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Online Marketing Automation

Salesfusion

The post Online Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Sales CRM

How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). If Online Publicity. Here are 5 tactics for you to consider: Social Media Engagement.

Online Marketing: the Musical!

Tomorrow People

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. The theatre can teach us a thing or two about delivering a great marketing performance online.

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. B2B marketers should apply filters based on their unique marketing efforts.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event  where each member of our team shared some of their favorite online marketing tools. Content Marketing Tools. General Online Marketing Tools.

Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing.

3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives

KoMarketing Associates

One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. For business professionals outside of the marketing field, it can be difficult to understand how goals defined in new marketing or advertising tactics provide broader business impact. Pageviews.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. Campaigns and content that works for one market often doesn’t resonate with another. 

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings. Clients are much more likely to choose a business based on a referral, whether it’s from someone they know or a handful of online reviews they’ve read.

Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

Online marketing is growing in popularity – and importance. As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. Defining Online Marketing. Figure 1.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Content Marketing. App Notifications.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Stacy Thompson (Senior Content Marketing Writer).

4 Ways to Improve Your Online Marketing Funnel

It's All About Revenue

He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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What Online Marketers Know About You

Digital B2B Marketing

According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. How will marketers do this? Information marketers can use to determine what you are interested in. But have you looked recently at the data online advertisers have about you? Data, of course. Crafts, say what?

Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. At Tomorrow People, we live and breathe online marketing - we pride ourselves on being early adopters, naively assuming everyone is the same. Here are some of the worst offenders.

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. Baidu Keywords Tool: If you are unfamiliar with the search behavior of Chinese online consumers, the Baidu keywords tool is the best place to start exploration. Baidu Keyword Tool result with keyword “????(Coaxial

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Online Marketers are Creepy

Digital B2B Marketing

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. The Downside of Retargeting How do you feel about prospects describing your marketing as creepy, annoying or obnoxious? Both are marketers. As a marketer, you may think you are providing value.

Online Marketers are Creepy

Digital B2B Marketing

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. The Downside of Retargeting How do you feel about prospects describing your marketing as creepy, annoying or obnoxious? Both are marketers. As a marketer, you may think you are providing value.

Online Marketing: the Musical!

Tomorrow People

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. The theatre can teach us a thing or two about delivering a great marketing performance online.

Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations. B2B Online Marketing Blog Marketing Measurement

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. ” So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy! Evernote. Toggl.

Making Links a Priority within Online Marketing

Biznology

If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links have always signaled authority and trust online (long before Google even existed), serving as endorsements from one website to another. Content Marketing.

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Why B2B Online Marketing Doesn't Work

Marketri

This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. Many businesses are now completely sold on the benefits of online marketing. They invest a great deal in search engine optimisation, content marketing and social media marketing and yet they don't get a reasonable return on their investment.

How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

However, these services aren''t often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery.

INFOGRAPHIC: Online Marketing Content

Client Bridge

From Content Crossroads, here's an infographic that looks at the past, present and future of content marketing, in terms of form, channels and strategies. View Original Article

How to Promote an Event Using Online Marketing [Infographic]

Hubspot

Don't worry: There's plenty you can do online to help get people to notice, care about, and register for your next event. Email marketing, mobile marketing, search engine optimization, and social media all have important roles to play in marketing your event online. Event Marketing Dailyand so on and so forth. The other critical part?

4 Things ABC’s Scandal Can Teach You About B2B Online Marketing

EMagine B2B Blog

Instead of avoiding political fray as Pope & Associates advises, strive to avoid falling prey to quick fixes for your struggling online marketing campaigns. This includes considering any black-hat or shady SEO practices, paying for low-value keywords just to hurt a competitor, or launching deceptive marketing messages (i.e. finest problem-fixers. Stay above the fray.

