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Book Review: DISCOVER Questions Get You Connected


But sales pros who’ve read Bosworth’s book often have two reactions: 1) It’s an incredibly valuable guide, particularly when selling complex, high-value products, but 2) it’s incomplete, not delving deeply enough into question design, particularly for open queries. Incidentally, both books are featured on HubSpot’s list of the top 20 sales books of all time.).

Slammed! Sales Management Book Camp

Your Sales Management Guru

Plus you’ll get all four books in Ken’s Sales Management Guru series including Slammed! KEN: Normally I do not use this blog to promote, but I have had many readers inquire about out training programs and I wanted to let everyone know about this special opportunity. Slammed! The New Sales Manager Boot Camp. We hear these comments all the time: Revenues are flat. We start 2-24-17.

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Recommended Books to Read

Puzzle Marketer

You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. has a list of books we’d like to recommend you add to your reading list. This book is about expanding the pie and coming to a mutual arrangement. This is not your typical “win win” negotiation book.

The Twitter Book that changed everything

grow - Practical Marketing Solutions

I have been working in business for 30 years and I’ve had a lot of great accomplishments but when I reach the twilight of my career, what people may remember me for is a little Twitter book I wrote in 2011. Not a day goes by that I don’t get a message from somebody thanking me for writing the book, some even telling me that the book has changed their lives.

Book Review: Social PR Secrets


Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. This is no wasted verbiage in this book, no fluff, no superfluous content. This is the bleach, the moonshine, the uranium of business books—powerful but highly concentrated. Lisa Buyer. Managing content with an editorial calendar is a necessity.”

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Blog your way into a book deal


In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. He just sold a picture book to Disney ! He’s the guy who always has a thin paperback book of short stories or essays in the a pocket of his blazer. Case-in-point: my buddy Minh Lê.

9 Marketing Books to Read Before Q1 Ends


With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? Maybe that's why, despite the perpetual time crunch, 73% of us have still made time to read an actual book in the past year. Source: Tom Writes A Book.

Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business

Connect the Docs

Naveen Lakkur and Dr Liz Alexander recently launched a book titled FOUND: Transforming Your Unlimited Ideas into … Continue reading Book Launch: FOUND: Transforming Your Unlimited Ideas into One Sustainable Business. Content Marketers Must Read Book of the Week! Content Marketers Must Read Book of the Week! Books/Writing Marketing/Business book launchI met Naveen Lakkur and Dr Liz Alexander under very interesting circumstances through our common friend Rajesh Setty. Each of their life story reads like an Oscar award winning movie.

Super Teams, a book review

Your Sales Management Guru

For a management book, this is an excellent page turner. Not only are the principles that are covered a wonderful read, but the format of the book will assist the management team in implementing the recommended actions. The book is broken into three simple sections: 1. This is not a book written for classroom discussion, it is meant for execution in the business world.

Book Review: Optimize


Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.

Three uncomfortable lessons about criticism I learned from publishing my book

grow - Practical Marketing Solutions

I was high-fiving the universe after having launched a book that finally didn’t tank like my two previous books. And then, the first one-star review crept in and vaporized my book like an orbital beam cannon. The book is better and more believable by changing that little aspect. In that case, the reader was just a bad fit for my book. That's a win-win in my book.

The Future Of Marketing E-Book

B2B Marketing Insider

The post The Future Of Marketing E-Book appeared first on B2B Marketing Insider. Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want.

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Can’t miss social media books for your Christmas list

grow - Practical Marketing Solutions

There are SO MANY books out there on social media. So to cut through the clutter and help your holiday shopping, I’m providing a succinct view of a few notable new books by highlighting: Why the book was written. The best and worst things about the book. Why was this book written? The worst thing about this book is … This is NOT for beginners.

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Getting your first book published: Lessons learned!

grow - Practical Marketing Solutions

Do you dream of writing and publishing a book some day? How did I get a book contract? Beginning in 2010, publishers actually sought me out to write a book. 2) I had successfully self-published my first book, The Tao of Twitter (a great stepping stone!). 3) I had an engaged community who would be advocates for the book. Did I make money from the book?

The best social media books for your holiday reading

grow - Practical Marketing Solutions

This has been a great year for business books and I wanted to highlight a few of my personal favorites if you’re looking to spend some time getting up to speed with some authoritative voices in the field. These are “newish” books … I’ve been catching up myself after a busy year! This is the long-awaited authoritative reference on the subject and there is no person on earth more qualified to write this book than Glen Gilmore. The world would be a better place if every company had this book in its library. It’s not just a book.

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Fused 2014 Was One for the Books


The post Fused 2014 Was One for the Books appeared first on Salesfusion. Events


Lifehack: How to write a book and actually finish the job

grow - Practical Marketing Solutions

My dear friend Marcus Sheridan recently wrote a post lamenting that one of his biggest disappoints was an inability to finish a book he had started in 2013. Writing a book is really hard work. If you’re not planning to work your ass off, you are not going to be able to finish a book. Think of each chapter in the book as a bucket you need to fill with excellent content.

