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[Book Review] A First-Rate Guide to the Power of Choice Architecture

B2B Marketing Directions

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. According to the Institute for Scientific Information, Johnson is one of the most highly cited scholars in Business and Economics.

Ethics 71
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[Book Review] A Behavioral Economics Primer for Marketers

B2B Marketing Directions

(In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.) To Learn More.

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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. With a top “Map Pack” placement, consumers can easily see the business closest to them and begin to gather more information about their options.

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

This was pretty common in 1999, as it wasn’t yet the age of interactive sliders that could display large information within small spaces. The information provided was much clearer and more concise. ebay in 2008. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Amazon in 2008. eBay in 2003.

eCommerce 119
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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. In my early 20s I imagined that my lifeâ??s

Web 2.0 100
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Eight steps to thriving on information overload

Buzz Marketing for Technology

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. The original article is here: Information Overload - Problem or Opportunity? "We s a very valid question.

Web 2.0 100
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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Less than one-third had clear contact information or instructions for blind users on how to seek help. They updated them twice since then, in 2008 and 2018. Review the page layouts, themes, plugins, and widgets to make sure they are compliant with WCAG and regulations. Sites with accessibility issues lost $6.9