single word, make sure you''re fully aware of the newsletter''s goal and how it fits into your larger content strategy. 2) Gather your content. Once you have a goal for your newsletter, you''ll have to find content for it. 1) Figure out your newsletter''s goal. Have one in place?

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

APRIL 1, 2014

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. Content offers like ebooks and webinars are a mainstay of good inbound marketing.

Website Personalization 28

Website Personalization Marketing Websites Examples Personalization 28

Hubspot

JANUARY 3, 2013

That’s why in our recent blog post, “ 5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy ,” we used a CTA for an offer specifically geared toward that particular audience. Trim down your list of offers to include only those that are most relevant to the content of your blog post. 6) Clickthrough & Conversion Rates.

Top of Funnel 28

Top of Funnel Clickthrough Sales Cycle Marketing Funnels 28

Hubspot

APRIL 21, 2015

And you've got make sure that open and clickthrough rates don’t dip. It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service, or industry, and promotions. Suddenly you're "volunteered" to do it.

Newsletter 28

Newsletter Clickthrough Click Rate Paid Search Agency 28

Hubspot

DECEMBER 20, 2012

Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content. But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content? Keywords do not need to be repeated verbatim throughout a piece of content.

SEO 28

SEO Domain Clickthrough Lead Scoring 28

Hubspot

APRIL 18, 2015

To read more content like this, subscribe to Agency Post. Since HubSpot acquired Agency Post in December 2013, the team had been planning to redesign the site and move it to the HubSpot COS platform. This post originally appeared on HubSpot's Agency Post. I made a big mistake. I broke up with Google. I was excited.

Paid Search Agency 28

Paid Search Agency Google Advertising Agencies Domain 28