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3 Reasons B2B Marketers Should Not Use Microsites

Digital B2B Marketing

One of the biggest casualties will be your campaign microsites. Have you ever created a microsite with its own catchy domain name? Your cookies will be treated as third party cookies on your campaign microsite. How Third Party Cookies Impact B2B Microsites. Do people visit both your microsite and your core site? Many B2B marketers will be impacted as well.

6 Ingenious Microsites You Could Play With All Day


didn''t even know that that kind of site had a name until I got into marketing: they''re called microsites. Some companies have used microsites to highlight a specific campaign or target specific buyer personas. Microsites can have more viral potential than regular websites because they tend not to take much time to look at or understand. Send ''em the link. Link ''em. Design

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. Visitors to the microsite can click through to learn more about successful campaigns, engage with social media, and sign up to receive a “Brand Olympics” newsletter.

The Basics of Higher Education Microsite Content Development


Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content. From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping. Here’s how to make sure you’re getting the most out of your microsite. Establish your Audience.

Microsites and SEO: Why B2B Link Building Matters


When executed strategically, microsites that call out industry leaders are successful tactics for B2B marketers aiming to boost their SEO value. Valuable and relevant content is at the heart of SEO and adding an industry leader list or report component can amplify a microsite’s organic search value through natural backlinks from other trust-worthy sites and social media accounts.

Microsites, Blogging and Business Blogshit

Anything Goes Marketing

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. This includes the use of blogs as well as other web 2.0 Chad H.

B2B Microsites: Driving Awareness and Leads - An Interview with Phillip Lin of FireEye

Savvy B2B Marketing

In May 2010, FireEye launched a microsite – – aimed at educating prospects and customers about risks associated with malware. How did you decide on a microsite as the best vehicle for delivering educational information? How does the number of monthly site visits to the microsite compare to the number of visitors to your corporate site?

Genoo Aims to Shake Up Marketing Automation Market


Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot. Salespeople can also set up their own contents.

Microsites: The next big thing in B2B

delicious b2bmarketing

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none. doubt it.

3 keys to mobile-izing the email experience

EMagine B2B Blog

B2B Web Strategy email a seamless interaction mobile optimized landing pages and microsites optimizing the mobile friendly formats – esps mobile an end to end experience ” but don’t forget desktop esp’s device list provide quality experience Because so many B2Bs depend on email for much of their prospect-nurturing effort, we try to bring you relevant tips about email whenever we come across them.  Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Online examples include: blog posts, podcasts, videocasts, videos, webinars, e-books, personalized microsites, wikis and other multimedia. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. What can you send via email? How can you leverage events?

How to Use a Mobile App to Drive Online Engagement at a Live Event


Attendees who downloaded the app simply held their smartphone camera over the Zapcode and in seconds were brought to a specially designed microsite/landing page that contained information about the 10 sub-challenges of the CHALLENGE and outlined the rules and prizes. How do you drive online engagement at a conference or other live event? Some Final Observations. Follow @chrshorton.

Making SEO a Priority During Website Launch Planning


Don’t forget microsites or old domains too. Ensure you’ve updated all links on controlled assets (such as social profiles, local citations, microsites, blog, etc.). Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. Project Planning. You won’t know what you don’t know.

7 Killer Tips to Boost Your Infographic Performance


They’ve also created a microsite for this content that allows them to optimize for SEO and makes the infographic simple to share. B2B marketers are creating an increasing number of infographics, and it’s not because of anything in the water. Sixty-five percent of people are visual learners. But what other factors transform an average infographic to one that yields excellent performance?

More Than A Thousand Words: The Power of Visual Storytelling

B2B Marketing Insider

Today, we announced  an interactive microsite called  The Power of Visual Storytelling  along with an accompanying  white paper  and Slideshare deck that we created in partnership with Getty Images. When I first saw the microsite, I was blown away. Additionally, we built the entire microsite on Ceros, which was fun because it became an opportunity to learn a new platform.

HP's Cutting-edge 'IT Operational Advantage Boardroom' Microsite features Alinean-powered ROI and Assessment Tools

The ROI Guy

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link]. HP knows how important it is for CIOs to get control of costs while assuring that service levels and business drivers don't suffer in the process. TCO Calculator Assessment tools TechWeb HP Pisello Alinean ROI Calculator IT Operational Advantage

HP's Cutting-edge 'IT Operational Advantage Boardroom' Microsite features Alinean-powered ROI and Assessment Tools

Tom Pisello

This innovative microsite from HP really impressed me, not just because of its attractive interactive presentation, but because it contains science to backup the art - including a wealth of white papers and assessment tools for IT decision makers and frugal buyers. Visit the HP IT Operational Advantage Boardroom Microsite» [link]. HP knows how important it is for CIOs to get control of costs while assuring that service levels and business drivers don't suffer in the process. TCO Calculator Assessment tools TechWeb HP Pisello Alinean ROI Calculator IT Operational Advantage

Agile Marketing in B2B

Buzz Marketing for Technology

Web presence: In advance, we developed a classic microsite , and built it out with content , news , video and keywords. Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. And did I forget to say it can produce stupendous ROI results?

Savvy Toolkit - CMI's 100 Content Marketing Examples

Savvy B2B Marketing

Websites, Microsites, and Online Communities. Successful marketing content comes in dozens of forms. As content developers we tend to call on the ones we are most familiar or comfortable with. My friend always says "when all you have in your toolbox is a hammer everything looks like a nail. So get ready to have your paradym shifted. Your prism bent! Webcasts and Podcasts. Magazines.

