673 Articles match "Online Marketing"

The Latest from the B2B Marketing Community

Thursday, September 2, 2010
Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. In a recent conversation with a channel marketing manager I was asked, “What can I do now to get my partners and resellers found?”
 
Thursday, September 2, 2010
If we've said it once, we've said it tons of times here on the Savvy B2B Marketing blog – to connect with today's B2B buyers, you need to produce and make easily accessible a range of content that guides prospects through the buying cycle. After all, it's where the research process often begins.
 
Thursday, September 2, 2010
If social media is important to your online strategy, then add it to your daily to-do list just like anything else. Connect online and off – One of the best ways to connect with people online is to meet with people offline. Followup online by sending them a message. Post it to Twitter, Facebook, Stumbleupon, etc.
 

The Best from the B2B Marketing Community

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. FTC Urged To Clamp Down On Data Collection Online. 40% of Marketers plan to increase their budgets in 2010.
Online marketing has many components including search engine optimization, blogging, lead generation, social media marketing and many others. All of these aspects of online marketing can make it intimidating for business looking to begin leveraging online marketing strategies. Connect with HubSpot
The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. For this reason, it is critical that SMB marketers focus carefully. Free Download: 2010 Online Marketing Blueprint.
If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Tags: lead generation online marketing Have you created a white paper for your organization in order to generate leads? He uses the gaming industry as an example. Chad H.
Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! If youre looking for a way to execute on your marketing strategy, go check out Genoo for lead management.
Are you using outdated metrics to measure your inbound marketing efforts? Marketing on the web is changing quickly, but many businesses are failing to change their metrics to match the changing realities around them. Email marketers have measured their efforts since the dawn of email marketing time by their email open rate.
While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Happy marketing!
What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution. ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth. The results were a surprise.
This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. Dianna helps businesses with their B2B marketing communications content strategy and implementation. Marketing is changing – literally.
For an online company, marketing does not end with a detailed campaign management program alone. The real marketing challenge lies in creating content strategies that will ensure readability and sustain interest in the company or product.