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How to create an amazing social media marketing workshop

grow - Practical Marketing Solutions

I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. Many people are participating in this social media marketing workshop because they are expected to go back to their workplace and report on what they learned. What a mistake. Right?

Join @CKBurgess and @MNBurgess for @Conferenceboard Communication & Social Media Workshops #SocBiz #HR @SocialEmployee

Blue Focus Marketing

Join us next week in New York for a series of workshops hosted by the Conference Board (@ Conferenceboard ) as we explore these questions and more—defining what it means to be a social employee and what steps business leaders need to be taking to pilot their organizations into the future of social business. Here are the details: Friday, M arch 27, 2015. 1–2 p.m. Friday, March 27, 2015.

[NEW AMA WORKSHOP] Content Marketing: A 7-Step Blueprint to Content Marketing Success

Blue Focus Marketing

Join me at the Summit Executive Centre in Chicago on April 6 & 7 for my exciting new workshop for the American Marketing Association (AMA): “Content Marketing: A 7-Step Blueprint to Content Marketing Success.” Branding Content Marketing Marketing The Social Employee Workshops & Training

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What Happened at the End of the Workshop?

Your Sales Management Guru

What Happened at the End of the Sales Leadership Training Workshop? It was an interesting out come at the end of the two day Sales Management Training Workshop last week… We discussed the Role of Sales Management, what Strategies face sales managers and focused on the Execution of sales management tactics. Recruiting and hiring sales teams. Leading and managing your sales team.

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Want to Come to the Marketing Fit Workshop? Here’s How to Convince Your Boss

SnapApp

A hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. The workshop will be at The Loft in Washington, D.C. In addition to the morning talks on successful marketing in 2017, you’ll break into smaller groups and start the hands-on aspect of the workshop. . . More information on the workshop below! Content loading

Why Workshops Work: The Secret to Selling Long-Lasting Retainers

Hubspot

By giving a client workshop -- either pre- or post-sale -- agencies can guide clients through the mental and cultural transformation that needs to take place for inbound to be successful. The workshop is the perfect catalyst to get everybody on the same page,” Sheridan said. By running a workshop, agencies can become the educators and therefore, the agents of trust. Great!

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Master Manufacturing Marketing at the MAGNET-Fathom Workshop

Fathom

On July 16 th , these two local manufacturing juggernauts are combining powers—to your benefit—in a digital marketing workshop focused on manufacturing marketing. The workshop is titled “ How Modern Manufacturers are Leveraging Digital Marketing to Grow Their Businesses ” and is aimed at getting manufacturers up to speed on digital marketing trends.

Learn to Create Contagious Employee Stories [AMA Workshop] #ContentMarketing #Content

Blue Focus Marketing

Content marketing has become an invaluable branding tool. Brands of all sizes use it, from global giants to mom-and-pop retailers and everything in between. The beauty of social media in general, and content marketing in particular, is that it’s a wide-open world full of marketing possibilities. Take Denny’s, who have made an art form out […].

Announcing the Blue Focus Marketing Social Employee Workshop @SocialEmployee

Blue Focus Marketing

I am pleased to announce the launch of Blue Focus Marketing’s latest venture, The Social Employee Workshop. This dynamic workshop expands on the ideas and arguments put forth in our recent McGraw-Hill book, The Social Employee (currently an Amazon best seller in several categories!). Topics covered in the Social Employee Workshop include: The Rise of the Social Employee.

How to Blog Workshop February 20, 2015 in Los Angeles

B2B Marketing Traction

In this workshop, you will learn how to blog, what makes a successful blog, and how to get results from your blog. On Friday, February 20, 2015, New Incite is offering its new How to Blog for Business Results workshop in Los Angeles. The Blog for Business Results workshop is designed for business owners and professionals who want to add blogging to their marketing mix. Tom N.,

How to Create Contagious Employee-Driven #ContentMarketing [AMA Workshop] #Chicago Nov. 3-4 #Content

Blue Focus Marketing

Join us in Chicago for our NEW American Marketing Association (AMA) two-day, employee-driven content marketing workshop. Learn “how” to create a new authentic, employee marketing channel for 2017 that increases engagement and reduces marketing spend. Are you ready to turbocharge your marketing in 2017 with social employee-driven content marketing strategies?

