Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. “How At Insider Marketing Group, we believe in the power of employee-shared content.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

Marketing Insider Group

NOVEMBER 21, 2022

Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. If networking is your only pull to have someone attend live rather than online, think harder.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing.

Marketing AI 89

Marketing AI Work Management Marketing Management Vendors 89

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

B2B Marketing Exchange

NOVEMBER 8, 2023

We’re currently building out the agenda for the 202 4 B2B Marketing Exchange , and we are packing it to the brim with three full days of sessions, workshops and networking opportunities for bold B2B marketers looking to innovate, adapt , and diversify their marketing mix.

CMO 52

CMO Case Study Case Studies Network Marketing 52

Tomorrow People

SEPTEMBER 22, 2022

Pioneering ticketing platform TicketCo is working with Tomorrow People agency on a major rebrand and go-to-market strategy aimed at driving further expansion. The company’s growing network of UK customers includes major sports clubs like Birmingham City FC, and entertainment venues including the Junkyard Golf Club chain.

Work Management 156

Work Management Paid Search Agency Marketing Management Marketing Strategy 156

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience. Consideration.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Join us today at 12pm PT/3pm ET in Demand Gen Report’s Campaign Optimization Series for “ Best-Selling Content: Storytelling Frameworks That Crush Engagement KPIs with Key Accounts. ” Crush Engagement KPIs. Next-Level ABM.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

B2B Marketing Exchange

JANUARY 24, 2024

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). It’s also not a secret that B2B marketing has changed dramatically in the last few years in response to rapidly evolving business buyer behavior.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaigns 91

Campaigns Work Management Content Transparency 91

SnapApp

JANUARY 10, 2017

You can now register for Marketing Fit! A hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. The workshop will be at The Loft in Washington, D.C. Why Marketing Fit? Come Away With Three Personalized Marketing Assets. Content loading.

Planning 48

Planning Top of Funnel Network Marketing Marketing Funnels 48

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Contently

SEPTEMBER 18, 2017

As of today, 40,427 people have the title of content strategist on LinkedIn. And according to recent research from The Creative Group , content strategists currently hold one of the top-paying jobs in the tech and creative fields. Another 1,389 open roles await the right candidate. now want to be become strategists. 11:15 a.m.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” It’s how customers experience your brand across a fragmented digital landscape.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Content4Demand

JANUARY 26, 2022

Marketers eager to rejoin the world in person won’t want to miss the first B2B Marketing Exchan ge taking place in Scottsdale since 2020. Step back into civilization at parties and networking events; meet wonderful new people to build connections and share marketing insights. Hands-On Workshops & Special Sessions.

Account Based Marketing 83

Account Based Marketing ABM B2B Sales Storytelling 83

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Host: Rising Media.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Sounds simple – right? But how can you do this?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

B2B Marketing Exchange

JANUARY 31, 2024

The schedule for the 202 4 B2B Marketing Exchange is nearly complete, and our seats are filling up fast! B2BMX offers valuable content for every member of your revenue team. Our top sessions have limited capacity, so be sure to secure your tickets today to maximize your schedule. Keep reading to find out what we have in store!

B2B 52

B2B Account Based Marketing ABM Sales Cycle 52

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. Reason #2 Network with the best in the field.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

EveryoneSocial

APRIL 14, 2020

There is no doubt that content creation plays a major role for your organization. Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Content is everywhere and impacting everything. Of course not!

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Marketing Insider Group

NOVEMBER 12, 2019

AR can be used for interactive product demonstrations, to help attendees learn more about each other and network, to create interactive venue maps, provide entertainment and opportunities for engagement, and more. Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Contently

MARCH 31, 2017

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. But you have to own that in your content.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Martech

JULY 12, 2021

As users continue to shift from brick-and-mortar to the digital world, search marketers have an unprecedented amount opportunities to reach new customers in personalized, engaging ways , deliver remarkable digital experiences, and drive more conversions. Here are 10 more reasons for you to attend: You’ll unlock unbiased, trustworthy content.

Peer-to-peer 101

Peer-to-peer Bundling PPC Landing Pages 101

Biznology

MAY 4, 2020

No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. May 27-28, Chicago, B2B Marketing Ignite USA 2020. THE Asian event for B2B marketers.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events. Looking to maximize your attendance at any of this year’s events?

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

ClearVoice

AUGUST 14, 2023

The good news is that there’s a way to make your company more attractive and desirable to top talents — through content marketing. So how does content marketing help attract software talent? Content marketing can strengthen your brand image and establish your company as an industry leader.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Heinz Marketing

OCTOBER 28, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Content is changing as the world enters a new era.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Amidst this sea of information, the headline guides readers to the content that matters most. Are you looking for headline examples?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

ClearVoice

DECEMBER 21, 2020

No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind. Click To Tweet.

Work Management 80

Work Management Marketing Management Design Service 80

Martech

FEBRUARY 24, 2022

Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Planning 128

Planning Advertising Agencies Paid Search Agency Mobile Advertising 128

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

Social Media 100

Social Media Communities Wiki Work Management 100