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Thursday, July 30, 2009
David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Here are examples of meaningful measures that you should bake into your salesforce.com data collection and analytics: Time to "first touch" of a lead.
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Monday, June 7, 2010
Salesforce.com by itself is already a pretty good CRM system, but it gets even better with almost 1,000 applications that are available through the AppExchange. If yes, you may want to take a look at Toucan, a comprehensive Twitter tool that leverages your Salesforce.com leads and contacts. SEO for Salesforce. DupeBlocker. DemandTools.
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Sunday, July 25, 2010
As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . Salesforce.com Certification: it’s for Marketers, too!
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Sunday, June 4, 2006
From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. By not only capturing the interest of prospects, but changing the terminology of an entire industry, Salesforce.com has clearly done an outstanding job of branding.
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Wednesday, January 6, 2010
Genius.com ran away today with the top spot for Marketing Automation solutions on Salesforce.com’s Appexchange, a category steeped with strong, more traditional competitors like Eloqua and Marketo. Tags: Genius.com Marketing Automation salesforce.com AppExchange award social marketing automation user's choice It is truly genius!&#
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Tuesday, November 3, 2009
Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee. Want to know more about this release and everything else Salesforce.com ?
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Thursday, July 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Actually, it’s much easier for Marketing and lead cultivation people to get instant value out of Salesforce.com (SFDC) than it is for reps. HS: Thanks David!
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Tuesday, December 15, 2009
Salesforce.com announces Chatter, social computing for enterprise companies. Tags: Modern B2B Marketing Bing Facebook Google LinkedIn marketing automation marketing news online marketing news Salesforce.com search marketing news Technorati Twitter Yahoo YouTube Here is our 2009 year in review. December 2009 Online Marketing News.
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Thursday, May 14, 2009
There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].
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Monday, November 16, 2009
Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. In a earlier post I wrote about an project to use Salesforce.com instead of a Marketing Automation system : the conclusion was that you need a whole range of add-ons to make it work, sort-of. Strong Features of CRM.
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