Strategic-IC

FEBRUARY 20, 2024

The next thing we did was a positioning workshop,” says Katrine. “We The content keeps expanding for a better understanding of the product you're buying.” Pixelz clients are putting more user-generated content into product detail pages, for example. “So, We worked with April Dunford – obviously, awesome! – Katrine continues.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Influitive

MARCH 7, 2019

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

B2B Marketing 203

B2B Marketing B2B Marketing Features 203

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. How useful was the event? How did you hear about this event?

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Marketing Insider Group

MAY 5, 2021

Many events require registration or payment to attend. Content may only be available in real time throughout the live event, or it may be available to view on demand after the event ends. Virtual conferences often revolve around a specific subject or topic – like content marketing or B2B digital marketing.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Hubspot

FEBRUARY 9, 2021

A seminar is an event that's focused on educating people, whether it's your customers or employees. It's similar to a conference or a workshop. A seminar is usually a short event, while a conference might be a several-day event with multiple speakers. Sometimes these events can even be formal if you'd prefer.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Adobe Experience Cloud Blog

APRIL 6, 2021

You can also develop new skills at our training workshops and choose from our Innovation Super Sessions for a deeper dive into the latest trends in CXM, including content, customer journey management, collaborative work management, and other key topics.

Thought Leadership 111

Thought Leadership Marketo Communities Advertising Agencies 111

Brandpoint

NOVEMBER 10, 2020

I wanted to know what some of the pioneers and leaders in the marketing world were doing to make sure that their digital presence at events were matching up with the success they were used to seeing at IRL conferences, tradeshows or workshops. Scott Litman, Lucy When the pandemic hit, events went virtual.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Aberdeen

MARCH 7, 2018

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. What is a content professional ? Content vs. copy.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63

Onalytica B2B

NOVEMBER 22, 2018

Shift your focus on helping your employees become influencers and subject matter experts by giving them quality content to share with their audiences, and training them and giving them the tools to create their own content. Listen to the influencer community to feed your content strategy. Are your employees brand advocates?

Planning 266

Planning Tips Top of Funnel Work Management 266

Bluetext

APRIL 8, 2024

Must-Attend Cybersecurity Events in 2024 RSA Conference Date: May 6-9, 2024 Known as one of the largest and most influential cybersecurity events globally, the RSA Conference gathers thousands of cybersecurity professionals, industry experts, and thought leaders under one roof.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. So how can you keep the content flowing before, during, and after your event? Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. So how can you keep the content flowing before, during, and after your event? Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Adobe Experience Cloud Blog

APRIL 6, 2021

You can also develop new skills at our training workshops and choose from our Innovation Super Sessions for a deeper dive into the latest trends in CXM, including content, customer journey management, collaborative work management, and other key topics.

Thought Leadership 66

Thought Leadership Marketo Communities Advertising Agencies 66

Marketing Insider Group

DECEMBER 10, 2019

Once you’ve chosen a speaker, though, be sure to market your speaker’s expertise in those areas your audience struggles with. If you are ready to get more traffic to your site with quality content that’s consistently published, check out our Content Builder Service.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. What Does a Hybrid Event Look Like?

Examples 111

Examples Enterprise Management Work Management Conference 111

Marketing Insider Group

JANUARY 6, 2020

With events running almost every month of the year, you’re sure to find one that fits into your schedule. Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. 3XE runs three digital marketing conferences each year that are focused on different areas of digital marketing.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. But it was also a highly entertaining piece of content that took the internet by storm. This entertaining form of video content works gangbusters.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Webbiquity

SEPTEMBER 26, 2023

Event Production Agencies metroConnections (Large, Complex Events) metroConnections offers conference services, event planning, production services (including stage design, content development, and A/V services), and transportation options.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Terminus

OCTOBER 5, 2021

Idea #2: Share Educational Content. Especially if you know your audience is interested in a particular topic, create content related to that topic and find a way to deliver it to them. What type of content should you create and share? Idea #4: Promote Your Upcoming Event. Be helpful.

Account Based Marketing 42

Account Based Marketing ABM Campaigns Webinar Metrics 42

Marketing Insider Group

FEBRUARY 12, 2020

2019’s event included workshops and sessions on using data, cybersecurity, social media, automation, presentations, business culture, and more. If you are ready to get more traffic to your site with quality content that’s consistently published, check out our Content Builder Service.

Conference 55

Conference Thought Leadership Enterprise Management Work Management 55

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

How about the official Acxiom/Ad Week networking event ? 2) Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content. This one should be essential for B2B and consumer marketers alike. Event Marketing b2b Consumer' Something weirder? Maybe t he Angry Birds Transformers Party.

Paid Search Agency 48

Paid Search Agency Ads B2B Thought Leadership Marketo 48

Vidyard

SEPTEMBER 6, 2016

This year, our annual Video Marketing Summit will take on the theme of “Viewtopia”, and will be held on November 9 and 10 in San Francisco. A lot of companies are making “scrappy” content in-house, by any number of marketing roles. Creating interactive and personalized content experiences. your audience.

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

Hubspot

AUGUST 23, 2018

Before heading off to Boston, get your team together to review your marketing objectives and figure out how what you will do at the event to achieve them. Our team ’s main objectives are to learn new content marketing strategies and to find new co-marketing partners. Blog Content. Live Content.

Budget Programs 53

Budget Programs Buzz Network Marketing Planning 53

Outbound Engine

JULY 29, 2019

The best, most efficient ways to successfully market your local business attract and grow a dedicated fan base might surprise you. Successfully Marketing a Local Business Online. Try targeted content marketing. There are lots of ways to make your content marketing stand out, regardless of your industry.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

Single Grain

APRIL 6, 2020

Engagement marketing is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer. How to Use Event Marketing to Generate Leads & Close Sales. * How to Get Started With Paid Performance Marketing.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Hubspot

JANUARY 1, 2014

It takes careful planning, promotion, content creation, and collaboration. Before you decide to set the date for one, make sure a webinar is really the right piece of marketing creative based on your goals. Take a look below to find out if webinars align well with your marketing plans. You''re Working With a Partner.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

markempa

JANUARY 6, 2014

Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer.

B2B Marketing 120

B2B Marketing Content Marketing Planning Work Management 120

SpotMe Blog

MAY 4, 2021

Virtual attendees can register , pay for their ticket, and hop on from wherever they are in the world, engaging in content digitally and enjoying all aspects of the conference in an online format. Exciting content such as virtual tours and workshops are also becoming common in the digital event world.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Lead Liaison

NOVEMBER 2, 2018

Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. They give businesses the chance to interact with consumers who are already 10 steps closer to purchasing, just by the simple fact that they are at the event in the first place.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. Shelve the Presentations.

Planning 167

Planning Webinar Metrics Class Paid Search Agency 167

Brandpoint

MARCH 24, 2020

Whether your team was going to attend a conference, hold a booth at a trade show or host an event, it’s important to understand the value of t h ose marketing activities and what you can do in place of them to still be an effective driver of new business for your company. Marketing Tactics to Use in Place of Events.

Planning 105

Planning Trade Show Thought Leadership Paid Search Agency 105

SpotMe Blog

SEPTEMBER 1, 2022

An event app menu usually contains icons to access different functions and content. . It’s important to have the right aspect ratio so that presenters can ensure the content they share looks as clean as possible. It’s a B2C event that can be in-person, hybrid, or virtual. Content management system (CMS).

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. This year featured more in-depth sessions and workshops on digital trends. Content marketing. Location: Portland.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132