Trending Sources

How to Use Social Media for Event Marketing [Infographic]

Webbiquity

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. As noted here previously, trade shows and other live events remain one of the top three lead generation channels for B2B companies, despite the fact they’ve been around for a while (the first trade conferences were in the 1700s).

What Working at an Apple Store Taught Me About Good Event Marketing

ScribbleLive

I’m going to start with a controversial statement:  I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates. Promote the event on all channels. Promote the event during the event. Prepare/train internal team.

Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship.  Events designed for both virtual and live audiences. Virtual events. Digital is making events faster, cheaper, better.  Getty Images via @daylife.

Make Events More Measurable with Event Marketing Technology

CMO Essentials

Event marketing is no walk in the park. Otherwise, all your effort will be wasted, since, as you know, without a demonstrated return, budget for events is all-too-easy to slash. . Event management technology exists that can make all this easier. The value offered by  event management technology for marketing, however, addresses this reluctance head on.

How To Rock Event Marketing ROI [Infographic]

B2B Marketing Insider

B2B enterprises that utilize marketing and event automation see a 451% increase in qualified leads. Well, with marketing and event automation in sync, capturing rich attendee data has never been easier. Once that data has been captured, marketers can send triggered email campaigns or notifications to their CRM […]. Content Marketing

Event Marketing – The One Secret To Killer Events

B2B Marketing Insider

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. It’s a bit of an oxymoron to suggest that events should be always-on, continuous mechanisms that live on well beyond their physical space and the duration of the show.

Event Marketing 101: Tips for Newbies

Vertical Response

That’s sort of what’s happened to what used to be called “event marketing.” ” If you’re a new small business, or new to the concept of marketing that aims to directly engage consumers, it’s easy to get confused by all the names marketers give this type of activity, including engagement marketing, live marketing, participation marketing, and — our favorite — experiential marketing. No matter what you call it, event marketing is still an old-school marketing method at heart.

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. B2B Marketing Event Marketing Infographic Social Media

Event Marketing Maintenance Release

Vertical Response

We wanted to let you know about the latest improvements and fixes to VR Event Marketing. Invitation and Reminder Tooltips – In a few cases, invitations and reminders sent for events would fail for various reasons without returning a message. This was also happening in the Event Details section and both issues have been fixed. The post Event Marketing Maintenance Release appeared first on VR Product Blog. Bug Fixes Event Marketing Events bug fixes email marketing event marketing Vertical Response VerticalResponse

How to Improve B2B Event Marketing ROI with Marketing Attribution

bizible

Attending events and conferences is a huge investment. So yes, you had a great weekend, talked to a lot of B2B marketers and attended the best parties, but how many event leads went on to be opportunities and customers? In other words, was the event spend worth it? This is why marketing attribution software is absolutely necessary in the B2B events world.

Event Marketing Hashtags Done Right

ReadyPulse

Working for a brand or agency means you’re going to be running and attending live events. Social media has brought many changes to the event planning industry, including the use of event hashtags for seminars and conferences. Many event planners, social media marketers and event staff know what a hashtag is. Relate Hashtags to the Event or Theme.

5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Sell the event, not the product.

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Fascinating Event Marketing Stats

Sazbean

Events (classes, conferences, webinars, social, etc.) HubSpot and Constant Contact have put together some of the more interesting statistics about event marketing: Fascinating Event Marketing Stats. View more presentations from HubSpot Internet Marketing. Marketing

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Proof Event Marketing Isn’t Going Anywhere

It's All About Revenue

by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right? Well, if current trends hold true, event marketing isn’t headed anywhere – at least not for B2B marketers.

What Event Marketers Can Learn from Burning Man

Experience Marketing Insights

Take risks and dare to be different

10 Event Marketing Tips to Accelerate B2B Lead Generation

LEADership

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership. Plan the one big, unique highlight of your event so your attendees will always remember and cherish it.

10 Tips for Better Event Marketing

Marketing Action

After the holiday lull, the year’s event calendar is warming up for what could be a very busy year for many of us. According to a recent Event Marketing Institute study, more than 80% of respondents agreed that event marketing is important to their organizations – and more than 40% consider it critical. Here are 10 tips for making the most of events: 1.

The Ultimate Social Media Event Marketing Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. B2B Marketing Event Marketing Infographic Social Media

How to Modernize an Old-School Event Marketing Strategy

Hubspot

Trades shows and events. marketer''s best friend? guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I''m all about finding ways to draw people in instead of interrupt them to get my message heard. Would that work at today''s events? So you''re having an event. Right?

