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4 Video Marketing Metrics You Can’t Live Without

Vidyard

Are you diving into YouTube analytics to optimize your online video content on an ongoing basis? Other Posts In this series: Strategy: The Narrowcasting Age Create: The ultimate video marketing studio [how to] Distribute: Leveraging teaser videos and YouTube annotations Optimize: This article! Simple, isn’t it?

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Joe Pulizzi: The Growth of Video Content and the Future of Video Storytelling in marketing

Vidyard

While attending the 2013 Content2Conversion conference in New York City it was clear that video content as “the next big thing” for content marketers continued to be a key message and theme. Joe gave us a ton of valuable content and insights (thank you Joe!). The Narrowcast Age of Online Video has Arrived.

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Ann Handley: Using video to amplify your content marketing programs

Vidyard

I was fortunate enough to catch Ann Handley during a rare moment when she was not surrounded by eager content marketers after speaking at the 2013 Content2Conversion conference a few weeks ago, and even more fortunate when Ann shared her current views on content marketing and video marketing for our thought leadership series.

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Video Marketing Strategy: Selling Your Brand Through Video

Vidyard

When it comes to video content, it typically falls into one camp or the other – traffic/conversion building or brand building. Dig deep, think big: More from our Video Thought Leadership series: Video UX: Delivering delight with video content. Why marketing teams are taking over video content creation. Why “Now what?”

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Video marketing trends with Alan Quarry

Vidyard

Alan shares his thoughts on how video is driving better content, the gamification of video and the importance of return on involvement, and how the new wave of video analytics are allowing us to become agile with our video content. Why marketing teams are taking over video content creation.