Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Martech

FEBRUARY 8, 2024

Step up your LinkedIn strategy with documents and polls. By setting up conditional rules based on form responses, you can ensure that leads are automatically directed to the appropriate page or meeting scheduler, significantly reducing the number of unqualified leads that book meetings.

Enterprise Management 104

Enterprise Management Sales Qualified Leads API Hubspot 104

DivvyHQ

JULY 27, 2017

Team members receive email alerts as an FYI or when action is required on their part, and they can then access the content and make changes all in one place, as opposed to sending marked-up documents back and forth through email. Our project managers are uploading stuff and are able to comment so they are our biggest fans of DivvyHQ.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Aberdeen

MARCH 28, 2023

For the first time, anyone with an internet connection can gain access to tools capable of producing very human-like creative content, whether that’s a blog post on SEO best practices in the style of Hemmingway, a book report on Lord of the Flies, or an image of a ferocious orange dinosaur in the style of Van Gogh.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. E-books/Books. Books are one of the most common—and highly valued—types of premium content products. Figure 3: Hinge’s Visible Expert Book. Figure 2: Example of Executive Guide. Training Courses.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Outreach

NOVEMBER 2, 2021

You have to listen, take notes, have a study group, a little practice test. Process makes you great, documentation makes you legendary. Process makes you great, documentation makes you legendary. Because in the process of documentation, you learn so much,” says Mark. Documentation means you can plug new reps in quickly.

Outreach 105

Outreach Case Studies Training Practices 105

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases. We tricked you!

Startups 335

Startups Marketing & Strategy Marketing Strategy Content Marketing 335

Marketing Insider Group

DECEMBER 14, 2021

Our method; briefing documents for each of our clients. You can provide these in an e-book PDF format or something like a Google Doc so your writers can save it to their desktop for ease of use. Google Docs are living documents, so your goals can change without derailing your process. What is common industry vernacular?

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Martech

MARCH 24, 2023

Defining the customer lifecycle Much has been written about the customer lifecycle, and many marketers have documented the various stages that are a part of that lifecycle. Making the case for full lifecycle (meaningful) engagement One thing I often hear from executives is how to justify the cost of full journey engagement.

Brand Identity 128

Brand Identity Branding B2B Acquisitions 128

WriteSpark

APRIL 4, 2018

Updated product details, new case studies etc. Of course, you may find that some white papers are so dated it's better to simply replace them with a new paper, e-book, or other content to meet your marketing goals. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 4, 2018

Updated product details, new case studies etc. Of course, you may find that some white papers are so dated it's better to simply replace them with a new paper, e-book, or other content to meet your marketing goals. For some products or marketing situations, the information renewal cycle may have an even shorter timeframe.

Paper 120

Paper Copywriting Case Studies Case Study 120

Marketing Insider Group

SEPTEMBER 7, 2020

Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. Studies have repeatedly stated that it takes an average of eight touches to get a lead to make a conversion. The Bottom Line.

Conversion Rate 305

Conversion Rate Tactics Optimization Conversion 305

Animalz blog

NOVEMBER 28, 2023

Reid Hoffman, cofounder of LinkedIn and former board member of OpenAI, offers a valuable insight in his book Impromptu. Chances are also high you’ve come across The Marshmallow Test , The Bystander Effect , or The Stanford Prison Experiment — famously captivating studies to build hooks or arguments.

Marketing AI 78

Marketing AI Research Tactics SME 78

Martech

APRIL 19, 2023

She found that by treating decisions like a design problem, you can bring many design best practices to bear, such as ideation, documentation, rendering, refinement, QA, and design thinking. Other use cases include customer satisfaction, marketing attribution, and competitive and go-to-market strategies. Map out decisions.

Allocation 119

Allocation Marketing Attribution Enterprise Management Marketing AI 119

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

Contently

MAY 26, 2017

No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about. The amount of time it takes to write an article or an e-book will depend upon a number of variables specific to your organization.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Briefs merge information from multiple stakeholders into one document. Rewriting existing content Ask a generative AI to rewrite your case study into a 500-word blog post and be amazed by the results. They can also be the bane of a strategist’s existence.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

SmarkLabs

JUNE 13, 2022

Once you document your client profiles and personas, your contact database should be segmented in order to send relevant, targeted messages that resonate with your target buyer personas. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Check out ? Let’s recap. Email Promotion.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

ClearVoice

APRIL 24, 2020

Not to be confused with an executive biography that tells the background of a C-level professional, summaries are often used to explain lengthy documents in a brief, tangible way. The best way to think of an executive summary is to take a step backward before the document is created — and think about the reader. An outline.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Some examples of digital products are video games, music, movies, apps, and e-books. In most cases, the same digital file can be sold over and over.

