[Book Review] A First-Rate Guide to the Power of Choice Architecture
B2B Marketing Directions
SEPTEMBER 17, 2023
This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. According to the Institute for Scientific Information, Johnson is one of the most highly cited scholars in Business and Economics.
Let's personalize your content