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Event Marketing
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325 articles |
| Page 1 of 4 | Previous | Next | | | | SMASHMOUTH MARKETING DECEMBER 1, 2010 Event Marketing Works, but ONLY if Vendors Add Value I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. It doesn't matter if you're at an analyst-sponsored event or an industrywide event with multiple sponsors, the companies buying the hors d'oeuvres and beer want to deliver their messages. Simple, right? And hmmm. | | | | | | | | | | -
PR MEETS MARKETING | FRIDAY, JULY 9, 2010 Email and Event Marketing on Facebook Doesn’t Work Like all enthusiasts, I subscribed to all the salsa lists to learn about upcoming events, lessons with outside instructors and more. Recently, I’ve started receiving notifications about these events, not through my email, but through Facebook. Rather, I have to go to each group or event to leave. At least I thought I did. MORE >> -
LEADSLOTH | WEDNESDAY, OCTOBER 20, 2010 Eloqua Experience 2010 The big news of this event is the launch of Eloqua 10. The bigger story at the event was the introduction of Revenue Performance Management. In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. MORE >> -
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 6, 2012 Taking B2B Marketing Mobile: The Pitfalls and Payback Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. Lockwood points out. MORE >> -
DIGITAL BODY LANGUAGE | TUESDAY, JUNE 22, 2010 6 Ways For Marketing to Help with Social Media I can almost hear the comments already - shouldn't Marketing be "doing" social media, not "helping" with social media? The problem is that in many marketing teams, there's " marketing" and then there's "social media". The reason is that most B2B marketing teams are not set up to truly invest in social media. Sort of. MORE >> -
PAUL GILLIN | THURSDAY, JUNE 24, 2010 How to Calculate Social Marketing ROI This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all. Market influence. MORE >>
- B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 16, 2006
- Fascinating Event Marketing Stats SAZBEAN | WEDNESDAY, OCTOBER 5, 2011
- 12 Social Media Tools for B2B Pre-Event Marketing SOCIAL MEDIA B2B | MONDAY, NOVEMBER 29, 2010
- 5 Event Planning Tips…Even If You’re Not An Event Planner IT'S ALL ABOUT REVENUE | MONDAY, JUNE 6, 2011
- Lunch or Networking? - Oracle Lunch 2.0 PR MEETS MARKETING | MONDAY, OCTOBER 22, 2007
- Rock-Bottom Trade Show Tactics: Event Marketing on the Very Cheap B2BMARKETINGSMARTS | TUESDAY, JUNE 14, 2011
- How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment B2B LEAD GENERATION BLOG | THURSDAY, DECEMBER 29, 2011
- Let’s Get Together. Join Us for Our First Users Conference MARKETING GENIUS BLOG | THURSDAY, AUGUST 4, 2011
- Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce MODERN B2B MARKETING | WEDNESDAY, AUGUST 31, 2011
- Nine Simple Tactics to Drive a Higher Return on Trade Show Investment B2B LEAD GENERATION BLOG | SUNDAY, JANUARY 15, 2012
- How to Leverage the Marketing Potential of Events [Marketing Cast] HUBSPOT | MONDAY, SEPTEMBER 19, 2011
- Are You Giving More than Your Receiving? MI6 MARKETING AGENCY | FRIDAY, FEBRUARY 10, 2012
- Going Virtual Isn’t Necessarily the Answer to Replacing Your Physical Events PR MEETS MARKETING | TUESDAY, FEBRUARY 10, 2009
- B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation B2B LEAD GENERATION BLOG | WEDNESDAY, JANUARY 4, 2006
- Fascinating Event Marketing Stats [New Ebook] HUBSPOT | THURSDAY, SEPTEMBER 8, 2011
- Optimize Your Tradeshow Presence PR MEETS MARKETING | FRIDAY, FEBRUARY 26, 2010
- Mi6 Quick Tip #6 MI6 MARKETING AGENCY | SATURDAY, MAY 7, 2011
- An Example of a Well Executed Event: Blueglass 2012 MODERN B2B MARKETING | TUESDAY, APRIL 24, 2012
