KoMarketing Associates

JUNE 25, 2015

Think for a moment about the last time you consumed a memorable piece of content. Last week’s inaugural Content Rising Summit sponsored by Skyword sought to answer these questions and more by bringing together 300 of marketing’s best and brightest at the Westin Waterfront Hotel in Boston. Finding storytellers.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Content4Demand

FEBRUARY 19, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Register for How BMC Proved the Value of Interactive Content & Ramped Up ROI , included with your B2B Marketing Exchange pass. Choose the Right Content Formats. Our workshop session is filling up fast.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Adobe Experience Cloud Blog

JUNE 2, 2020

To achieve that, they will need six key marketing skills: #1 Storytelling. Coca-Cola, Harley Davidson, Nike, and Paperboat are great, consistent examples of brand storytelling done well. Udemy Storytelling Courses. Coursera Storytelling Courses. Online Course on Storytelling from Pixar. #2 2 Data Analytics.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. Content runs the gamut from Point of Views (POVs), benchmark studies, and good old plain “advice” based upon experience and expertise.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Integrated B2B

OCTOBER 1, 2018

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters. The post Deloitte: Storytelling boosts sustainable innovation appeared first on IntegratedB2B by cylindr BBN.

Storytelling 40

Storytelling Work Management Advertising Mediums Act-On 40

Contently

JULY 21, 2021

I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Often with a drink that had a lime in it, which always brings good storytelling vibes.) Pictured: The Before Times.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Content Standard

DECEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. We’re swimming in an ocean of data, and content is the biggest fish in the sea. Commitment 1: Prioritize content creation despite economic headwinds Why?

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” At Contently, we believe that content is the “ atomic particle ” of digital marketing.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Marketing Insider Group

JANUARY 15, 2016

I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. The post How A Content Marketing Mission Statement Supports The Brand Story appeared first on Marketing Insider Group. One of my favorites is.

Paid Search Agency 100

Paid Search Agency Content Marketing Brand Identity Branding 100

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.” Creativity strikes back.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. In most cases, a solid and documented content strategy was not even requested nor was it ever put in place.

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

Content4Demand

JANUARY 26, 2022

Hands-On Workshops & Special Sessions. All-Access Passholders can attend their choice of workshops on Monday, February 28. There are seven options on the agenda so far, but of course we recommend our own Content Storytelling Workshop: Build Vibrant Narratives That Inspire Action. Killer Content Awards.

ABM 83

ABM Account Based Marketing B2B Sales Storytelling 83

Leadspace

NOVEMBER 13, 2015

Long before I achieved my boyhood dream of applying storytelling principles to engage B2B lead generation marketers at an enterprise level through content, I was a newspaper photographer. This past weekend I attended a workshop led by Eric Kim , considered one of the most influential street photographers working today.

B2B Marketing 48

B2B Marketing Planning B2B Hubspot 48

EveryoneSocial

APRIL 14, 2020

There is no doubt that content creation plays a major role for your organization. Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Content is everywhere and impacting everything. Who Are Employee Content Creators?

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Brandpoint

JULY 8, 2019

Industry leaders are offering an increasing number of these conferences, especially since content marketing is on the rise , especially among B2B companies. Check out this always-updated post on the top upcoming content marketing conferences in 2019 so you don’t miss a beat.). 2018 Content Marketing World.

Conference 107

Conference PR Storytelling Public Relations 107

Integrated B2B

JANUARY 17, 2020

This is one of the reasons why the UNDP’s Sustainable Development Goal Accelerator programme hosted workshops with a storytelling track to help companies better communicate their sustainability stories. This is where the art and science of storytelling comes in. The significance of storytelling.

Paid Search Agency 96

Paid Search Agency Storytelling Companies Tips 96

Sales Engine

AUGUST 20, 2015

Because the sales process has become more consultative in nature, storytelling is important to communicate your message. It’s a primary driver around why we at Sales Engine Media use video interviews to capture information from experts as a large part of our content development process with clients. So what are the facts?

Storytelling 120

Storytelling Work Management Acquisitions Marketing Management 120

Convince & Convert

FEBRUARY 2, 2015

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. The rest is history.

Paid Search Agency 141

Paid Search Agency Content Marketing Companies Verticals 141

Content Standard

NOVEMBER 18, 2014

This is the second installment of a series on the art and science of brand storytelling from Tricia Travaline, VP of Marketing at Skyword. In Tricia’s first post , she discussed the neurological reasons behind storytelling connecting on an emotional level. Time to Leave Baggage at the Door.

