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Wednesday, August 5, 2009
The book explains the techniques to accomplish all of these objectives through the fictional story of Georgia Peach, a woman passionate about fresh fruit. If it's possible to do something in Blogger, you can probably find step-by-step instructions for the task in this book. There's very little to not like about this book.
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Friday, June 27, 2008
Check out Seths books. Books by Seth Godin. SETHS BOOKS. How to read a business book. like reading magic books. But reading the books is fun. lot of people read business books in just the same way. a huge gap between most how-to books (cookbooks, gardening, magic, etc.) Gardening books donâ??t
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Friday, January 23, 2009
King's book makes it possible for any business to improve its online performance. The book is divided into two major sections: Search Engine Marketing Optimization and Web Performance Optimization. While much of the material here is well-covered in blogs and other books, even experienced SEOs are likely to find a few new ideas here.
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Tuesday, September 18, 2007
This book explodes their old view of the world. Scott performs two important services with this book, one tactical and one strategic. One measure I have of a book's utility is how many passages I highlight; I wore out a highlighter on this book. social media. It teaches you precisely what interests them.
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Wednesday, October 24, 2007
Getting the "front end" of marketing right us crucial because, to cite one example used in the book, "80% of HP's and Canon's revenue comes from products less than two years old." Among the book's highlights: - "Competitive advantage, therefore, goes only to the risk takers—to those who pioneer useful new management techniques."
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Thursday, March 1, 2007
The authors cite two examples early in the book, from opposite ends of the political spectrum, to illustrate stickiness: Ronald Reagan's "It's morning again in America" and James Carville's "It's the economy, stupid" (proving that sometimes stickiness is more a matter of luck than brains). memorable. That's right, SUCCESs."
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Tuesday, May 29, 2007
Most business and marketing books are written for the broadest possible audience, have the tone of a motivational speaker, and offer specific, concrete guidance on topics such as drawing more web traffic, better organizing your time, or closing the big sale. Three interesting facts from the book that you may or may not have known: 1.
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Friday, July 11, 2008
In writing Marketing That Matters , authors Chip Conley and Eric Friedenwald-Fishman, not content merely to provide an above-average book on marketing strategy, instead wrote an impressive book on marketing strategy—with a point of view. If your political leanings are left of center, you'll like (most of) this book.
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Thursday, January 29, 2009
Tags: Book Reviews
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Wednesday, July 30, 2008
A book written by an economist, that attempts to use economic theories to explain pretty much everything in life, probably sounds more like a cure for insomnia—perhaps even masochism—than a page-turner. While Harford's book is very, very good, it does have three minor weaknesses. The result is a tragic downward spiral.
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