- How to Use Twitter Hashtags to Generate Event Marketing Buzz HUBSPOT | WEDNESDAY, SEPTEMBER 7, 2011
- 12 Social Media Tools for B2B Pre-Event Marketing SOCIALMEDIAB2B.COM | WEDNESDAY, DECEMBER 1, 2010
- The Top 7 Things to Avoid at a Trade Show MODERN B2B MARKETING | MONDAY, AUGUST 15, 2011
- How to do Post-Event Sales Enablement IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 2, 2011
- How to Use Web Seminars to Generate B2B Leads GREAT B2B MARKETING | THURSDAY, JUNE 30, 2011
- Is This What Social Media is Supposed To Be? MARKETING EDGE | THURSDAY, AUGUST 4, 2011
- 3 Top Topics from Topliners IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 15, 2011
- Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange MODERN B2B MARKETING | FRIDAY, AUGUST 12, 2011
- 4 Event Marketing Lessons From @HubSpot's Dreamforce Strategy #DF11 HUBSPOT | FRIDAY, SEPTEMBER 2, 2011
- 5 Reasons Face-to-Face Events Still Rule in Europe IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 15, 2011
- Use the Web to Optimize Your Offline Events [Marketing Cast] HUBSPOT | MONDAY, JANUARY 3, 2011
- Mi6 Quick Tip #1 MI6 MARKETING AGENCY | WEDNESDAY, JANUARY 26, 2011
- The Real Time Web: Social Media Conference RealtimeNY11 SOCIAL MARKETING FORUM | MONDAY, MAY 16, 2011
- Register Now: Must-Attend Marketing Sessions at Dreamforce MODERN B2B MARKETING | FRIDAY, JULY 15, 2011
- Inbound vs. Outbound: What’s Better? MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 18, 2011
- 76% of Businesses Use Email for Event Marketing [New Data] HUBSPOT | THURSDAY, SEPTEMBER 1, 2011
- 4 Digital Event Marketing Lessons From the Ames Straw Poll HUBSPOT | WEDNESDAY, AUGUST 17, 2011
- June 16 Roundtable: Secrets to Webinar Success THE POINT | TUESDAY, MAY 10, 2011
- MA Monday San Francisco and Other Cities LEADSLOTH | TUESDAY, MARCH 15, 2011
- Got a Cause? Pen a Poem. Win 10 Grand. PAUL GILLIN | TUESDAY, MARCH 1, 2011
- 5 Tips For Sponsoring Virtual Events IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 11, 2011
- The Sights of Dreamforce 2011 MODERN B2B MARKETING | FRIDAY, SEPTEMBER 2, 2011
- Virtual Events Gaining Traction with Associations PR MEETS MARKETING | MONDAY, FEBRUARY 14, 2011
- Your Dreamforce Survival Guide #DF11 IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 25, 2011
- Marketo Ignite Revenue Sales Insight Launch Party MODERN B2B MARKETING | WEDNESDAY, JUNE 17, 2009
- Monday Marketing Term: Workflow MARKETING GENIUS BLOG | MONDAY, AUGUST 9, 2010
- LinkedIn Launches Dramatically Improved Version of LinkedIn Events HUBSPOT | WEDNESDAY, NOVEMBER 9, 2011
- Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion B2B MARKETING SAVVY | THURSDAY, SEPTEMBER 17, 2009
- Play ball! Moneyball for Marketing IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 31, 2011
- B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions B2B LEAD GENERATION BLOG | THURSDAY, JULY 13, 2006
- B2B Lead Generation Blog: Top Six Lead Generation Challenges for the Complex Sale in 2006 B2B LEAD GENERATION BLOG | WEDNESDAY, JANUARY 4, 2006
- Searching For the Elusive Net New Name IT'S ALL ABOUT REVENUE | MONDAY, APRIL 11, 2011
- Lead Generation tips for Tradeshows Conferences B2B LEAD GENERATION BLOG | WEDNESDAY, JANUARY 27, 2010
- Top 10 Triggered B2B Email Marketing Campaigns ANYTHING GOES MARKETING | SUNDAY, APRIL 5, 2009
- Diving into Social Media Marketing? How a Social Media Consultant Can Help WEBMARKETCENTRAL | THURSDAY, APRIL 2, 2009
- Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences MODERN B2B MARKETING | THURSDAY, NOVEMBER 17, 2011
- 31+ of the Coolest Social Media, Search and Web Tools of 2010 WEBBIQUITY | MONDAY, JANUARY 24, 2011
- B2B Lead Generation Blog: Podcast: What Sales Really Needs From Marketing B2B LEAD GENERATION BLOG | TUESDAY, JANUARY 23, 2007
