Martech

MARCH 14, 2024

Auto LQA uses AI to automatically assess the quality of localized content, while AI Actions helps users improve translations within the Phrase editor. GetResponse’s AI Email Writing Assistant is an AI-powered text generator added to their email editor, enabling users to create and optimize email content quickly without switching tools.

Marketing AI 115

Marketing AI Enterprise Management eCommerce User-Generated Content 115

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Contently

AUGUST 19, 2020

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Online advocates can also offer feedback on everything from products and services to marketing messaging.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. 54% of customers say they’d like to see more video content from brands – more than any other type of content. That’s why employee content marketing is so important. What is Employee Content Marketing?

Content Marketing 274

Content Marketing Planning Webinar Metrics Content 274

Marketing Insider Group

OCTOBER 21, 2019

But how much thought have you put into your content strategy for event marketing? I would argue that getting your content strategy right is the key to your overall success. After all, your other marketing activities depend on great content. Look to existing content and aim to improve on it. Examine Existing Content.

Event Marketing 194

Event Marketing Marketing & Strategy Marketing Strategy Planning 194

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

ConvertKit

NOVEMBER 23, 2020

Jump ahead< Profitable online courses for 2021. Time to build your online course. Here’s the thing: you can start and sell a profitable online course in just about any niche. And to top it off, I’ve also included concrete steps you can take to find profitable online course ideas (in your niche). Let’s jump in!

Course 115

Course Marketing Analytics Tools Customer Surveys FAQ 115

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. While in-person events literally disappeared over night, virtual and online events have stepped up in a big way.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

NOVEMBER 21, 2022

Event planners can reduce this impact by planning more localized events, and even ditching physical events entirely in favor of online events. Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. Need Help with Content Marketing for Your Events?

Trends 278

Trends Marketing AI Co-Registration Conference 278

Tomorrow People

SEPTEMBER 22, 2022

TicketCo’s online presence is also set to be overhauled, with a brand new website to reflect the new brand and product positioning. An ongoing programme of content will drive awareness and new leads for the company. We’re excited to bring that story to life and take it to the market with a strong brand and content strategy.”

Work Management 156

Work Management Paid Search Agency Marketing Management Marketing Strategy 156

Stevens & Tate

DECEMBER 4, 2023

While online platforms offer incredible reach and targeting options, there’s something uniquely effective about tangible, real-world interactions. Host Workshops or Classes: Share your expertise by hosting workshops, classes, or seminars related to your industry.

Advertising Agencies 90

Advertising Agencies Guerilla Marketing Merchandising Branding 90

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. What do they care about?

Personalization 114

Personalization Branding Brand Identity Content Marketing 114

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaigns 89

Campaigns Work Management Content Transparency 89

Outbrain

SEPTEMBER 17, 2020

This time, it’s a key workshop that you won’t want to miss, focusing on the most important advertising period in the calendar for brands and retailers: Cyber Weekend. But there is a silver lining for businesses: this year has seen a surge in online shopping and sales. Welcome to another recap from #Outbrainwebinars.

Ads 29

Ads Webinar Metrics eCommerce Press 29

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. I’m calling it “Decoding generative AI: A marketer’s Guide to textual and visual AI content.” For video content creation, Runway.ml What is genAI exactly?

Marketing AI 129

Marketing AI Generation Work Management Marketing Management 129

Vision Edge Marketing

APRIL 27, 2021

The Marketing (this includes website, content, promotion, etc.), The number of tasks to build out an online store are many, from product sourcing to product descriptions to payment gateways to fraud detection and more. Check out our affordable Engagement and Experience Touch Points workshop. Build Skills With Workshops.

Touchpoints 229

Touchpoints Word of Mouth Work Management Customer Satisfaction 229

Marketing Insider Group

MAY 31, 2023

During this stage, it’s important to create content that educates and informs your audience, like blog posts. This is when you should start creating content , like whitepapers or webinars, that positions your products or services as a viable solution. Consideration. Ready to take your customer experience to the next level?

Enterprise Management 257

Enterprise Management B2B Marketing Tools Marketing Management 257

Biznology

JUNE 22, 2018

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. When I counsel clients on content marketing, I don’t take an idea-led, “come up with some catchy headlines” sort of approach.

Analytics 152

Analytics Top of Funnel Content Marketing Differentiation 152

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing takes the best aspects of both real-life and online purchases to improve the experience as a whole. . Check out the Content Builder Services now!

