WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

FEBRUARY 2, 2010

Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . E-book Advantages.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

B2B Marketing Directions

MARCH 6, 2022

The Brand Essence Statement Positioning for Advantage describes the brand essence statement (BES) as follows: "A BES is a document, picture, video, or some other communication vehicle that captures. It's true that the book is written primarily from a B2C perspective.

Tools 40

Tools Branding Brand Identity Ad Building 40

Martech

APRIL 7, 2023

PDFgear’s PDF Chatbot “allows users to interact with PDF documents as if they were human.” The AI-powered chatbot can discover knowledge from lengthy PDF documents, such as books, textbooks, essays, manuals, etc.

Product 103

Product Enterprise Management Copywriting User-Generated Content 103

SmartBug Media

JUNE 11, 2019

I haven’t met a sales team yet that isn’t interested in gaining more tips and tools to help them book sales meetings in order to close more deals. The meetings tool can be customized with the following branding elements on the meetings booking page: Company information. How Does HubSpot’s Meetings Tool Work? Company logo.

Hubspot 68

Hubspot Tools Software Organic Leads 68

Marketing Insider Group

APRIL 5, 2021

It’s a 175-page document, so it’s heavy with details. The real find in this document is the explanation of key models they use to determine if content is low or high quality. Set up a quick consultation , and I’ll send you a free PDF version of my books. Image: Google. Image: Google.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

JANUARY 25, 2022

Analyze and document your old website. Before you move into the new launch process, it’s a good idea to analyze your current website and document its strengths and weaknesses. There’s a way to make sure they’re all documented, tracked, and assessed throughout the website launch process. Image Source.

Marketing Websites 257

Marketing Websites Industry CMS Lead Scoring Lead Ranking 257

Navigate the Channel

JULY 9, 2023

Choose your vehicle, whether it’s a spreadsheet (recommended if you’re juggling multiple calendars), a fillable PDF or a Google document. Use Your Calendar for Social Content Approvals A content calendar developed and updated each month with timely information also provides an effective document for approvals. Why document?

Ad Building 65

Ad Building Tips Content Social Media 65

Vision Edge Marketing

JANUARY 24, 2023

Growth-oriented leaders have a documented growth plan that is fully aligned with their growth strategy. A document that outlines the steps and strategies their business is going to take to achieve its goals and objectives. This is the value of a plan when it is a living document. What’s made the difference?

Planning 213

Planning Peer-to-peer Contingency Planning Business 213

Martech

FEBRUARY 8, 2024

Step up your LinkedIn strategy with documents and polls. By setting up conditional rules based on form responses, you can ensure that leads are automatically directed to the appropriate page or meeting scheduler, significantly reducing the number of unqualified leads that book meetings.

Enterprise Management 91

Enterprise Management Sales Qualified Leads API Hubspot 91

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. How to Write a Requirements Document. Now that you know some of the capabilities you should be looking for in an online video platform, it’s time to write a requirements document.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Kapost

JANUARY 24, 2017

As Ron Ashkenas, partner emeritus at Schaffer Consulting and co-author of multiple organizational leadership books explained in a recent HBR article that when teams evolve, information can fall through the cracks. That’s why it’s important to document your content marketing knowledge. Create a Team Journal.

Planning 48

Planning Allocation Marketing Strategy Marketing & Strategy 48

Customer Experience Matrix

MAY 26, 2010

My friend and former business partner Michael Hoffman of ClientXClient recently sent a copy of his new book Customer Worthy , which explores use of his customer experience management tool, the CxC Matrix. The new book provides a detailed explanation of Matrix concepts and applications.

Work Management 120

Work Management Privacy Tagging Contacts 120

Biznology

JANUARY 5, 2022

The boy in Paddle to the Sea , a children’s book from the 1940s, which lived on the children’s bookshelf in my childhood home in Easthampton MA. What’s the last book read? That Will Never Work , by Marc Randolph, which documents how he and Reed Hastings strategized and launched Netflix. Leiber and Stoller.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Salesforce Marketing Cloud

MARCH 20, 2024

Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. Further, lack of documentation about collection methods can make it hard for users to dig in and analyze the data correctly. No, it’s all the ingredients.”

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Marketing Insider Group

JUNE 8, 2021

You should document this in your content strategy. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. Set up a quick consultation , and I’ll send you a free PDF version of my books. There are certain must-haves for success in content marketing.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Salesforce Marketing Cloud

MAY 9, 2023

Here’s the step-by-step process I recommend: Book your selected exam to give yourself a deadline and as motivation to focus and plan. I like to collate a list of recommended resources from the official Salesforce Certification Exam Guides into one document, adding respective links. How should I prepare for my next Salesforce exam?

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!). Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

MARCH 6, 2023

” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021. Today, the outputs of ChatGPT are impressive in documentation areas. a particular document or sentence). Writing program or project documentation.