The Book that Saved my Life

Fearless Competitor

My son gave me a book entitled Never Give Up by Ted Bruski of the New England Patriots. That book saved my life. Over two years ago, I was working for Best Buy in the computer department. Someone wanted to buy a monitor, and we had none on the floor. So go to the warehouse in the back, bring in 6 or so to restock the floor and sell one. That is the image. I hope it helps you too.

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Book Review: Hooked on Customers


If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. In his concise and reader-friendly book, Bob outlines five tangible habits that, if applied effectively, can transform customer service from mere “lip service” to genuine “Customer Centricity.”

Blog to Book: The Secret Behind Expert Ebooks

Writing on the Web

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. There are software programs that will help you do this.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. Yes, this is a creative writing book , but hear me out.

Please Don’t Mistake Blog Writing for Book Writing

Writing on the Web

Blog writing isn’t the same as book writing. An interesting post from Jane Friedman called “ Please Don’t Blog Your Book ,” gives four reasons why you shouldn’t use your blog to write a book. She’s right about blog writing being different than book writing. And I agree with her that blogs make bad books. Here’s why.

Book Review: Marketing in the Round


As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”.

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

It’s been proven that high income earners read more books than other demographics. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. This is a classic business book that is based on a study of some of the greatest companies created by Collins’ team of researchers. Good to Great by Jim Collins. Cohen.

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How to self-publish your book

grow - Practical Marketing Solutions

Many people dream of writing their own book and the exciting news is that today, you don’t necessarily need a literary agent or book contract to experience publishing success. That was the decision I made for my first book, The Tao of Twitter , and here are some lessons learned that can help you get started on your own effort. The books are produced on demand.

The Best Business Books of 2014 [Infographic]


There were hundreds of business books published this year. With so many books to choose from, it''s nearly impossible to figure out which ones you should actually read. Similar to the way Nate Silver aggregates political polling data , BookBub aggregated 23 different "Best Books of 2014" lists -- from The New York Times to The Financial Times and more.

How to use influencer marketing to promote your book


For context, I am using six books I have promoted over the last couple years on behalf of their authors: Glock and Law of the Jungle by Paul M. They all took responsibility for the success of their books online with online influencers. With eBooks , self-publishing, and a decrease in traditional book reading, the margins on all but the top-sellers is paper thin. Paul M.

Got Lead Gen? A Book Review

B2B Marketing Unplugged

And there are, apparently, a bunch of new ones we’re supposed to know and here is a book that explains it all (I mean everything) for us. He knows a lot about a lot of things and he has put most of it in this book. Which is not a bad thing but one that will date this book in about ten minutes. So why are there so few examples or case studies in this book? I had no idea.

The Best of the Best - Our 6th Annual Look Book

It's All About Revenue

In years' past our annual Look Books would be comprised of the best of the best when it comes to email marketing. " Click here to download your copy of the 6th Annual Look Book today. Well don't wait any longer, click here to download your copy of the 6th Annual Look Book today! This year? And check out some samples of the examples below. Cool stuff, right?

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The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Scott, for review. Measure.

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Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Here’s how to ensure your email marketing campaign works: Click here to view the Flip Book: Six Tips for Email Marketing That Work. Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. Choose the right Email Service Provider.

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Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.). Examples include comments, retweets, shares and subscriptions.

How do I market my new book with cartoons, Jeff?

Fearless Competitor

who wants to promote his great new book. How did they spread the word about their books. Guy Kawasaki has a brand new book on the market now too. Besides, Stu is mailing me a copy of his new book. Helping People Filed under: Book Reviews , Business relationships , Calling high , Find New Customers , Florida , Great books. They are all nice men.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

An idea I’ve been kicking around for a couple of years became a formal book project in January. Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. In some ways, this book is an update of my first book, The New Influencers , which was published more than five years ago.

Book Preview: The Social Employee


And the roadmap for this journey is laid out in a new book from #Nifty50 co-creator Cheryl Burgess and her partner Mark Burgess (soon to be released and available for pre-order now on Amazon), The Social Employee: How Great Companies Make Social Media Work. What do you stand for? How do you treat your people (which in turn determines how they will treat your customers )?

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10 Books Every Marketer Needs to Have in Their Library


And sometimes, like all great students, that means you need to hit the books. There is a wealth of business and marketing books out there for new or even seasoned marketers to indulge in, but with so many options, it can be difficult to know which ones deserve the time of day. You need to be a lifelong student of the industry and how it changes. Ok, no. 4) Blue Ocean Strategy by W.

How Much is Your Address Book Worth?

B2B Lead Generation Blog

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. ” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. As part of my research and training, I read a series of books on the subject of lead generation through strategic connections with people.