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

Revolution or Evolution: Apple Watch, Wearables, and Event Marketing

Experience Marketing Insights

What event marketers should be thinking about now before wearables go mainstream

9 Proven Ways to Increase Webinar Response

The Point

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. 1. Sell the event, not the product. Webinar invitation should sell the value of the event, period. Jane, wanted to make sure that you saw the invitation to this great event we’re hosting next week …”). 4.

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Adam Q. Jeffrey L.

Could Event Marketing Be Your B2B Golden Ticket?

KoMarketing Associates

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry.

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B2B Event Marketing: Start a Better Conversation at the Booth With Interactive Content

SnapApp

Trade shows are one of the best sources of leads for B2B marketers, but they can be unpredictable in terms of demonstrating ROI. As a sponsor or vendor, your contact with attendees can vary due to so many different factors - from the layout of the event to the schedule to simply the personality of the attendees. Want to see how you could get more from events? How to Connect?

The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Modern B2B Marketing

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. There are not many other tactics in a marketer’s toolbox that can deliver the same impact as an event.

Social Media Event Marketing – 6 Things to Do Before Your Event

WindMill Networking

I had a chance to speak at the recent PCMA annual convention on a panel covering the topic of utilizing fresh new digital media ideas for traditional event marketing. Social media can be a powerful way to promote your event beforehand, while in progress, as well as keeping the conversation going afterwards. from your event account when you promote the event.

Event Marketing From A to Z [Infographic]

Hubspot

Event marketing can be tough. So here is your cheat sheet: an Event Marketing From A to Z infographic we designed in collaboration with Constant Contact. The infographic strives to cover everything you need to know about event marketing, from setting up a registration page and promoting it to the actual event execution and follow-up itself.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? I can’t help but wonder given my own trade show attendance experience. Trade Show ?

The Best Ways to Promote Your Small Business Event

Vertical Response

From ribbon-cuttings to charity auctions, every small business wants to draw a customer-friendly crowd to its event. One undisputed benefit of hosting a live event: reaching your target audience in real-time. “It takes time and effort to plan the event, so make sure you have the resources to devote to its planning and execution,” she says. Partner with a non-profit.

Your Top Event Marketing Questions Answered

Modern B2B Marketing

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). Part 2, How to Run a Flawless Event Promotion Plan , is happening on Wednesday, Jan 16 at 10am PST.

How to Optimize Events with Social Media [Infographic]

Webbiquity

Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Blogs.

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Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. It doesn't matter if you're at an analyst-sponsored event or an industrywide event with multiple sponsors, the companies buying the hors d'oeuvres and beer want to deliver their messages. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as a presenter is to avoid the commercials and present brilliant content.

Event Marketing: Time to bridge the content chasm?

Earnest about B2B

Surely there is a better way to share your marketing materials at events and exhibitions? Despite the huge growth of online channels available to marketers today, it’s still the traditional face to face engagements prove the most popular. But are these events really working? The problem is, event attendees aren’t there for the hard sell. Events

In B2B Marketing, Don’t Forget the Basics

Webbiquity

Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? Wearables?

What’s the killer app in B2B marketing? Face-to-face events

Biznology

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. Why is this the case, and what does that mean for us marketers? Bingo. alone.

The Funny and Fabulous: 10 Best Video Marketing Examples of 2016

Vidyard

This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! That doesn’t seem like the most exciting fodder for good marketing content, but when you bring the online comedy team, Tripp and Tyler , into the mix, you have all the fodder you need for the perfect comedy sketch. 7. Don’t worry.

The Domino Theory of B2B Content Marketing

B2B Lead Generation Blog

That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales? Let me illustrate the answer with a case study where I first learned about what I will refer to as the “domino theory” of content marketing. have seen this domino theory of content marketing repeated many times.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. This case study covers how a commercial cleaning and janitorial services franchise created an Internet-based direct response marketing machine. Another major piece was ongoing testing and optimization on all the new online marketing channels.

The State of Marketing Technology 2016

CMO Essentials

In his report,  The State of Marketing Technology 2016: Controlling the Chaos , the Aberdeen Group’s  Andrew Moravick  found that Best-in-Class marketers are 74% more likely to have a strongly integrated suite of marketing technology solutions and that they are also 31% more likely to make technology buying decisions independent of IT. Why is that? Do you?

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