David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions.  David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. Salesforce.com should be configured (typically The next interview in the B2B Marketing Thought Leader interview series is with David Taber.  Q: David, why did you write this book?

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In In

Salesforce.com announces Chatter, social computing for enterprise companies Tags: Modern B2B Marketing Bing Facebook Google LinkedIn marketing automation marketing news online marketing news Salesforce.com search marketing news Technorati Twitter Yahoo YouTub Here is our 2009 year in review.  Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news.

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release.  If you are still catching up from the last release check out this post on Marketing features from Salesforce.com Summer 09 .    New Campaign Features: Campaign Scoreboard is a new feature that provides two benefits- Campaign Summaries and Dynamic Campaign Viewing.  This is more relevant than ever since marketers may wish to use Salesforce.com to track You will see that you are using the new release because your system will have a new image at the top left of your home page of a snowman with the number 10 in his hands. 

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. While the application service provider (ASP) or software-as-a-service (SaaS) model in general has never lived up to its initial hype, among consumers or business users, Salesforce.com has enjoyed impressive success with it. Salesforce.com While the company's success with sales and marketing users is hardly news at this point, I was surprised in doing some research recently at how successful the No Software campaign has been among another group: enterprise software developers.

marketer to check out in the Summer 09 release of Salesforce.com .   Auto-response email and updates are now available in Salesforce.com, which Salesforce.com to get started.   Salesforce.com could not arrive from a selected email). Chart Analytics 2.0: There are many new features for marketer 0160; You will know you are using Summer 09 because the

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. I’m working on an interesting project right now: moving away from a marketing automation system. Smart or foolish?

Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. In a earlier post I wrote about an project to use Salesforce.com instead of a Marketing Automation system : the conclusion was that you need a whole range of add-ons to make it work, sort-of. Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM.

Genius.com ran away today with the top spot for Marketing Automation solutions on Salesforce.com’s Appexchange, a category steeped with strong, more traditional competitors like Eloqua and Marketo. Tags: Genius.com Marketing Automation salesforce.com AppExchange award social marketing automation user's choic Given that Genius is newest player in this exciting space, this is sweet recognition of how far we’ve come in such a short time: less than 1 year and Genius is already the fastest growing marketing automation player in the Cloud and the most popular with Salesforce customers .

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. In the demo, a salesforce.com rep tweeted out about a product issue. In Why should I care about Social Networks?  While we are in the infancy of adoption, growth is rapid and will continue to increase, some statistics to take