Attend a Free Social Selling Workshop #S20C

Sales Intelligence View

With a successful launch and great response to the Social Selling University, we are hosting a Social Selling Workshop to help educate and enable sales professionals to the impact that can be made by incorporating the use of social media to the sales process. InsideView is a sponsor of the Sales 2.0 Conference and it [.]. Conferences Sales 2.0 Social Selling B2B b2b sales customer 2.0 insideview linkedin marketing Sales Sales Data Social CRM social intelligence social selling

REGISTER NOW Join #TED Speaker & Author, @mnburgess, for AMA #ContentMarketing Workshop

Blue Focus Marketing

I am proud to announce that, on December 4-5, I will be delivering an AMA Content Marketing Workshop at the Summit Executive Centre in Chicago. And it is for this reason that I have advocated so strongly for brands to develop and deploy an effective content marketing strategy , having delivered this workshop several times to dozens of past attendees who recognized the need to pick up their game. In 2014, Content marketing is a marketer’s number one priority. Discover how your brand can benefit from content marketing. Place: Summit Executive Centre, Chicago, IL 60601.

The insider’s guide to social media consulting success

grow - Practical Marketing Solutions

Perhaps the first step toward social media success is not starting a blog or Facebook page, but hosting a series of social media workshops to get everybody on the same page. Marketing best practices Organizational Development social media consulting social media strategy social media workshopsI do no such thing. In fact, I put together no plan at all. And neither do they. Nimble?

6 Factors that turn social media strategy into RESULTS

grow - Practical Marketing Solutions

I was recently brought in to do a social media strategy workshop with a big health care company. Organizational Development Social Media Strategy marketing strategy social media and organizational change social media strategy social media workshops social strategyUnfortunately, I too often see deeply-embedded cultural baggage weighing down a company’s full potential to succeed.

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How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop

Modern B2B Marketing

It is best to do this before implementation if possible, but never too late to do a Discovery Workshop! Schedule a kick-off day which will include your Discover Workshop. Lesson 1: Discover Business Process Workshop Q&A Template. Implementing a marketing automation solution is just the beginning to achieving marketing greatness. This is Lesson 1: Discover. Tradeshows?

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Lead Management: 4 principles to follow

B2B Lead Generation Blog

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book. Lead Management complex sale lead gen summit workshop lead generation lead to sale

Best 2017 Business Strategies To Create Brand Star Social Employees

Blue Focus Marketing

Branding Employee Branding Lynda.com Marketing Social Business Social Learning The Social Employee Uncategorized Workshops & TrainingHere in the final months of 2016, now is as good a time as any to take stock of your branding efforts—where you’ve been, where you are now, and, perhaps most importantly, where you’re going in 2017.

Social Leaders Lift Their Brands

Blue Focus Marketing

Branding Employee Branding Social Executive The Social Employee Uncategorized Workshops & TrainingTransparent Social Executives Build Brand Value and Empower Social Employees Should executives engage publicly on social media? This question has been hotly debated over the years.

REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop

Blue Focus Marketing

11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. And it is for this reason that I have advocated so strongly for brands to develop and deploy an effective content marketing strategy , having delivered this workshop several times to dozens of past attendees who recognized the need to pick up their game. When: Sept.

Why your social media plan needs gurus and storytellers

grow - Practical Marketing Solutions

blogging Blogging best practices branding marketing strategy social media and organizational change social media strategy social media workshops social strategyBy Srinivas Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? ” . I’m a storyteller, not a strategist. Marry the two.

How to Succeed with Marketing Automation, Lesson 2: Role Assignment Workshop

Modern B2B Marketing

If you haven’t seen the first post, How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop , be sure to give it a read. In it, I discussed how to conduct a Discovery Workshop, a full day session or series of questions that help you flesh out your business requirements. The Define Phase. However, make sure you do not stop your Discovery throughout this phase.

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How to establish your company’s Social Media Lead Team

grow - Practical Marketing Solutions

In my experience, even a two-hour social media workshop can have a powerful impact on the tone of the organization. Leadership Social Media Policy Social Media Strategy content marketing social media and company culture social media lead team social media leadership social media workshop For many companies this is a dramatic and difficult change. 2) Bring in an outside expert.

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#ContentMarketing Workshop at Leading #College to Drive Enrollment Taught by @MNBurgess #University

Blue Focus Marketing

This question was very much on my mind when I conducted a content marketing workshop for marketing and PR professionals at Columbia College in Columbia, Missouri. The workshop, which was a delightful blend of in-person and live-streaming attendees, was designed with a variety of goals in mind: Provide an introduction to content marketing. Is your content valuable?

The Five Pillars to Business Value / ROI Selling Success

The ROI Guy

It is for this reason that we have implemented formal Customer Success Workshops, led by Dave Stachura , the latest addition to the Alinean team. Alinean Business Value Consulting customer success workshops Dave Stachura measure ROI ROI deal desk ROI guarantee roi sales tool ROI tools Tom PiselloThey should. And the support shouldn’t stop there.