- B2B Lead Generation Blog: Target Marketing: What’s a Lead? B2B LEAD GENERATION BLOG | WEDNESDAY, NOVEMBER 1, 2006
- B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic B2B LEAD GENERATION BLOG | TUESDAY, NOVEMBER 15, 2005
- B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability B2B LEAD GENERATION BLOG | SUNDAY, MAY 13, 2007
- B2B Lead Generation Blog: Revised Lead generation strategy map for complex sales B2B LEAD GENERATION BLOG | TUESDAY, JUNE 7, 2005
- B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use B2B LEAD GENERATION BLOG | FRIDAY, AUGUST 17, 2007
- B2B Lead Generation Blog: Podcast: Landing Pages for Lead Generation B2B LEAD GENERATION BLOG | SUNDAY, APRIL 3, 2005
- B2B Lead Generation Blog: Why dont sales people update the CRM and what can be done about it? B2B LEAD GENERATION BLOG | MONDAY, JUNE 13, 2005
- Trigger Events – Keys to Sales Success FEARLESS COMPETITOR | WEDNESDAY, APRIL 13, 2011
- B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People B2B LEAD GENERATION BLOG | MONDAY, MAY 21, 2007
- Marketing Automation Monday – NYC & SF – Dec 6th LEADSLOTH | MONDAY, NOVEMBER 29, 2010
- B2B Lead Generation Blog: Lead generation modality map for complex sales B2B LEAD GENERATION BLOG | TUESDAY, JUNE 7, 2005
- B2B Lead Generation Blog: MarketingSherpa Data on the Best & Worst Lead Generation Offers for 2006 B2B LEAD GENERATION BLOG | FRIDAY, JULY 28, 2006
- B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 10, 2005
- B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads B2B LEAD GENERATION BLOG | WEDNESDAY, JUNE 14, 2006
- B2B Lead Generation Blog: Using White Papers for Lead Generation B2B LEAD GENERATION BLOG | WEDNESDAY, AUGUST 23, 2006
- B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads B2B LEAD GENERATION BLOG | WEDNESDAY, AUGUST 1, 2007
- B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking B2B LEAD GENERATION BLOG | WEDNESDAY, AUGUST 29, 2007
- B2B Lead Generation Blog: Using thought leader content as a lead generation tool B2B LEAD GENERATION BLOG | WEDNESDAY, JUNE 8, 2005
- 5 Must Top Skills for Today’s Marketing Professional PR MEETS MARKETING | MONDAY, APRIL 30, 2012
- 9 Ways B2B Companies Can Use Location Based Services SOCIAL MEDIA B2B | TUESDAY, JANUARY 4, 2011
- Guest Post: How B2B Companies Can Use Video/Photos in Social Media B2B VOICES | WEDNESDAY, JUNE 9, 2010
- B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation B2B LEAD GENERATION BLOG | WEDNESDAY, JUNE 13, 2007
- Social Media and Inbound in B2B Marketing: Evolutions and Challenges CONVERSIONATION | THURSDAY, MAY 19, 2011
- B2B Lead Generation Blog: On giving away ideas B2B LEAD GENERATION BLOG | WEDNESDAY, FEBRUARY 28, 2007
- 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far) WEBBIQUITY | MONDAY, SEPTEMBER 12, 2011
- B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork B2B LEAD GENERATION BLOG | FRIDAY, MAY 18, 2007
- Constant Contact Really Knows Their Customers MARKETING INTERACTIONS | MONDAY, OCTOBER 26, 2009
- B2B Lead Generation Blog: Ten ways to Better Manage Sales Leads B2B LEAD GENERATION BLOG | TUESDAY, APRIL 19, 2005
- B2B Lead Generation Blog: Where do Your Email Newsletters go? B2B LEAD GENERATION BLOG | WEDNESDAY, DECEMBER 6, 2006
- 27 Marketing Lessons B2B Marketers Should Know HUBSPOT | THURSDAY, MAY 6, 2010
- Show Me the Numbers: Hard Data on Internet Use and Media Spend CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 3, 2009
- B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI B2B LEAD GENERATION BLOG | MONDAY, MAY 23, 2005
- B2B Lead Generation Blog: Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale B2B LEAD GENERATION BLOG | TUESDAY, MAY 24, 2005
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