Martech

SEPTEMBER 21, 2021

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. That was when AOL was still dial-up, you had to code AOL HTML and normal HTML separately, and the open rate was the intent signal we longed for and didn’t get with plain-text email.

Open Rate 132

Open Rate Email Marketing Planning Click Rate 132

Leadspace

AUGUST 10, 2021

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. This results in a healthier database, with duplicates removed and incorrect information eliminated. Data from one system can inform sales and marketing actions in another. M&A on the rise. economy rebounds from COVID-19.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Leadspace

AUGUST 10, 2021

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. This results in a healthier database, with duplicates removed and incorrect information eliminated. Data from one system can inform sales and marketing actions in another. 2021: M&A on the Rise.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62