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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Neither the headline, subhead, nor the title of the event itself provide any kind of specific, credible idea of what I would gain from attending the Webcast. Click the thumbnail image to view full-size.). Let me count the ways: 1. Here: nada.

OMI Webcast: Rethinking SEO in an Age of Semantic Search


In preparation for his upcoming webcast for the Online Marketing Institute (OMI) Learn: Digital and Social Media Strategies Summit , SyneCore’s Digital Strategist Chris Horton helps me break down the evolution of search technology, while providing insight into its growing future. Are search engines starting to think like humans? Does the mean we’re finally saying goodbye to keywords?

Webcasts Grow Up

B2B Memes

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. In an online event this morning, webcast service provider On24 showed off a new webcasting platform that provides the kind of multimedia and social-media integration that the technology needs to thrive.

Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz

Blue Focus Marketing

Register Now: IBM Webcast: Changing the Learning Culture. Rise of The Social Employee. Join us on Tuesday, March 24, at 11 a.m. What is a social employee? When Blue Focus Marketing cofounder Mark Burgess and I first set out to research our book, The Social Employee (McGraw-Hill, 2013), over two years ago, we had a good working theory of what we meant by the term. Why is that?

SiriusDecisions: Five Ways to Value Actualization Tool Success WebCast On-Demand

The ROI Guy

I had the pleasure of interviewing SiriusDecisions Jim Ninivaggi, Service Director, for Sales Enablement. In this session, we explored Value Actualization tools (traditionally known as ROI Calculators) – what they are, why they are now a vital part of the selling process, and some of the best practices around doing them right.

Live Webcast: Hit Your Channel Sales Goals with ROI Selling

The ROI Guy

Thursday, February 9, 2017 11a ET Featuring: Tom Pisello, Alinean CEO / Founder and Dave Stachura, Alinean VP, Customer Success In an effort to reduce costs and boost sales, you enter 2017 under the gun to deliver even more business growth from your Channel Partners. But simply adding more partners won’t do the trick. The challenge: Your buyers have changed, no longer responding to the same old channel rep pitch. It’s pretty clear. Sign-up here: [link]. Alinean business case Business Value Consulting Channel Partners Dave Stachura Pisello ROI Selling Value Selling


B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

In contrast, the spread for ebooks, webcasts and podcasts is less than 3x. Only 40% share webcasts. Content Demand Generation BtoB Magazine content marketing IDC inbound marketing lead generation SiriusDecisions webcast white paperSirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.) BY ND).

Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the point quickly and with a minimum of fuss. Normally I’m not a fan of yes/no questions (“Did you know …”) but here the question serves to sell the offer and highlight what the reader will learn in the Webcast. View the Webcast Now.”.

The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management

B2B Lead Generation Blog

Lead Generation ROI Measurement Thought Leadership Webcasts/Webinars Webinar ReplayHope Frank, Chief Marketing Officer of Webtrends, and her marketing team detail how their company is executing RPM and their outcomes so far. . This webinar is the latest in the B2B Lead Roundtable series. View and download slides here: View more presentations from the B2B Lead Roundtable.

Lead Generation: Phone calls turn first-time webinar into million-dollar leads

B2B Lead Generation Blog

Lead Generation Webcasts/Webinars lead generation teleprospecting webinarsTweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value. Leadership was reticent. The risk? Get prospects on the phone.

Get on the fast track to meet, exceed end-of-year goals

B2B Lead Generation Blog

Lead Generation Marketing Strategy Sales Leads Webcasts/WebinarsTweet The graph at right, published in MarketingSherpa’s 2011 Benchmark Report , provides a snapshot of what marketers care about most. And it’s very telling, especially now. As we approach the fourth quarter, I am acutely aware of why marketers believe generating better leads is a higher priority than generating more leads. In an economy that’s more precarious than ever, there’s simply no room to waste time, budget or resources. CDT, and 9 a.m.

#Webcast for #IBMConnections partners, users & brands w/ @ckburgess @mnburgess @ajay #IBM #socbiz

Blue Focus Marketing

On January 21 from 12:00 PM-1:00 PM (EST), Dynamic Signal will be holding a live webcast for IBM partners , brands using IBM Connections, and end users of IBM Connections to show how you can leverage our VoiceStorm employee marketing platform. This webcast is geared toward brands using or considering using IBM Connections, existing end users, and IBM channel partners.

