Trending Sources

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it.

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How To Run An Effective SMS Marketing Campaign

It's All About Revenue

SMS has become a popular marketing platform for businesses in recent years and for good reason. But marketers should be aware that SMS is not a DIY marketing plan. To make sure you get the most out of yours and end up in the first category, here are some best practices to make SMS work for your business: Make Exclusive Offers For SMS Customers. Personalization. Time It.

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Spring Forward: Jumpstart Your SMS Marketing Campaign

Modern B2B Marketing

SMS marketing , otherwise known as text message marketing, is one of the most personal ways to communicate with your buyers. After But simply investing in an SMS marketing program isn’t all it takes to reap the rewards. SMS marketing, like any other campaign, requires time, attention, and the occasional tweaking for your business, budget, and customers. In the U.S.,

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When it Comes to Mobile Content Not Much Beats the Power of SMS

It's All About Revenue

This particular statistic should not only make you sit up and notice but it very well may cause you to rethink your current mobile marketing strategy for if SMS is not in your mobile marketing arsenal currently, it probably should be. 90% of SMS messages are opened and read within the first 90 seconds of receipt. And one way to do just that is via SMS.

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5 Reasons SMS Marketing Is Critical for Your Marketing Automation Strategy

B2B Lead Blog

SMS is an oftentimes neglected segment of marketing, and yet, it provides countless benefits to businesses. While the majority of businesses are involved with email marketing, social media, TV, and radio, the numbers of text-message marketers have been declining. Marketing automation software can make it easy and efficient to leverage mobile text marketing, so your […].

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The beginner’s guide to SMS marketing for B2B

Integrated B2B

SMS marketing is a great way to reach out to potential and current customers as well as employees. Use SMS to send out promotions, alerts, reminders, and so much more! Four reasons SMS is perfect for your B2B marketing: ●     75% of phones worldwide (4.5 To take the first steps into SMS marketing, check out this infographic by Trumpia. The post The beginner’s guide to SMS marketing for B2B appeared first on IntegratedB2B. Content strategy content marketing digital media digital strategy sms social media

SMS Marketing Potential: Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]

Hubspot

What we're referring to here is the use of SMS (text messages) for marketing, and a new infographic from Mogreet highlights some interesting data about its potential. The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." So if you're curious about the potential of narrowcasting with SMS, the following infographic has some intriguing stats to share.

When SMS Text Messaging Actually Makes Sense for Marketers

Hubspot

SMS, or "short messaging service," is an oft-touted component of mobile marketing that, though simple in concept, is difficult to execute correctly. This blog post will break down how you can successfully use SMS as part of your inbound and mobile marketing program , and provide a few words of warning to make sure you don't use SMS in an ineffective or brand-damaging way.

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How to Make Your Mobile Marketing Work Harder

Lead Liaison

They should be designed to create an experience and action, as should SMS marketing. The majority of customers wouldn’t mind more contact from brands using SMS marketing. Guest Blogs Industry Marketing Sales Sales and Marketing Tools Social Media Solution Guides app duel-screen mobile Mobile Marketing push notifications SMS SMS MarketingDownload this infographic.

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16 case studies prove ROI of mobile marketing

Biznology

They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. DUNKIN DONUTS : Used SMS (short message service) or text messaging to increase store traffic and drive sales. The SMS campaign offering mobile coupons. WINNEPEG HEALTH AUTHORITY : Used SMS to get adults 18-24 tested for sexually transmitted infections (STIs), increase awareness of STI incidents and remove false perceptions about testing. Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? Are you one of them?

3 Best Practices That Make Online Marketing ‘Stick’ [CHART]

It's All About Revenue

Use of multiple channels: email, direct mail, SMS, social, and calls to engage with leads on their terms. Marketing Efficiency calls to action Digital Body Language direct mail email making marketing stick marketing automation online marketing SMS social sticky marketing web marketing by Paul Teshima | Tweet this What’s your marketing mix?

Marketing Automation, Set It and Forget It

Puzzle Marketer

SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however,  you’ll get their full attention as 98% of all SMS are read. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsWhether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems.

INFOGRAPHIC: Market Your Brand via SMS

Client Bridge

From Text Marketer, here's an infographic with 11 suggestions for using SMS (text messaging) to attract or retain customers. Source: Text Marketer Bulk SMS Services View Original Article

The History of Marketing [Infographic]

Puzzle Marketer

SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaIf you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Starting with mass printing, the infographic moves you through the different mediums of posters, magazines, newspapers, and billboards. Anyone?

