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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event  where each member of our team shared some of their favorite online marketing tools. Content Marketing Tools. General Online Marketing Tools.

Online Marketing Automation

Salesfusion

The post Online Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Sales CRM

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. B2B marketers should apply filters based on their unique marketing efforts.

How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). If Online Publicity. Here are 5 tactics for you to consider: Social Media Engagement.

5 New B2B Sales and Marketing Strategies

5 New B2B Sales and Marketing. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. New B2B sales and marketing strategies. are required. 5 New B2B Sales & Marketing Strategies. B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B. Pretty.

3 predictions for online marketing in 2016

Biznology

Pre-order Outside-In Marketing by  James Mathewson and   Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). There’s more! It’s amazing stuff. And the free ones?

Online Marketing: the Musical!

Tomorrow People

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. The theatre can teach us a thing or two about delivering a great marketing performance online.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Mobile marketing will continue to grow.

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Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing.

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings. Clients are much more likely to choose a business based on a referral, whether it’s from someone they know or a handful of online reviews they’ve read.

3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives

KoMarketing Associates

One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. For business professionals outside of the marketing field, it can be difficult to understand how goals defined in new marketing or advertising tactics provide broader business impact. Pageviews.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Content Marketing. App Notifications.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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What Online Marketers Know About You

Digital B2B Marketing

According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. How will marketers do this? Information marketers can use to determine what you are interested in. But have you looked recently at the data online advertisers have about you? Data, of course. Crafts, say what?

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Stacy Thompson (Senior Content Marketing Writer).

Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations. B2B Online Marketing Blog Marketing Measurement

4 Ways to Improve Your Online Marketing Funnel

It's All About Revenue

He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge.

Top 4 Online Marketing Trends for 2016

Hinge Marketing

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Whether we’re talking about content development, social media or email marketing, making sure your materials and content is super specialized to your audience will be very important. Online Marketin

Scarcity and what it means to online marketing

Biznology

As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Most marketers today respond to demand by lowering prices to increase online sales volume. It plays something like this…. Like this post?

Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. At Tomorrow People, we live and breathe online marketing - we pride ourselves on being early adopters, naively assuming everyone is the same. Here are some of the worst offenders.

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. ” So, here I am, offering anybody who’s interested an inside look at 20 online tools that we are thankful for here at KoMarketing. Enjoy! Evernote. Toggl.

Making Links a Priority within Online Marketing

Biznology

If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links have always signaled authority and trust online (long before Google even existed), serving as endorsements from one website to another. Content Marketing.

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4 Metrics to Track ROI in B2B Online Marketing

Hinge Marketing

As the end of the year approaches, many professional services firms will ask “what is the return on investment for my marketing expenditures?” ” However, the ROI for traditional marketing investments is notoriously difficult to measure. Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. Increased sales.

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. Baidu Keywords Tool: If you are unfamiliar with the search behavior of Chinese online consumers, the Baidu keywords tool is the best place to start exploration. Baidu Keyword Tool result with keyword “????(Coaxial

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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

However, these services aren''t often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery.

Online Marketers are Creepy

Digital B2B Marketing

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. The Downside of Retargeting How do you feel about prospects describing your marketing as creepy, annoying or obnoxious? Both are marketers. As a marketer, you may think you are providing value.

Online Marketers are Creepy

Digital B2B Marketing

Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics. The Downside of Retargeting How do you feel about prospects describing your marketing as creepy, annoying or obnoxious? Both are marketers. As a marketer, you may think you are providing value.

How to Promote an Event Using Online Marketing [Infographic]

Hubspot

Don't worry: There's plenty you can do online to help get people to notice, care about, and register for your next event. Email marketing, mobile marketing, search engine optimization, and social media all have important roles to play in marketing your event online. Event Marketing Dailyand so on and so forth. The other critical part?

Online Marketing: the Musical!

Tomorrow People

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. The theatre can teach us a thing or two about delivering a great marketing performance online.

4 Things ABC’s Scandal Can Teach You About B2B Online Marketing

EMagine B2B Blog

Instead of avoiding political fray as Pope & Associates advises, strive to avoid falling prey to quick fixes for your struggling online marketing campaigns. This includes considering any black-hat or shady SEO practices, paying for low-value keywords just to hurt a competitor, or launching deceptive marketing messages (i.e. finest problem-fixers. Stay above the fray.

INFOGRAPHIC: Online Marketing Content

Client Bridge

From Content Crossroads, here's an infographic that looks at the past, present and future of content marketing, in terms of form, channels and strategies. View Original Article

Why B2B Online Marketing Doesn't Work

Marketri

This guest post is courtesy of The Marketing Eye , our partners in the UK. It originally appeared on The Marketing Eye Blog. Many businesses are now completely sold on the benefits of online marketing. They invest a great deal in search engine optimisation, content marketing and social media marketing and yet they don't get a reasonable return on their investment.

5 Tips to Get Your Online Marketing Ready for Swimsuit Season

Biznology

Just like no swim suit works for everyone, not every marketing activity you’re trying today works for your business. By the same token, you can spice up your marketing by building on your core and trying some new things. While you don’t necessarily need to spend a lot on marketing, don’t skimp on the areas that help you be most effective. What do I mean? Well,

3 Best Practices That Make Online Marketing ‘Stick’ [CHART]

It's All About Revenue

by Paul Teshima | Tweet this What’s your marketing mix? Marketers are challenged to manage a variety of different tactics and channels to reach their audiences effectively. While the ‘secret sauce’ for online marketing success may differ across industries and business models, some techniques prove effective regardless.

The B2B Online Marketing Quick Checklist for 2014

EMagine B2B Blog

For example, if you start the web project and your company decides to redo that logo the founder’s art school nephew designed twenty years ago, or you are in the process of changing your market focus, those considerations alone require some serious focus before your web site re-design can really gain traction. If you want SEO success, you need a content marketing strategy for 2014!

3 Online Marketing Trends To Take Advantage Of

It's All About Revenue

Each year we see new online marketing trends come and go, some will remain relevant but most of these trends are constantly shifting and evolving to fit the ever fast moving industry. If you’re not aware of these new marketing trends, you could put yourself in serious danger of falling behind in the face of your competition. 1. Data Insights in Online Marketing - Spending on marketing analytics is expected to increase 60% by 2015 according to Gartner. What other brands are they interacting online? How much time do they spend online?