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A Simple Approach to Document Your Content Marketing Strategy

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For everyone else, you can use this to help you document a content marketing strategy that you can present to your team and continue to refine. These broad questions must be answered to start your documented strategy: What is the challenge? The post A Simple Approach to Document Your Content Marketing Strategy appeared first on Content Marketing Institute. Click To Tweet.

How Document Analytics Became Our Secret Weapon


Twenty-three years ago, the PDF, or portable document format, was released. When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions. Sales enablement.

Introducing Document Analytics


That’s why this week we’re excited to announce the official launch of Document Analytics. Contently users can upload downloadable documents like PDFs, PowerPoint presentations, and Keynote decks into the Contently library. If you’re a Contently client, feel free to reach out to your account manager to see if you’re eligible to upgrade to Document Analytics.

Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It

Junta 42

If you are a regular reader at Content Marketing Institute, you know how often we talk about the importance of documenting your content marketing strategy. According to our latest research , we know that marketers who document their strategy are much more likely to accomplish their content marketing goals and be successful. What holds us back from documenting? Click To Tweet.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

Documentation and Communication Lead To B2B Content Marketing Success

KoMarketing Associates

These statistics indicate that it helps to fully grasp a content marketing strategy before executing it, but how many B2B marketers have a documented plan? Fifty-three percent of the most effective B2B content marketers claim they have a documented strategy in place, compared to 40 percent of the least effective marketers who said they do not have one at all.

We Documented Our Company's Mistakes Every Week for a Year. Here’s What We Learned.


We then document those lessons, and once-a-year, we review the key themes. Be sure your contracts and documentation tackle as many of these project unknowns as possible. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Every Friday, our team comes together for a weekly reflections meeting. 4) Don't overlook easy money.

Scribd: Just Another Document Sharing Site?

Writing on the Web

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? Document sharing is a great way to promote brand awareness, bring eyeballs to your content & marketing collateral and increase link building (and we love link building.).

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Report: The First Engagement Benchmarks for Downloadable Documents


At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics. Key findings include: Though the average length of a downloadable document is 13.4 The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist. ROI Document Analytics downloadable content FeaturedMarketers can track almost everything that lives on the web. However, some of the most valuable digital marketing collateral doesn’t live on web pages.

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B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy


Do you have a documented content/social strategy? There has been a lot of hype over the past year about “documented content strategies” – you know, the type of strategy that’s actually written down and planned out, not just left to memory through verbal brainstorming and game planning. It’s time to nail down your strategy and get it documented. You should. I know, I know.

This AI Startup Wants To Automate Your Tedious Document Searches


The post This AI Startup Wants To Automate Your Tedious Document Searches appeared first on Opentopic. – For the casual internet user, a quick Google search is often all it takes to find plenty of information on any particular topic. But for specialized financial research, analysts often find themselves laboriously searching proprietary databases, regulatory filings, and paywalled sources that aren’t even indexed by the big search engines, says Jack Kokko, the founder and CEO of financial. Marketing - Financial Services

New Research Says Documenting Your Content Strategy is Critical

Marketing Action

Marketers who take the time to document their content marketing strategy are more effective than those who don’t. That’s a great starting point, but taking the time to document the strategy you’ve created is a critical next step.”. Here’s the data he’s referring to: Most B2B marketers have a content strategy, but only 35% have documented it. The average is 28%. Learn More.

Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. This part of the document is where you're most likely to need outside help: it takes an expert to know what functions are implied by each project objective.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

Panama Papers: Emma Watson named in leaked documents


Opentopic blog >> 11/05/2016: Actress and women’s rights campaigner Emma Watson has been forced to defend her reputation after she was named in the Panaman Papers. Watson’s name was found the The Spectator using the searchable database of 214,000 offshore entities that was published yesterday. However, she has denied that she used her account for tax evasion purposes. Cognitive Technology undefined

Documented Strategy Helps Brands Track Content Marketing ROI

Content Standard

However, a well-documented strategy can offer new insights, according to a study on 2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America from MarketingProfs and Content Marketing Institute. Documented strategy has emerged as one way brands can get a more complete picture of those results, and marketers say it’s working. Content Strategy Marketing

Digitization, digitalization and digital transformation: the differences


ICT Information management automated workflows business process automation cyber physical system digital business digital disruption digital workplace digitalization digitize disruption document imaging document scanners DX economy information age process digitizationRecently I heard someone saying he wanted to digitize his business. It sounded weird.

Savvy Toolkit - Gridly Gives Your On-The-Fly Documents Consistent Look and Feel!

Savvy B2B Marketing

It helps reduce the cost and time to make these changes making it easy to create and revise branded documents using your browser Do you want to have consistent look and feel for all your marketing pieces and the ability to quickly customize to include a trade show booth number or promotional landing page URL without having to pay for a whole new piece from a designer?

Cognitive content strategy


When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. Managers of large sites must balance search AI with navigation IA. My job involves building content systems and platforms for the world’s largest private digital publisher— IBM.

Interesting content marketing trends to watch for in 2017


Document the concept. CMI reports that roughly 37% of B2B marketers and 40% of B2C marketers have a documented content plan. CMI’s statistics showed an increase in documented strategies year over year and that trend should continue as businesses start to take content more seriously. Digital marketers are aware of the importance of a documented plan. Like this post?

Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy


That’s why it’s important to document your content marketing knowledge. The post Hack Your Content Plan: Here’s How to Document Your Content Marketing Strategy appeared first on Kapost Content Marketing Blog. Times of change for organizations are times of celebration. As your company begins to expand, so will your content marketing team—as your organization evolves, so will your need for more editors, storytellers, consultants, and freelancers. But growth is a double-edged sword. Create a Team Journal. Record your meetings. Write down your minutes.