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Best Way to Max Customer Experience is INVEST in Employees (@tom_peters)

Blue Focus Marketing

Branding Employee Branding Marketing The Social Employee Tom Peters Workshops & TrainingEvery brand strives for authenticity. But how do you measure your success? And more importantly, why is professional development valuable to create employee advocacy? You’ve got to hand it to Tom Peters: He certainly has a way with words.

Stop press! The secrets to successful content sign-off

Connecting Element

Blog brand content guide content guidelines content strategy content workshops copywriting managing stakeholdersGetting copy signed off has always been challenging. But with digital content rising up the agenda, it’s time we asked: how do we prevent valuable work being killed by committee? The post Stop press! The secrets to successful content sign-off appeared first on Connecting Element.

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How to kick start a social employee advocacy program

Blue Focus Marketing

Branding Social Business Social Media Marketing The Social Employee Workshops & TrainingWondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? Since then, the evidence […].

Make Your Content Marketing Stand Out in 2017

Blue Focus Marketing

Content Marketing Uncategorized Workshops & TrainingIn a sea of free e-books, infographics and blog posts, how are you keeping your content marketing afloat? There’s a reason so many organizations are turning to content marketing. It’s a new currency that drives brand engagement in a world of empowered consumers.

Hubspot Marketing Metric Workshop Series – Steps for Benchmarking Leads & Increasing Volume of Qualified Leads

ANNUITAS

Click here to Register and see the entire line up for the Marketing Metric Workshop Series. Tuesday, August 9th, 1pm ET. Presenter: Carlos Hidalgo, The Annuitas Group. The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility and impact of their campaigns. Upcoming Events & Webinars

Content Marketing: The Thirst for the How

Blue Focus Marketing

Branding Content Marketing Employee Branding Lynda.com Social Media Marketing The Social Employee Workshops & TrainingHow can social marketers learn to stop dreaming and start doing?

Join the i?marketing Roadshow! Next Stop, Atlanta May 28

Marketing Action

i♥marketing is a complementary half-day marketing workshop, but it’s much more than that. We’re very excited about the upcoming event in Atlanta , where the workshop will be held at the W Atlanta Midtown. Corporate Events event love marketing roadshow Seattle workshopThe i♥marketing roadshow is in full swing, and you’re invited to join the fun! From 12:30 p.m.

How Do You Move from the Why to the How to Create Employee Advocates? #marketing #business

Blue Focus Marketing

Download ~> Free Chapter 3 – “Brands Under Pressure” Communication Employee Branding Social Business Social Learning The Social Employee Workshops & TrainingThe course will cover a lot of ground, from the value of branding from the inside out to setting up a social employee ( @socialemployee ) pilot program. Once your employees are on board, what comes next?

Join the i?marketing Roadshow! Next Stop, June 3 in Los Angeles

Marketing Action

i♥marketing is a complimentary marketing workshop that’s been taking the country by storm. We’re very excited about the upcoming event in Los Angeles , where the workshop will be held at the W Los Angeles – West Beverly Hills. Corporate Events event LA Los Angeles love marketing roadshow workshopDo you ♥ marketing? Do you ♥ LA? July 9: Boston, Massachusetts.

How #NonProfits Become the Worlds Greatest Marketers by @SimonMainwaring #WeFirst

Blue Focus Marketing

Branding Communication Marketing Social Media Community Social Media Marketing Strategy Workshops & TrainingIn 2010, Melinda Gates said something truly profound at TEDxChange. Citing Coca-Cola as a powerful example of effective marketing, she said that non-profits must stop acting like missionaries and become more effective marketers. This is important for several reasons.

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Your Employee is the Voice of your BRAND #Business #Marketing #Branding

Blue Focus Marketing

Download ~> Free Chapter 3 – “Brands Under Pressure” Branding Lynda.com Marketing Social Business The Social Employee Workshops & TrainingOur first video in support of our Amazon best-selling book, The Social Employee, affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand.

How Social Executive Buy-In Builds a @SocialEmployee Culture #CMO #SocBiz #CIO

Blue Focus Marketing

More and more internet/social media-focused workshops and courses are popping up, designed not just to introduce the C-suite to different platforms, but to teach them the rhetoric or each platform, as well as the vocabulary necessary to be considered “web literate.”. Blue Focus Marketing’s social executive workshops and trainings include: Industry-leading best practices.