5 Tips to Get Your Online Marketing Ready for Swimsuit Season

Biznology

Just like no swim suit works for everyone, not every marketing activity you’re trying today works for your business. By the same token, you can spice up your marketing by building on your core and trying some new things. While you don’t necessarily need to spend a lot on marketing, don’t skimp on the areas that help you be most effective. What do I mean? Well,

How to Create Genuine Experiences in Your Online Marketing Campaigns

KoMarketing Associates

Users online are smart. Yet, businesses continuously “dumb down” their marketing and advertising for users in hopes of reaching the highest number of people. Below are some steps for creating experiences as part of your marketing campaigns, no matter your target industry. B2B Online Marketing Blog Brand Management Content Marketing branding content marketing marketing

4 Metrics to Track ROI in B2B Online Marketing

Hinge Marketing

As the end of the year approaches, many professional services firms will ask “what is the return on investment for my marketing expenditures?” ” However, the ROI for traditional marketing investments is notoriously difficult to measure. Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. Increased sales.

Top 4 Online Marketing Trends for 2016

Hinge Marketing

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Whether we’re talking about content development, social media or email marketing, making sure your materials and content is super specialized to your audience will be very important. Online Marketin

Thank you, online marketers, for preaching our gospel

Direct Response Coach

Whether they know it or not, online marketers are introducing direct marketing fundamentals to a much wider audience.  . ” Sometimes I wonder if the direct marketing industry shouldn’t be following the same mantra. The post Thank you, online marketers, for preaching our gospel appeared first on McCarthy and King Marketing.

Scarcity and what it means to online marketing

Biznology

As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Most marketers today respond to demand by lowering prices to increase online sales volume. It plays something like this…. Like this post?

3 Best Practices That Make Online Marketing ‘Stick’ [CHART]

It's All About Revenue

by Paul Teshima | Tweet this What’s your marketing mix? Marketers are challenged to manage a variety of different tactics and channels to reach their audiences effectively. While the ‘secret sauce’ for online marketing success may differ across industries and business models, some techniques prove effective regardless.

5 Areas of Expertise to Look for in Your Online Marketing Services Firm

Hinge Marketing

So, you’ve decided to hire an online marketing agency. Maybe you’ve reached this decision after struggling with your in-house marketing efforts. Or, maybe you’ve previously worked with an online marketing services provider and weren’t happy with the outcome. Since marketing is about attracting new business opportunities for your firm, you want a marketing services provider that can increase your inbound leads. Lead generation is crucial for growing your firm—don’t be afraid to hold your marketing services provider to a high standard.

Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program

LEADership

In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.”. Circle S Studio , a marketing and design firm based in Virginia, designed this interesting infographic, which highlights six components for creating an effective online marketing campaign. Content Marketing.

3 Online Marketing Trends To Take Advantage Of

It's All About Revenue

Each year we see new online marketing trends come and go, some will remain relevant but most of these trends are constantly shifting and evolving to fit the ever fast moving industry. If you’re not aware of these new marketing trends, you could put yourself in serious danger of falling behind in the face of your competition. 1. Data Insights in Online Marketing - Spending on marketing analytics is expected to increase 60% by 2015 according to Gartner. What other brands are they interacting online? How much time do they spend online?

6 Things the Baseball Playoffs Can Teach You About Online Marketing

Biznology

If you think online marketers like analysis, you’ve never met a baseball fan. Likewise, great marketing teams adapt to changing situations and seize opportunities when they pop up. Winning might not be the only thing, but whether it’s your marketing, your business, or your favorite baseball team, let’s face it: losing sucks, Happily, the teams in the playoffs offer a model that works for any business. Internet Marketing Internet marketing online marketing strategyI’m a big baseball fan. What are those traits? Just like your business. You’ve got

The B2B Online Marketing Quick Checklist for 2014

EMagine B2B Blog

For example, if you start the web project and your company decides to redo that logo the founder’s art school nephew designed twenty years ago, or you are in the process of changing your market focus, those considerations alone require some serious focus before your web site re-design can really gain traction. If you want SEO success, you need a content marketing strategy for 2014!

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