The holistic challenge of information in business optimization


Each organization invests hours of work and numerous processes to deal with documents, data and information every single day and across multiple departments. Business and management Business optimization Featured Information management CRM customer experience customer onboarding digital transformation Document Management enterprise information management optimizationEvery […].

Everything you need to know about user guides and manuals


Otherwise referred to as a user manual, a user guide is a technical document with a quite specific purpose: to help non-technical people pinpoint and solve problems without expert assistance. Sooner rather than later, the Internet of Things will connect us all into a global network of intuitive devices, designed especially for our convenience. What is a user guide? Why are they important?

What the Twitter IPO Means for Marketers

It's All About Revenue

With the Twitter IPO and review of their S-1 document , one can anticipate more resources for Twitter to focus on four components of their value proposition: Public. Social Media 5 tenets of modern marketing b2b marketing engagement initial public offering S-1 Document Social Advertising social services Twitter Twitter IPO price. if this resonates. 5 Tenets of Modern Marketing.

Why your sales staff isn’t on iPads (and why it should be)

Sales Intelligence View

iPads are not designed for document storage but your sales force doesn’t need to store anything if the cloud is available and your bandwidth is strong. A new report from Gartner covers the latest advances in sales strategy and some serious stats on B2B adoption of mobile technology, social CRM, and clienteling. Apple has an app for that. If not, you’ve got a different category of problems.

Why Buyer Personas are a Potential Obstacle to Demand Generation Success


What most organizations fail to do is document the buyers approach to the purchase (this is more than just interest, consensus, evaluation, decision). Blog B2B Marketing Buyer intersection points Buyer persona Content Marketing Institute Demand Generation Strategy DemandGen report

The Future of Nonprofit Marketing Depends on Strategy Investment and Documentation

Content Standard

Undocumented strategy could be the cause of discontent with nonprofit marketing, as the study showed that only 23 percent of marketers with a content marketing strategy actually document it. “Last year, we asked marketers for the first time whether or not they had a documented content marketing strategy. Unfortunately, only 35 percent actually feel these efforts are effective.

What’s New Weekly: Google’s 20% Time and Docalytics

Vertical Response

In this episode, we highlight changes to Google’s 20% Time and a document analytics program called Docalytics. Tools/Services Videos 20% Time analytics Chipper Nicodemus Derek Overbey Docalytics Document Management Episode Gmail google New Weekly verticalresponse VR Marketing web analytics We’re back with another episode of “What’s New Weekly.”

How One Company Increased Lead Gen by 2000 Percent - Case Study

It's All About Revenue

When the recession hit a few years ago one company found that it needed to transform itself into the largest document management company for the architectural, engineering and construction (AEC) industry in the world. To tackle such a challenge head on ARC Document Solutions turned to Oracle Marketing Cloud. No small undertaking by any means.

Observations on the State of Content Marketing


When asked if they had a Content Marketing Strategy – 39% of organizations replied “yes, but it is not documented.” If you are able to have a “strategy” that is not documented, then I would like to announce that I have a Ph.D., What is the importance of documenting a content strategy? This is not a strategy; this is an idea or at best, a suggestion. but no diploma stating such.

9 Companies That Make Content Marketing Execution Simple

B2B Marketing Insider

It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing. Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical. So you and your team hold meetings and workshops, discuss the big picture, and even compile […]. Content Marketing

The History of the PDF and Its Marketing Limitations

B2B Marketing Insider

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case […].

The Problem with Facts vs. Myths Documents in B2B

B2B Ideas @ Work

The Problem: Research suggests “facts vs. myths” documents do not deliver information effectively due to the way our brains process that information. For example, if you produce a product that has some buzz and people don’t really know what’s true and what’s not, do not develop a facts vs. myths document to set the story straight. Scientific research related to human behavior has given us much insight into how people process information. One item worthy of discussion in a B2B forum is the idea of presenting information as facts vs. myths.

Does Your B2B Marketing Team Need Training in Marketing Automation?

B2B Lead Blog

Sometimes it’s online training, or it costs extra, or it’s only offered in the form of manuals and product documentation, but most vendors provide some way to learn how their system works and how to get the most out of it. Most vendors offer some sort of training along with their marketing automation software. But […].

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Documented Content Strategy Helps. What the CMI/MarketingProfs Benchmark Study did indicate is that those organizations with a documented content strategy had a better rate of effectiveness. A little more than half (53%) of the most effective content marketers had a documented strategy. You can surmise from the above that having a documented content strategy is not enough.

15 Google Doc Features You Didn't Know Existed (But Totally Should)


For example, did you know you can look at a document's entire revision history to figure out what was changed and when? Writing a long document with a lot of subsections that readers may want to jump to? Simply click through the headers and subheaders in the sidebar to easily jump from place to place in your document. You think you know a ketchup cup, man.). 1) Templates.

3 Sales Tools That Are Changing the Way Salespeople Do Business

Sales Prospecting Perspectives

Here are a few tools that have helped salespeople gain new insights and pursue new strategies for success: Document Analytics. Each step in the sales pipeline is affected by the exchange of documents: client education, contracts, marketing materials, business proposals, letters of intent and just about everything in between. Lightweight CRM. Social Media. Follow him on Twitter.

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Marketers Are Sabotaging Their Content Programs


When the Content Marketing Institute releases its annual Benchmark report, I beeline for one stat: How many people had a documented content strategy? Every year, the shockingly low number of marketers who have a documented content strategy has been the most troubling stat in the robust report. Why we’re obsessed with documented content strategies. It’s just logical.