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

ConvertKit

SEPTEMBER 18, 2018

Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. It seemed to be the only real way to bring your book to life before the digital age. Here are some other reasons why it may be a good fit for your book idea.

Amazon 41

Amazon Pricing Price Custom Publishing 41

Martech

OCTOBER 3, 2023

Additionally, Adobe has provided thorough documentation to accompany the refreshed Reference Library. See how many meetings are being booked, and who they are booked with, in the Meeting Performance Dashboard. This is helpful to give teams insight into what will be imported and how to import it correctly. Why we care.

Marketo 111

Marketo Enterprise Management Template Sales Qualified Leads 111

SmartBug Media

JULY 12, 2021

Storage, including document management, customer relationship management (CRM), and content management system (CMS). As a bare minimum, consider these three categories as the base of any marketing strategy: Storage (document storage, CRM, and CMS). Store drafts of documents. The categories I counted include: Design and visual.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Contently

JANUARY 24, 2022

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. Dell tackles racial bias in tech, challenges facing women in STEM and LGBTQ+ telehealth issues, and boasts noteworthy growth as a result of focusing on the topics their target audience was passionate about.

Case Study 132

Case Study Case Studies Studies Branding 132

Outreach

NOVEMBER 2, 2021

Process makes you great, documentation makes you legendary. Process makes you great, documentation makes you legendary. Because in the process of documentation, you learn so much,” says Mark. Documentation means you can plug new reps in quickly. Capture, document, and everyone benefits. They're waiting you out.

Outreach 105

Outreach Case Studies Training Practices 105

Lake One

OCTOBER 4, 2023

Documentation : Our team works closely with you to comprehensively document your key processes, definitions, and requirements. Book a demo and get ready to chart your course to CRM excellence! Pathfinder seamlessly integrates into your HubSpot implementation, onboarding, or alignment project. Here’s how it adds value: 1.

Hubspot 52

Hubspot Work Management CRM Paid Search Agency 52

Biznology

SEPTEMBER 10, 2018

Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired results. Certainly, it’s important to put basic planning documents, like these, into place. Let’s take a look at each document to see what I mean.

Planning 139

Planning Marketing Websites Guidelines Design 139

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Contently

JUNE 8, 2016

Like its author, the book is poignant, crass, vulnerable, and somehow funny at the same time. In the beginning of the book, Carr visits an old friend from his drug days to discuss one of the worst days of Carr’s life. Carr was one of his generation’s best journalists and a personal inspiration to me and countless others.

Television marketing 60

Television marketing Video Marketing Studies Research 60

Martech

DECEMBER 6, 2021

We recommend the following activities: Document everything. Documentation is one of the most important things your MOPs team can do. Here’s why: during seasonal or unexpected volumes of campaigns, it’s documentation that will keep your team afloat. Lacking inspiration? Maude Bélanger, Director of Services at Perkuto.

Resources 94

Resources Lead Scoring Lead Ranking Advertising Agencies 94

nDash

OCTOBER 13, 2022

It’s not possible to read every book on your topic. Search features such as Google Books and Amazon’s “Look Inside” can help. The books’ information can improve your pitch. These records include items like statistics, certificates, historical documents, and maps. Public information sources.

Research 98

Research FAQ Training Amazon 98

Hubspot

DECEMBER 18, 2020

As a result, you can expect your ebooks to look their best when made with InDesign, as you'll be able to create and incorporate original design elements right in your document. The best ebook format for ebook consumption is an interactive Portable Document Format, or PDF. Pros: Adobe is known for being feature-rich. Google Slides.

Marketing Budget 100

Marketing Budget Template Marketing Budget Creation Work Management 100

Martech

MAY 4, 2023

In the screen shot below, you can see an example of OpenTable helping you find and book a reservation with a restaurant. In addition, Bing Chat in Microsoft Edge has improved summarization capabilities for long documents, both in PDF and HTML formats. This is also something Bing hinted was coming weeks ago. Image: Microsoft.

API 92

API Marketing AI Paid Search Agency Transparency 92

ClearVoice

APRIL 24, 2020

Not to be confused with an executive biography that tells the background of a C-level professional, summaries are often used to explain lengthy documents in a brief, tangible way. The best way to think of an executive summary is to take a step backward before the document is created — and think about the reader. An outline.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Martech

SEPTEMBER 1, 2023

Yesterday, I spent 45 minutes booking what should have been a simple short-haul flight. Ensuring that our tech stacks are well documented, including data flows, and that data is of high quality. I lost count of the number of screens I clicked through. That means: Establishing rules for the use of AI internally.

Marketing AI 125

Marketing AI Ethics Planning Touchpoints 125

Martech

MARCH 24, 2023

Defining the customer lifecycle Much has been written about the customer lifecycle, and many marketers have documented the various stages that are a part of that lifecycle. In 2015, I wrote a book titled “Driving Demand.” I use my own (represented by the image below) with clients.

Branding 118

Branding Brand Identity B2B Acquisitions 118