Examples 91

Examples Product Work Management Marketing Management 91

WriteSpark

NOVEMBER 14, 2012

I consider these two books to be essential if you want to learn or improve your white paper writing skills: Writing White Papers by Michael Stelzner. This book presents a good overview of writing and. documents to attract and engage readers. This book presents a good overview of writing and. Crafting White Paper 2.0

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

I consider these two books to be essential if you want to learn or improve your white paper writing skills: Writing White Papers by Michael Stelzner. This book presents a good overview of writing and. documents to attract and engage readers. This book presents a good overview of writing and. Crafting White Paper 2.0

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

APRIL 8, 2014

Updated product details, new case studies etc. Of course, you may find some white papers that are so dated it''s better to simply replace them with a new paper, e-book, or other content to meet your marketing goals. .* For some products or marketing situations, your renewal cycle may have an even shorter timeframe.

Paper 120

Paper Copywriting Case Studies Case Study 120

SalesIntel

DECEMBER 6, 2023

According to recent studies, sales productivity tools usage has surged by over 120% since 2017, with 75% of high-performing sales organizations attributing their success to the strategic implementation of these tools. The market has started to see more e-signature and document tracking solutions pointed out for sales teams.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

JUNE 29, 2023

Lots of Paperwork Documentation is necessary to show the evidence of a contract. We can’t forget books like Hamlet by William Shakespeare, Frankenstein by Mary Shelley, and The Odyssey by Homer. You can go a step further by asking your company to feature your happy clients in a case study. Master storytelling.

Peer-to-peer 72

Peer-to-peer Ad brokers Burn Rate Budget Programs 72

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. Including a call-to-action at the end of the document can only increase the chances that white papers can be a guaranteed sales revenue source. Case Studies.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

B2B Marketing Directions

JULY 4, 2021

On one hand, numerous studies conducted over the past several years have reported that consumers and business buyers want - and are willing to provide personal information in order to receive - personalized offers, messages, and experiences. For a more detailed description of the Gartner/CEB study see this post. Canada, and the U.K.,

Privacy 98

Privacy Personalization Gartner Privacy Policies 98

NuSpark Consulting

NOVEMBER 3, 2019

The answers to their questions may be captured in datasheets, case studies, FAQs and product samples. These may include; how-to projects, user community invitations, special offers, customer support documents and user-generated content channels on social media or blog posts. Give them content that delights them.

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

AccuData

APRIL 12, 2021

Do not just help out with dissertations, may do your own case studies, video report, book report, PowerPoint presentation, case studies among others. Another factor that must be considered when a writer is searching for a website where they can purchase essay documents is the caliber of the paper itself.

Paper 40

Paper Buy Work Management Marketing Management 40

Tomorrow People

DECEMBER 13, 2018

If we then use that project for a case study, that’s additional marketing content. However, within those companies, the content we produce — be that how-to documents, case studies, Q&A pages, or articles — needs to resonate with a range of people, all of whom will have slightly different remits.

Work Management 179

Work Management Marketing Management Service Trends 179

Hubspot

JUNE 13, 2018

Shane Snow’s Marketing Plan for His Book Dream Team. A successful book launch is a prime example of data-driven content marketing. When Shane Snow started promoting his new book Dream Team, he knew he had to leverage a data-driven content strategy framework. Develop a promotional workflow. Contently’s Content Plan.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Hubspot

JANUARY 26, 2023

This detailed document lays out both the mission of your business and all the steps you need to get started. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. Case Study: Tamsen Webster Tamsen webster is a keynote speaker and message strategist.

Work Management 72

Work Management eCommerce Paid Search Agency Marketing Management 72

Seismic

MAY 16, 2019

It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful at each stage of the sales process. We have moved way past the days where sales enablement needs to be defended and made the case for.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

GreenRope

DECEMBER 15, 2021

A marketing strategy is a document that explains how a company plans to drive awareness, conversions, and loyalty in the coming year. Develop a more consistent case study template & calendar for publication. What is a marketing strategy? Use social media, content, outreach, and PPC to drive traffic to increase awareness.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Convince & Convert

SEPTEMBER 28, 2010

He successfully documents that evolution in his new book microMARKETING : Get Big Results by Thinking and Acting Small. Written with a level of urgency and power that is an unfortunate rarity in contemporary business books, microMARKETING feels a lot like having a conversation with Verdino. microMARKETING – Think Small.

Case Study 114

Case Study Case Studies Paid Search Agency Advertising Agencies 114