Link Building and Mobile SEO in 2017
MARCH 3, 2017
Link building is one of the best ways to both increase your website’s authority (which helps with SEO) and get your brand more widely recognized within your niche. What does link building really mean in 2017? The days when a website could rank well based purely on a large number of links (regardless of quality) are long past. Obvious paid links.
Why content marketing complements (but doesn’t replace) link building
AUGUST 3, 2016
Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building. Link earning is a fallacy.
19 Excellent Guides to SEO Link Building
SEPTEMBER 16, 2014
Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Are there any “easy” ways remaining to build worthwhile links? Link Madness by SEOBook.
Content marketing is NOT link building
APRIL 16, 2014
It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. Link Building. Builds trust and authority.
Don’t silo link building
FEBRUARY 29, 2016
Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Links Are A Important Online Marketing KPI.
Forget Link Building: Time to Embrace the Google Knowledge Vault
JULY 2, 2015
If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the company's vast (and growing) Knowledge Vault to rank websites based primarily on relevance and factual information instead of the number and quality of incoming links. or higher.
How Link Building Management Will Change in 2013 & Beyond
JANUARY 7, 2013
As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. Perhaps one of the reasons sites have not recovered is because we (SEO’s) are thinking about link building in the wrong way. The Original Link Management Need.
Link building basics: Vetting link prospects
AUGUST 15, 2014
Hello, and welcome to the latest edition of my Biznology series on link building basics. So far in this series we have learned how to lay the foundation for an effective link building campaign through niche analysis and site audits , and in the last post we learned some proven techniques for finding link opportunities. Link neighborhood. Link to page.
Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
JULY 23, 2013
using keywords in headlines, meta titles and image names), while authority is primarily based on the quantity and quality of incoming links to a website. So, once you’ve developed useful and compelling content, incorporating the words and phrases your customers are likely to use when searching, how can you attract links to your site? Four Worthwhile Link Sources. Social media.
18 (of the) Best SEO Link Building Guides of 2011
APRIL 16, 2012
Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? ” Do You Practice Safe Link Building?
Link building basics: Niche analysis
MAY 16, 2014
Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. Link building is something that a lot of business/website owners have heard of, but might not know a whole lot about. Types of pages that attract links.
The past, present and future of link building
APRIL 15, 2015
This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. Improvements in Google’s algorithm have many worried that conducting a link building campaign could result in your site being hit with a manual link penalty or the dreaded Penguin algorithm.
Link Building Basics: Outreach
SEPTEMBER 12, 2014
Welcome to another edition of my ongoing series here on Biznology – link building basics. Finding link opportunities. Vetting link prospects. In this this post we will cover outreach, one of the most important aspects of link building. By mastering the basics of outreach you can establish a foundation from which you can build upon. link request).
What does it take to launch a link building campaign?
MAY 15, 2015
A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Links don’t come overnight, and you need to prepare your campaign properly to ensure you hit the ground running once you begin actively seeking links. Brand building.
4 SEO Link-Building Changes You Need to Know
SEPTEMBER 17, 2014
Willy-nilly link-building is no longer effective Back when people were first trying to determine the best way to draw traffic to their sites, they’d try to rack up as many links as possible. Old school SEO agencies used to charge hefty fees in exchange for a large quantity of links built each week, and small businesses would try to replicate these results on their own.
How Link Building Got These Major Brands Penalized – Part 1
B2B Marketing Insider
APRIL 1, 2016
That stretched out into early 2014 too, when Matt Cutts announced the death of guest … Continue reading → The post How Link Building Got These Major Brands Penalized – Part 1 appeared first on Marketing Insider Group. Content Marketing
B2B Link Building: Identifying Low-Hanging Fruit
OCTOBER 25, 2013
Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. Don’t be a call-center.
Defining Link Metrics that Impact SEO Link Building Development
APRIL 30, 2012
The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. As the KoMarketing Associates’ team reflected on why we chose specific sites and publications for outreach, we discussed the following criteria leading to our recommendations for link acquisition. Link-Specific Metrics. SEO-Specific Metrics.
Determining link quality within a link building campaign
DECEMBER 19, 2014
Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. But what constitutes a “quality link”? Recap.
Is Broken Link Building Right for You?
