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Wednesday, July 14, 2010
Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Search engines look at on-site factors to determine relevance, but at external links to gauge authority.
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Friday, December 4, 2009
I recently received a question from a Marketo customer about best use of links in emails. Essentially, the customer wanted to know how and when to put links in an email communication to a prospect. link should be identifiable to the email reader by the color and because it is underlined. Example: [link].
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Monday, March 2, 2009
Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links.
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Tuesday, March 16, 2010
Getting links to your site is essential in SEO. The search engines view each link to your website like a vote- and while not all links are created equal, they are all counted! Perhaps you, like many small businesses, have decided to tackle building your own links. Retrieved March 11, 2010, from [link].
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Monday, August 16, 2010
It seems everyone in the building industry is buzzing about search engine optimization or SEO — the practice of optimizing your website so that you will “be found&# by the search engines. Before long, it will be impossible to achieve top rankings without a good link-building strategy. But be careful!
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Tuesday, July 14, 2009
Popularity means that many other sites link to this page, ideally using the same keywords in the link text. 3) Get links to these pages. Type the following into the Gooogle search box: “cache:[link] without any spaces ( click here for an example ). 3) Get links. How Search Engines Work. Do this for each page.
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Thursday, July 29, 2010
That’s one reason, we suspect, that online marketers avoid getting started with link building …despite the fact that everyone including the doorman has told them how absolutely vital it is to getting decent search-engine rankings [.]. Ever avoid tackling a job because it just seemed too big to finish in your lifetime??
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Monday, May 3, 2010
A linking strategy is simply a methodology that focuses on building the number of relevant inbound links to your website generally to improve search engine optimization, but also to improve brand awareness. linking strategy can fit within your overall business strategy, and usually into your marketing or communications strategy.
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Tuesday, June 15, 2010
Tags: B2B Content B2B Email Marketing B2B Internet Marketing B2B Lead Generation Integrated Marketing Social Media B2B Integrated Marketing Content Inbound Marketing Link Building Nurturing SEO
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Thursday, July 22, 2010
OK, we all know that content is king on the Web, and that content consists primarily of copy …copy that is interesting, relevant, and that follows best practices for Web writing, such as keyword usage, short sentences and paragraphs, bullets where possible, etc. But there’s one element that’s too often overlooked in the primers on [.].
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