Webinar: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation Blog

CST, noon EST. Lead Generation Lead Management Lead Nurturing Marketing Strategy Webcasts/WebinarsTweet I am especially looking forward to the next B2B Lead Roundtable webinar. You should be, too, if you’re eager to find out how you r peers are responding to today’s marketplace, and how this represents an unprecedented opportunity to drive the highest performance from your marketing efforts.

B2B Webinar Best Practices from VMware

Anything Goes Marketing

marketing metrics webinars / webcastsAs you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They achieved an ROI of 1324% in 2010 - not too bad! They were kind.

Increase Attendence for Webinars and Webcasts

Anything Goes Marketing

Chad Tags: B2B Webinars , webcasts , Outlook Calendar. Tags: email marketing B2B lead generation webinars / webcasts Here's two scenarios that you may have found yourself in: 1. Have you ever signed up for a webinar that your really wanted to go to but then when the day of the webinar came you said to yourself, "I don't have time for this ^&%#". How do you increase actual webinar attendance? It's easy if you have a good topic and a well thought out campaign. This tip will help to ensure that those that registered will actually show up. Hope this helps!

On-Demand WebCast: Optimizing Content Marketing to Facilitate The Buyer's Journey

The ROI Guy

Although research indicates a significant 26% of annual marketing budgets are allocated to content marketing, only 41% find that the efforts are effective. Why the crisis in confidence and how can you insure that your content marketing investments are effective? This webinar, looks for answers to the crisis, discussing the latest research and uncovering the prove strategy and tactics for optimizing content return on investment. How are the top-performers different, and what best practices are they using to drive better content marketing effectiveness?

[On Demand Webcast] 5 Tips for Converting MQLs to Revenue


Listen to this on demand webcast available now. Listen to this webcast, 5 Tips for Converting MQLs to Revenue, and you will learn how DataSift: Increased their MQL conversion rates by 50%. Listen to our on demand webcast Today Are you ready for account based selling? Find out how account based lead management increases MQL conversion rates. LISTEN NOW!


B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

B2B Lead Generation Blog

« Seth Godins speech on Marketing at Google | Main | Lead generation and the number » Webcast: 8 Critical Success Factors for B2B Lead Generation Join me for a complimentary webcast on Thursday, March 16th at 2pm EST. Im speaking on the "8 Critical Success Factors for B2B Lead Generation Success" along with Mark Organ, CEO of Eloqua.

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY. This webinar was sponsored by Citrix GoToWebinar. We discussed how to make your storytelling more viral by connecting with emotion.

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New Report on Webcasting Trends


ON24 , a producer of webcasting and rich media marketing campaigns for B2B companies, recently released its annual ON24 Insider on Publishing: Key Webcasting Findings for the Publishing Industry report for 2006. The report details trends in the use of webcasting and podcasting (audio webcasting) by B2B marketers, participation, interactivity and other metrics.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

Tags: lead nurturing email marketing B2B marketing automation B2C e-marketing webinars / webcasts lead qualification

How to Manage Successful Webinars, Part 3: A Post-Event Checklist

Modern B2B Marketing

Some webcast platforms allow you to build a feedback survey directly into the webinar experience. B2B Marketing checklist event follow up webcasts webinarsby Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Now what? Activate follow-up email campaign. Follow up with prize winner. Follow up with top tweeters.

How Content Strategy is Transforming an Entire Marketing and Sales Organization

B2B Lead Blog

Share and Enjoy: Content Marketing Lead Generation Lead Nurturing Lead Scoring Marketing Strategy Sales Leads Thought Leadership Webcasts/Webinars Webinar ReplayTweet Watch our latest B2B Lead Roundtable webinar for a powerful case study on how to execute content marketing strategy in the real world and discover how it can build powerful alignment between sales and marketing.

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation Blog

But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Thomas’ webcasts are more awareness focused, delivering new thought leadership or best practices, and are strong demand generators. a social software company.

Another New Report on Webcasting Benchmarks


The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. The new report offers insights and metrics to assist B2B marketers in planning and measuring the success of their own webcasting programs. Among the findings in this study: The average cost per webinar or webcast registrant is $35.

Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th

Sales Lead Insights

If your answer is yes, I recommend that you sign up for this live, one-hour webcast on January 27, 2010 at 2:00 pm EST. Lead Gen in 2010: Learn What is Working Best Right Now is an information-packed, one-hour webcast which will highlight: The latest trends in B2B lead generation, and how you can leverage them; Which lead generation strategies and tactics are working best, and which no longer work for enterprise companies like yours; The pros and cons of various marketing media, and which will help you get better lead generation results.

Getting your [potential] customers to click play… tips for video marketing success.

NetLine B2B Marketing

Content Distribution Content Marketing Lead Generation Video Webcasts Normal. false. false. false. EN-US. X-NONE. X-NONE. DefSemiHidden="true" DefQFormat="false" DefPriority="99". LatentStyleCount="267">. UnhideWhenUsed="false" QFormat="true" Name="Normal"/>. UnhideWhenUsed="false" QFormat="true" Name="heading 1"/>. UnhideWhenUsed="false" QFormat="true" Name="Title"/>. UnhideWhenUsed="false" QFormat="true" Name="Subtitle"/>. UnhideWhenUsed="false" QFormat="true" Name="Strong"/>. UnhideWhenUsed="false" QFormat="true" Name="Emphasis"/>. UnhideWhenUsed="false" Name="Table Grid"/>.

Digital Events Graduates to Next Level

PR Meets Marketing

While webinars and webcasts are an integral part At the end of February, the Virtual Edge Institute (VEI) announced a new certification program for digital event strategists (Disclosure: I do some consulting for VEI).

New on WMC: Marketing Webcasts and Videos


WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. It's a one-stop page for marketing-focused intelligence from market leaders. Looking for engaging content from leading sales and marketing experts?

Webinar Replay: Teleprospecting that Drives Sales-Ready Leads

B2B Lead Blog

Share and Enjoy: B2B Telemarketing Cold Calling Email Marketing Human Touch Inside Sales Lead Generation Lead Nurturing Lead Qualification Webcasts/Webinars Webinar ReplayTweet New technology to connect with customers is emerging every day. Quality data is critical. Good data significantly lowers your cost per lead. If you missed the presentation, you can watch the replay below.

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Four Reasons Why Funnels Are a Marketer’s Best Friend

B2B Lead Blog

Share and Enjoy: Marketing Strategy ROI Measurement Uncategorized Webcasts/WebinarsTweet Funnels are like the central nervous system of the best sales organizations. Few marketing departments depend on funnels to run their business the way sales leaders do. Yes, messaging, segmentation, branding, and numerous other considerations are extremely important. But no tool can impact financial performance for marketing as much as a funnel. It’s a topic I’ll be speaking about this coming Wednesday, May 25, at an American Marketing Association webinar. Simplifying complexity. Forecasting results.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Events — Invite your audience to trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Webcasts and podcasts — Send a link in emails. Touch 10 — Invitation to webcast via email with follow-up call. Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like.

Porno as a B2B Marketing Tactic?

Marketing Craftmanship

Apparently there are better ways other than Twitter to leverage digital media to reach business executives; including webcasts, podcasts, blogs and…yes, games…which is likely to be of some concern to company shareholders and laid-off employees, as it appears that nearly 40% of these senior executives spend some part of their day playing games at work.

Cisco Video: Uncovering Trends and Best Practices in Lead Generation

B2B Lead Blog

Share and Enjoy: B2B Telemarketing Human Touch Inside Sales Lead Generation Lead Nurturing Lead Qualification Lead Scoring Social Media Thought Leadership Webcasts/Webinars Webinar Replay WeblogsTweet This week I was in San Francisco doing a live, streamed presentation, Uncovering Trends and Best Practices in Lead Generation , for Cisco. It’s part of their on-going Partner Velocity Program which provides in-person events, in-depth resources, and online marketing tutorials to their value-added resellers worldwide. I cover: The latest trends in lead generation. I’d love to hear from you.

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B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation Blog

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts. Where do webinars/webcasts fit into lead generation?


Making the Most of Your Webinars

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “, has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation.

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The Demise of the White Paper is Greatly Exaggerated

The Point

Look, I’m all for creating a mix of content – ebooks, video, Webcasts, infographics, ebooks, case studies, etc. – If you can say anything about marketers, it’s that we love obituaries. Yes, we love to declare things dead. Inbound Marketing? The MQL? Lead Funnels? Why all the premature death notices? Amongst those strategies, according to Dun: 1. Better Persona Mapping. No argument there.

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