B2B Marketing Insider
MARCH 28, 2017
Let’s talk link building – broken link building that is. Earning quality links through the production of relevant, value-driven content is one of the best ways to improve your domain’s organic search traffic, while also: Boosting […]. The post Is Broken Link Building Right for You? Should you be doing it? Content Marketing
Link Building 101: Local Link Building
OCTOBER 28, 2013
(Photo credit: Wikipedia) Link building is a project, often long and lengthy in nature. Good link building campaigns employ diverse strategies to build backlinks over the course of months, with diverse goals and objectives. This mindset is often hard to sell, and can be difficult for those used to link building of the past. Marketing SEO
5 Key Preparation Steps in B2B Link Building Outreach
FEBRUARY 7, 2013
The same thing applies with link outreach, particularly when considering direct, B2B email link outreach. From the recipient (the link prospect) end, link requests might seem like an unending barrage of unwanted email, social media updates, or even IM messages. Here are five preparation steps I would recommend when it pertains to B2B link-related outreach.
Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
JUNE 2, 2014
Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. This according to coverage from Search Engine Land and SEER Interactive.
Link building basics: site audit
JUNE 16, 2014
Welcome to another edition of link building basics. This is the second installment in a series of posts I am writing here on Biznology that cover link building basics and fundamentals. For marketers and business owners alike, SEO – and especially link building – can seem like a foreign concept that is exceedingly technical and confusing. Infographics.
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
This post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more. A browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. 5) Link Prospector. 12) Drop My Link.
Microsites and SEO: Why B2B Link Building Matters
MAY 26, 2016
GetApp’s quarterly report is more than a helpful market resource, it’s also an equal opportunity for the brand itself to form authentic partnerships, tap into new audiences, and build links for SEO. Called Out: Why Link Building Campaigns Matter for B2B. An industry leader list or report component can amplify your link building strategy.
Five Steps to Implement a Championship Link Building Strategy
JUNE 9, 2015
Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. Just as a hot goalie is key to winning a Stanley Cup, stellar content is the backbone of a championship link-building strategy.
Link Building Tips: Part 2- Strategies For Your B2B
EMagine B2B Blog
OCTOBER 29, 2014
Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Once you understand how search engines evaluate links, the next step is to figure out which link building strategies would work best for your B2B company. Link building is far from being “dead”. Don’t feel limited to blog posts! Let us know!
Competitor analysis: get link building help from your competitors
MARCH 24, 2014
If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. While this type of manual link building can be difficult, these kinds of links are becoming more and more valuable as Google continues to devalue the automated junk that is polluting the web. Ahrefs.
How To Get Publishers to Open Your Link Building Requests
JUNE 18, 2015
As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links? But you still have to start conversations and ask for people to link to your material. And don’t just link; explain why each link is valuable or relevant as well.
Link Building Basics: Finding link opportunities
JULY 17, 2014
Welcome to another installment of my link building basics series here on Biznology. In this series, we have already covered the early building blocks of a successful link building campaign – conducting a niche analysis and performing a site audit. One of the best places to start when you are looking for potential link opportunities is with your competitors.
Unconventional ways to find link building opportunities
NOVEMBER 14, 2013
Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. As companies bolster their link building efforts, guest posting has emerged as a popular strategy for building these links.
Link Building Tips: Part 1- How Does Google Evaluate Links?
EMagine B2B Blog
OCTOBER 27, 2014
Sure, you’ve heard about link building before. For your B2B business, a well-rounded link profile is an essential part of your website’s online visibility. Search engines analyze the links within your website, as well as the links pointing to your website, in order to determine the trust, popularity, and authority of your web pages. LinkBuilding SEO
Red Flags of Deceitful Link Building Firms
APRIL 19, 2013
As someone who works for a fully transparent and honest link building agency, it makes me squirm to know that people are paying shady link building and SEO firms without knowing what they’re going to get in return, or that what they’re paying for could actually hurt them rather than help them. Photo credit: MyTudut. Clear as Mud. Too Good to Be True.
The Human Approach to Link Building Outreach
JUNE 20, 2013
To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes. And quality links require effort.
Link Building Basics: Tracking Results
OCTOBER 16, 2014
Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. In this final post we will discuss one of the most crucial portions of link building – tracking results.
21 Spectacular SEO and Search Marketing Stats and Facts
JUNE 23, 2015
The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%). Social may be sexy, but search still pays the bills. How can marketers get the most out of search?