10 Step Positioning Process: An “Obviously Awesome” Book Summary – Part 3
Heinz Marketing
OCTOBER 27, 2023
This is the third and final book summary blog on Dunford’s “ Obviously Awesome! Dunford uses a great example in her book about Arm & Hammer repositioning from baking soda to a deodorizing product. Layer on a Trend (Carefully) Once you’ve developed your market context, you might consider layering on a trend.
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