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Thursday, April 2, 2009
I've also seen dramatically increased interest in hiring social media consultants. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? If you're inside an organization on the hiring side, here's how a social media consultant can help your firm. Social Tagging
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Wednesday, May 26, 2010
We often get asked, "How can I find a good SEO consultant?" It can be difficult-- no government certifications exist for SEO consultants. few of us at HubSpot sat down together and developed a guide and some questions to ask search engine marketing consultants that you are consider hiring. Try to do a little SEO yourself.
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Saturday, May 16, 2009
This week I’m finishing up my day job as Sr Marketing Manager at Backbase, and will be available full-time for Marketing Automation Consulting. June 8th I will officially start as a full-time consultant. If you have Marketing Automation challenges, I’d love to hear from you ( or toll-free 1-888-4A-SLOTH). See you then!
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Monday, April 13, 2009
The latest example is last week's announcement of a new Sustainable Procurement consulting offer. IBM consulting and thought leadership resources on green and Corporate Social Responsibility. The potential scale of this is enormous, covering just about every aspect of the world's supply chain. Heather Clancy at ZDNet.
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Friday, June 25, 2010
They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. Buyers of consulting evaluate the sellers.
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Tuesday, September 8, 2009
No reputable SEO consultant or firm will even offer such guarantees. Nothing wrong with that, competition is good! Particularly for buyers.) Here are seven characteristics to help avoid hiring one of those types for your next SEO project. Irrelevant experience. Most of the good ones came out of either marketing or IT. Bottom line? Guarantees.
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Monday, March 6, 2006
Being a consultant or contractor has its advantages -- flexibility, challenge, constant opportunities to meet new people -- but it also means that you're a perpetual "outsider." Although Dan is a professional contractor, his observations apply well to consulting also. Dan had also asked me about blogging.
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Sunday, February 7, 2010
On Friday our PR firm sent this post fromSageCirclerelating to Forrester's recent decision (some say it has been in effect since mid to late 2009) to ban all personal blogs from analysts that relate to topics they are researching for.
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Monday, January 14, 2008
raquo; Market your Consulting Firm: A Tip for Promoting Your Consulting Firm I just got off the phone with a consulting client of mine and we were devising ways to market her consulting firm. One of the tools shes using to market her consulting firm is article-writing. marketing ave. What is a Resource Box?
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Thursday, June 4, 2009
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