Examples 357

Examples Planning Work Management B2B Thought Leadership 357

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. In most cases, a solid and documented content strategy was not even requested nor was it ever put in place.

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. AI-powered solutions can optimize key aspects of content outsourcing. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Martech

JULY 29, 2021

If you’re eager to leverage marketing technology to create data-driven customer experiences , build high-performing teams , and streamline marketing operations , join us online, September 14-15, at MarTech … for FREE. We’re pleased to stream the premium MarTech content you know and love directly to your computer. Deep-dive workshops.

Peer-to-peer 107

Peer-to-peer Training Conference Amazon 107

Martech

JULY 27, 2021

“How can my content strategy generate quality traffic?”. Get the answers to these and more essential conversion optimization questions at SMX Convert , online August 17. Create content that will engage both search engines and your prospects. … Bundle your All Access pass with an immersive two-day workshop for just $209.

Bundling 101

Bundling Landing Pages PPC Privacy 101

ConvertKit

DECEMBER 15, 2021

Having an audience gives you the reassurance that your work is impactful, the confidence to explore different content channels, and the opportunity to develop your passion into a business. Workshops, product demos, and live Q&As. Here are the workshops participants got access to only through participating in our challenge.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Where: Las Vegas and Online.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Top Rank Marketing

AUGUST 28, 2023

The 2023 B2B Forum will take place in Boston October 4-6, and also has online participation options. Content experiences and marketing experiences. Pam: I’m doing a workshop and I’m also doing a session. The workshop is about how to create a solid go-to-market plan. I’m making it fun, trust me.

B2B Marketing 96

B2B Marketing B2B Planning Marketing Analytics Tools 96

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Sounds simple – right? But how can you do this? The answer?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Biznology

FEBRUARY 17, 2021

Online retailers are using augmented reality combined with AI to create virtual showrooms with 360-degree views to provide buyers enhanced shopping experiences for everything from cars to clothes, to furniture. Want to improve your online customer support? AI is applicable to almost every business function. The future is now.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Optinmonster

MAY 2, 2022

” There are many different ways to earn money online. There are two main ways that bloggers make money: from the content itself and from the audience you build around the content. There are two main ways that bloggers make money: from the content itself and from the audience you build around the content.

Paid Content 94

Paid Content Adsense Merchandising Conference 94

Marketing Insider Group

MAY 5, 2021

Good preparation and having a backup plan (or two) are essential steps to successfully running an online event. Creating compelling experiences for your online audience and setting clear expectations upfront are both crucial. At their foundation, they’re live or pre-recorded presentations delivered to participants online.

Planning 283

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 283

Martech

FEBRUARY 24, 2022

From the CMO to the marketing manager to the content creator, the first step is to know the difference between AR, VR, XR (extended reality), and the communications capabilities provided by each flavor of this new immersive media. Online training options for marketers. Time Required: 6 hours split into two live sessions over two days.

Planning 131

Planning Advertising Agencies Paid Search Agency Mobile Advertising 131

SocialPilot

JANUARY 31, 2024

Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. These personalities have a great online presence, and their audience strongly trusts them. HubSpot wants to gain more reach in the online and offline sales and marketing industry.

Case Study 88

Case Study Case Studies Work Management Studies 88

Hubspot

AUGUST 30, 2018

UCLA scientists found that sixth graders who went five days without using a smartphone or digital screen were better at reading human emotions than those who stayed online. However, most business interactions exist primarily online. Whatever your goal, it should tie into your brand and your online marketing objectives.

Communities 73

Communities Online Marketing Ad Building Advertising Agencies 73

Zoominfo

JANUARY 15, 2021

Make Content King. Content is an essential pillar of any lead generation strategy. Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Your content should present your brand as a thought leader.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

ClearVoice

DECEMBER 21, 2020

No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind. Click To Tweet.

Work Management 80

Work Management Marketing Management Design Service 80

Marketing Insider Group

FEBRUARY 5, 2024

There are plenty of online resources, including Google’s own tutorials , that can be your compass in this new territory. Invest time in GA4-specific: Tutorials Courses Webinars Workshops Encourage your team to do the same. Yes, it’s like a maze, but every maze has a map. Video Source: Google Analytics 2.

Marketing Analytics Tools 252

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 252