Storytelling 40

Storytelling Brand Identity Branding Newsletter 40

Valasys

NOVEMBER 28, 2023

These experiences allow for storytelling in a way that’s impossible through conventional media, offering a novel avenue to showcase brand identity, values, and products in an engaging, memorable manner. The value of immersive brand experiences lies in their ability to create deep emotional connections with consumers.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. 56% of consumers believe that a company should have video content on its website. Brand Storytelling with Animation. Embrace Video. Source: Neil Patel ). Source: Wyzowl ).

Design 127

Design B2B Case Study Case Studies 127

Anyword

JANUARY 4, 2023

Here, we’ll discuss six essential copywriting resources that non-native English speakers can use to improve their skills and make their content stand out. From online courses and books to workshops and more, these resources will help you become a better copywriter. Copywriting 101 from Copyblogger. WordCounter.

Copywriting 98

Copywriting Resources Press Course 98

Tomorrow People

OCTOBER 27, 2020

Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. That includes taking a closer look at your content and channel strategy as well. Did we get it right?

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Content4Demand

FEBRUARY 15, 2023

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Are We Ready to Trust the Machines? to 11:15 a.m. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Buffer

DECEMBER 3, 2020

You'll hear directly from Shakivla Todd , Marketing Associate at IFundWomen, and you'll learn: Community tactics to build closer, longer-lasting relationships with your customers How to learn from your community to inform your marketing strategy Where Shakivla finds inspiration for creating social media content for a small business audience?

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Tomorrow People

AUGUST 5, 2021

Engaging storytelling through video. We worked with their network of branded workshops to produce a series of video case studies across Europe, spotlighting local businesses and their partnership with Castrol. Strategy, positioning, and content.

Thought Leadership 31

Thought Leadership Marketing & Strategy Paper Content 31

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. In addition, some acclaimed authors returned with new books. Aha,” I said.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Content Standard

JULY 28, 2016

My colleagues writing about the Content Marketing Continuum have examined how story form can be used to transform your marketing process. Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation. They will sell services their business cannot provide well.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Contently

MARCH 13, 2020

For our audience at large, we could share best practices for collaborating on content remotely, explain how we’re approaching virtual events, and talk through some of the mindset adjustments we’re making as we figure things out on the fly. At Contently, we’re practicing what we preach.

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

ANNUITAS

AUGUST 12, 2014

In gearing up for one of the best conferences around, Content Marketing World in September,we are running again one of our favorite interviews, originally posted in February2014. Q: What does the Chief Strategist for THE content marketing resource do on a daily basis? How to show progress with Content Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

Salesforce Marketing Cloud

JULY 14, 2022

But you need to be served very different content than someone who has just gone through surgery and is staring at hospital walls at 2:00 AM trying to figure out their next steps… like I was. So, I volunteered to take an informal strategy designer role by running a design thinking workshop with congregation members.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

Salesforce Marketing Cloud

DECEMBER 7, 2022

Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. In interviews and content, they stressed goals like: “building trust in society” and “solving important problems.” What’s a persona? Cross-Team Alignment.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

ANNUITAS

FEBRUARY 11, 2014

I had the good fortune to be able to ask Robert Rose , Chief Strategist for the Content Marketing Institute a few questions about life as a content marketing guru, challenges for content marketers and ways we can all become a little better at producing content and marketing it. How to show progress with Content Marketing.

Enterprise Management 100

Enterprise Management Content Storytelling Paid Search Agency 100

Zoominfo

OCTOBER 22, 2019

Use data-driven content. “The content changes a lot from year to year. For us, the weekend is filled with workshops for intensive learning around a specific agenda. Use data-driven content. The quality and depth of your content is crucial to the success of your sales kickoff. How Did We Get Here?

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Content Standard

JULY 27, 2016

It was late fall of 2015, and we had sent a survey to Content Standard readers asking what they’d like to see us publish more of in 2016. One person wrote: “Content I can’t read anywhere else. It’s no coincidence that these are characteristics of Leaders on the Content Marketing Continuum. I was nervous.

Content Marketing 40

Content Marketing Planning Content Storytelling 40

Strategic-IC

DECEMBER 12, 2021

He also runs the Agency’s successful ABM Lunch & Learn workshops. Lucy Jones | Head of Content | strategicabm. Lucy transforms account and industry insight into the creative content that fuels outstanding ABM. Tyler is one of the leading lights in video, content marketing, and creative storytelling.

Account Based Marketing 62

Account Based Marketing ABM Demand Generation Agencies Advertising Agencies 62