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

It's All About Revenue

Mobile is the only game in town for rich-push and SMS. Let's discuss special considerations for delivering mobile experiences, and then look at three successful examples of how major brands have capitalized on the huge opportunity mobile experiences represent via email, rich-push, and SMS. 80% of social media engagement happens on mobile ( comScore ). Entertainment value.

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5 Tips for a Fantastic Marketing Conference

Puzzle Marketer

Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Tell Success Stories – People love stories and are excited to learn if the content is structured like one. What made it stand out?

INFOGRAPHIC: Leveraging SMS and Twitter for Marketing

Client Bridge

From Saleschase.com, here's an infographic that explains how SMS and Twitter differ and complement each other, as well as how to integrate them into your marketing efforts. View Original Article

Mobile Internet – If not now, when?

B2B Marketing Online

No one is talking about SMS or telemarketing. No one heard that of course, because they were worried about unwanted SMS messages. Tags: Mobile Marketing Google Mobile phone SMS mobile marketing It would appear, that in matters of debate, I favour the alternative. politely declined. In the panel discussion following the formal debate someone 'rested their case' with the comment, “Ask yourself this, if you've just been told that your budget's going to be cut by 25 per cent, what would you do without? Mobile.” Mobile. That was the 90s. It's now 2010. It's not good is it?

Mobile marketing must-haves in 2017

Biznology

In addition to using intelligent email campaigns targeting subsets of users, based on open-rate or click-through rate as examples, you should also incorporate chatbots to intelligently automate your customer service and create a sms text messaging support model befitting mobile users. It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. Conclusion.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

It's All About Revenue

These include: SMS Campaign Management. You should be able to use a variety of campaign templates to support various SMS use cases within easy-to-use frameworks for building two-way customer interactions. Link Tracking for SMS. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting. SMS Keyword Listening.

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Using Mobile Experiences to Grow Your List

It's All About Revenue

Compare that to your owned audience, which includes things like earned and organic traffic to your web and social content, SMS lists, app users, and your email database. Case Study: Growing an SMS Database. leading apparel retail chain managed to grow its opted-in SMS database by more than 80,000 new users , a 25% increase, in just one week. The Two Mobile Audiences. Pandora.

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Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign

It's All About Revenue

While mobile apps account for 80% of the time people spend on their devices, they also make use of email and SMS. You might start by encouraging a customer to download an app to their device, but also use push channels such as SMS and email to deliver targeted follow-up messaging. 2. Don't forget SMS. The numbers involved are staggering. But where do you start?

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Does short and sweet still apply in SMS marketing?

Business Growth Development

Nederlands: mobiele telefoon met sms bericht (Photo credit: Wikipedia). Emails can be unlimited in length, web pages can be stuffed full of content and the majority of mobile phones can now carry more SMS messages than you can shake a stick at. SMS software and email marketing software only makes managing SMS communications even easier. Marketing GP mobile sms

14 Awesome Google Labs Experiments You May Have Missed

It's All About Revenue

Enabling GMails SMS features, I can streamline the process. Just go to Gmail labs and enable the SMS features. by Jesse Noyes | Tweet this Google+ has been the talk of the digital town the past couple of weeks. But while Google’s latest jump into social media is exciting, it can be easy to forget just how much cool stuff Google rolls out on a regular basis. Talk about a staycation.

Does short and sweet still apply in SMS marketing?

Business Growth Development

Nederlands: mobiele telefoon met sms bericht (Photo credit: Wikipedia). Emails can be unlimited in length, web pages can be stuffed full of content and the majority of mobile phones can now carry more SMS messages than you can shake a stick at. SMS messaging, so-called because it stands for Short Message Service – denoting the best example – used to be a communication method completely characterised by the size of the message being sent. SMS software and email marketing software only makes managing SMS communications even easier. Related articles.

Four Ways SMS and Marketing Automation Nurtures and Qualifies B2B Leads

Integrated B2B

Used together, SMS and marketing automation empower your B2B company to reach your targets with a specific, enticing message. Here are four ways SMS and marketing automation nurtures and qualifies B2B leads. #1: Keeps your business in front of the buyer. The post Four Ways SMS and Marketing Automation Nurtures and Qualifies B2B Leads appeared first on IntegratedB2B.

Want More Email Subscribers? Generate Them with SMS!

Fathom

We have all heard that SMS is a great way to keep your subscribers informed on sales, freebies, etc., Generate Them with SMS! Email Marketing Healthcare Industry list growth smsbut do you know you can grow your email list with this as well?  Here are some basic ideas for growing … Continue reading → The post Want More Email Subscribers? appeared first on Fathom.

