Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Forrester Research has recently released a study, “ Benchmark Your Interactive Marketing Maturity “, that aims to give you some metrics to figure out whether you are putting your money on the right marketing tactics. So if the survey finding that the median of annual interactive marketing budgets is $7.19 Five Benchmarks. MORE >>

Just like no swim suit works for everyone, not every marketing activity you’re trying today works for your business. By the same token, you can spice up your marketing by building on your core and trying some new things. Whether you call it “agile marketing” or “doing it wrong quickly,” the idea is to test ideas quickly, learn from those tests, and build on that learning to drive greater results. While you don’t necessarily need to spend a lot on marketing, don’t skimp on the areas that help you be most effective. MORE >>

The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response? Blogging Content marketing Opinion content marketing content marketing strategy email marketing engagement interactive marketing online marketing relevanceThe issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor. MORE >>

If you’re planning, or in the middle of, a site refresh or redesign, here are 12 things you absolutely must keep in mind: Online MarketingJust a few months ago we went through the process of a top-to-bottom refresh of our site. We looked at imagery, structure, content, flow, links, tags – the whole bit. The project made for some long nights, but the end result was a fresh, engaging site (especially the homepage) that has positively impacted conversion rates and decreased bounce rates. Click our logo at the top of the page if you’d like to see how things turned out. MORE >>

If you think online marketers like analysis, you’ve never met a baseball fan. Likewise, great marketing teams adapt to changing situations and seize opportunities when they pop up. Winning might not be the only thing, but whether it’s your marketing, your business, or your favorite baseball team, let’s face it: losing sucks, Happily, the teams in the playoffs offer a model that works for any business. Internet Marketing Internet marketing online marketing strategyI’m a big baseball fan. What are those traits? Just like your business. You’ve got MORE >>