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Monday, April 13, 2009
Other B2B companies try to skip the leads-to-salespeople-to-sales process, instead encouraging prospective customers to initiate purchases themselves from print or online catalogs and/or via order forms, e-commerce sites, phone calls or purchase orders. Unfortunately, it does little to quantify any actual leads or sales results.
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Tuesday, July 14, 2009
I just finished reading Brian Carroll’s erudite blog post on Five steps to help create your universal lead definition. In 10 years of working with firms on marketing automation and lead management. [[ This is a content summary only. Tags: Lead Management Visit my website for full links, other content, and more! ]].
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Tuesday, January 6, 2009
Five Tips for Effective Lead Nurturing. Finding out that most of what marketing calls “leads” are not really sales leads reinforces the sales team’s impression that marketing-generated prospects are not worth their time. Using Lead Nurturing to Unlock the Marketing Database. Do you treat as such? Make it bite-sized.
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Monday, June 1, 2009
Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. are you using lead scoring to determine who to hand off to sales? If multiple lead scoring dimensions are merged into one, you will likely run into a challenge.
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Friday, July 16, 2010
The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Talk of any online brand building exercise and Corporate blogs will emerge as the cheapest, most effective and easily manageable solution.
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Friday, August 27, 2010
Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. In both these scenarios, emails emerge as the most popular lead nurturing channel.
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Monday, May 21, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Would they refer you to other people?
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Thursday, July 30, 2009
Talk to someone about Marketing Automation and one of the first topics that comes up is Lead Scoring. Lead Scoring is the process of assigning a numeric score to leads to indicate lead quality. Why Do You Need Lead Scoring? Let’s take a small step back, and find out why you would want to use lead scoring.
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Sunday, March 18, 2007
The problem is that you may be losing high quality leads from executives who are interested in signing up for a webinar but just don't have the time to fill out a huge form. How do you Increase Conversions yet Ensure that the Leads are Qualified? The other item to keep in mind is to look at leads as if you were applying for a job.
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Wednesday, August 23, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
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