[Video] 3 Types of Mobile Messages Marketers Must Know

Modern B2B Marketing

You need to consider creating a mobile experience when you craft your social media messages, develop your responsive website and landing pages, and send emails, but there are three types of messages that are specific to mobile that marketers use to communicate with customers: SMS/MMS, push notifications, and in-app messaging. SMS/MMS. Push Notifications. In-App Messaging.

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7 Compelling Reasons to Invest in Mobile Marketing

It's All About Revenue

SMS offers a speedy, high engagement way to reach customers. Almost 90% of SMS/text messages are opened and read within three minutes of receipt, making SMS a perfect way to alert customers to upcoming sales, same-day discounts, contests, new products, or delivery shipment status. Mobile has experienced a meteoric rise in recent years. Multimedia messaging is on the rise.

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Mobile Marketing Trends for 2016

It's All About Revenue

SMS Marketing: An Often Forgotten Goldmine In A Good Mobile Strategy. One of these oft-missed channels is something that potential customers (and probably everyone you know) use every day: SMS. Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic. This week's topic: Mobile Marketing.

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Are Instant Messaging Apps the Future of the (Mobile) Internet?

Synecore

Similar to SMS text, the core feature of virtually all of the leading instant messaging apps is text-based instant messaging. However, many of these apps allow mobile users to message one another without using SMS data, a requirement of traditional text messages. Mobile implies real time, and you don’t get much more real time than instant messaging (IM). Ever heard of Kik ?

A Brief History of Texting

CMO Essentials

Brand & Content Trending infographics marketing tactics sms marketingTexting is a fact of life for billions of humans, at this point, so it’s easy to forget that is a fairly recent phenomenon. Indeed, the word “texting” was only added to the dictionary in 2010! The post A Brief History of Texting appeared first on CMO Essentials.

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How to Improve Email Deliverability [Infographic]

Puzzle Marketer

Pure360 is an email & SMS marketing provider based in the UK, who specialize in helping businesses get the best results from their campaigns. If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. Infographic by Pure360.

How to Orchestrate and Personalize the Entire Customer Experience

It's All About Revenue

That's exactly why you need to register for Bridging the Gap: How to Orchestrate and Personalize the Entire Customer Experience , a webinar which will show how you can orchestrate and personalize the entire customer experience across messaging, whether that is email, SMS, MMS, or on websites, mobile sites or apps. Rather, personalization is the means to drive revenue. Of course you are.

How Mobile Marketing is Changing the World of B2B Lead Generation

bizible

By utilizing automatic SMS senders, businesses can nurture, grow and maintain B2B relationships. In fact, sending an SMS after contact via telephone improves conversions 112.6% In many ways, smartphone access is responsible for B2B marketing’s growth. Below, we examine B2B lead generation from the mobile angle. Don’t worry: It’s an angle your business can get in on, too.

Why CMOs Need To Know the Difference Between Cross Channel Orchestration and Coordination

It's All About Revenue

Sending messages to individual Email, SMS, Push, and Social lists might feel like cross channel orchestration, but it isn’t. Let's cut right to the chase kids. It is important for CMOs and all marketers to differentiate between cross channel coordination and orchestration. How Can This Be Done? So glad you asked. Provide real time retargeting. Drive cross channel conversions.

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. They have it ingrained in their DNA. It’s more difficult for companies that have a long-standing culture of face to face or direct mail interaction, to adopt these methods.

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

Now that our audiences are using apps, messaging apps, SMS, and so many other content “containers,” it’s time for us to use them, too. Push notifications and SMS. You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016. Use video.

7 Simple Rules for Connecting with Customers via Cross-Channel Marketing

It's All About Revenue

Step 6: Send a reminder SMS message the day of the event. Inside, we cover a host of use cases and best practices for a variety of apps that integrate seamlessly with your platform, including: SMS and MMS, calling and voice-messaging, payment and geo-targeting, direct mail and more. Being a cross-channel marketing mogul is a lot like being an air-traffic controller.

An Introductory Guide to Mobile for B2B Marketers

Act-On

Short Message Service (SMS). While SMS has been around for a while, it doesn’t get as much attention as other mobile marketing channels. SMS marketing can be used to direct prospects to content on your website or to inform them about current promotions. Just keep in mind that the SMS messages are even shorter than Twitter messages. Ready to go mobile? Mobile Paid Search.

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