How to Create a Focused Content Strategy for Paid Search


With the use of a landing page or microsite, you can tailor your content strategy specifically to the medium of paid search. microsite is a small collection of pages that is meant to exist on its own from a larger site. On a landing page or microsite, potential students are given smaller, more digestible amounts of targeted information. Landing pages and microsites should stick to high-level information such as information about the campus, select top programs, financial aid availability and other key selling points and differentiators. Tell me more!”.

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

microsite was created that will be a dynamic and constantly evolving education and content curation site for the topic. previously created whitepaper on the topic was posted to the microsite to extend the life and reach of this content asset. These elements were also organized on a microsite designed and hosted for each expert. The concept of re-purposing content is maturing.

7 Inspiring Examples of Parallax Scrolling Websites


This microsite by Sony is a great example of how parallax can be used for the art of storytelling. The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. Rob Palmer has written a great piece dissecting the trend and defining “true” parallax design. Sony: Be Moved.

Using the power of emotion: B2B Marketing Awards campaign case study

Earnest about B2B

The PURL on each box led the contacts to a personalised microsite where they could learn more about UOB, download content and request a meeting. From the design and messaging on the direct mailer right down to the microsite user journey, we kept it simple. The microsite was designed with the user experience firmly in mind. Check out the microsite at: [link] ]. The How.

The Best Content Marketing of 2016


While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. GE: GE Reports.

Best 51

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates


Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. I recently hosted a fantastic roundtable discussion on on the topic of Increasing Landing Page Conversion Rates. How to implement A/B tests and what factors to consider. The content and design elements of a landing page that drives conversions.

15 B2B case studies show how content marketing drives ROI


LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. 35% say they have a documented content strategy (source: Content Marketing Institute).

The Best Branded Content of the Week: May 12, 2013


Visitors to the special Dance Dictonary microsite are invited to create messages that are then converted into unique dance moves and edited together to form an entire sentence. Case studies, whether in the form of a video, a written report, or a microsite, are a great way to approach branded content. Some very cool branded content popped up this week from a few unexpected sources.

18 Brilliant Examples of Holiday Marketing Campaigns


To help inspire people for what to do with their day off, REI's #OptOutside microsite featured hiking trails and adventure ideas. Microsites are great ways to highlight a specific campaign or target a specific buyer persona. Here's an example of a holiday-themed microsite HubSpot created , highlighting our #HolidayHub campaign and targeting ecommerce customers.

How Major Brands Are Winning Through Episodic Content


The show is split into six episodes, distributed across multiple channels – a microsite, Facebook, and a custom YouTube channel. Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are. In fact, in a Content Marketing Institute study, 70 percent of B2B marketers said they created more content than a year ago. Why Episodic Content?

[Infographic] The Marketo(er’s) Guide to SXSW

Modern B2B Marketing

And to learn more about what Marketo has in store for SXSW check out our microsite. Author: Dayna Rothman We can’t wait for SXSW! The perfect Austin weather, thought leaders from around the globe, fantastic musical acts, and of course, the Uber pricing surges! This year, Marketo is going big. View the infographic in a new window here. Event Marketing Infographic b2b Consumer

2013 B2B Content Marketing Awards

The Effective Marketer

Category: Microsite. Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Category: Integrated. Winner : Xerox Corp., HealthBiz Decoded  ( [link] ).

New Content Marketing Lessons from Netflix House of Cards


”  A Personal Experience One of our more interesting success stories using content and marketing automation occurred when we noticed a viewer consuming virtually all our content on our website and microsites across a two day period. At 12:01AM pacific time on February 14, 2014, Netflix released season two of House of Cards. All of it! Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. Content Publishing

Ink and Bytes: Using Print in Your Digital Marketing Strategy

Content Standard

Here are some ways easy ways to accomplish this: Microsites and Landing Pages. This is far from foolproof (as even the least tech-savvy internet user may still just go to your homepage and ignore the landing page), so microsites with unique URLs can be helpful here. The man shared that he had a secret that would satisfy their needs, and set to work. From Ink to Internet. QR Codes.

Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?


The 1440 Project has generated over 100,000 photos and 500,000 visits to the brand’s microsite. For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Social Media Marketing: Either Or vs And And. Follow @chrshorton.

Corporate Websites for Demand Generation: B2B Discussion Highlights

Digital B2B Marketing

Or do marketers need to build microsites to support demand generation effectively? The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? As always, there were some great insights shared during the chat. Here are my key takeaways from the discussion.

5 Amazing B2B Examples of Interactive Content


The content lived on a microsite, , and was promoted through social channels. ” The campaign received 1,586 episode downloads, and brought in 1,764 sessions to the microsite. 4. In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. Salads aren’t bringing it hard enough.” Optum. The Mosaic Company. Blackbaud.

Content Not Getting Enough Love? Try These 5 Easy Fixes

It's All About Revenue

What’s more, adding company names to landing pages and microsites can also be a boon for account-based marketers looking to break the ice with an entire organization rather than an individual. It’s no secret that marketers are attention seekers, at least when it comes to content. However, many are falling short. Have Fun! The secret to standing out lies in interactivity.

Why Cross Channel Marketing Needs To Be Visual

It's All About Revenue

Every newsletter, microsite and social post utilizes the imagery to literally “take an action.” Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. But for the sake of this thought experiment, you have to do all of that without any visual images. Would you be able to do it?