WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. When the Draft has "Problems" » Technical Writer or Technical Copywriter? Documentation or product development groups.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

APRIL 4, 2018

Of course, you may find that some white papers are so dated it's better to simply replace them with a new paper, e-book, or other content to meet your marketing goals. How a Copywriter Can Help.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 4, 2018

Of course, you may find that some white papers are so dated it's better to simply replace them with a new paper, e-book, or other content to meet your marketing goals. How a Copywriter Can Help.

Paper 120

Paper Copywriting Case Studies Case Study 120

ClearVoice

FEBRUARY 13, 2023

Let’s explore this question in our comparison of the AI copywriting assistants, Jasper and Copy.ai Documents If you need help with long-form content, Jasper’s Documents feature can write longer blog posts, emails, social media posts, and even books. is an AI copywriting tool built on OpenAI’s GPT-3 platform.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

Marketing Insider Group

AUGUST 12, 2020

As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” Let your employees create posts, and then have your editorial team (or even your copywriters) check for grammatical or spelling errors.

Social Media 324

Social Media Top of Funnel Social Marketing Marketing & Strategy 324

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

B2B Digital Marketer

MARCH 16, 2023

With a high-energy style, Dacia draws from her experience as a top-tier sales professional, copywriter and three-time business owner. ” “Marketing plans should be highly-actionable, living documents that then turn into execution plans.” ” “It’s not about you.”

B2B Sales 52

B2B Sales B2B Marketing Advertising Agencies Planning 52

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Some examples of digital products are video games, music, movies, apps, and e-books. This is easy if you’re self-publishing your book.

Examples 91

Examples Product Work Management Marketing Management 91

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A draft may have been written for a document, but you feel it could benefit from the fresh, objective perspective of an outside writer. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A draft may have been written for a document, but you feel it could benefit from the fresh, objective perspective of an outside writer. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

Contently

MAY 26, 2017

No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about. If you’re an agency, or work with an agency, you may start out using your in-house copywriters.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

WriteSpark

APRIL 8, 2014

Of course, you may find some white papers that are so dated it''s better to simply replace them with a new paper, e-book, or other content to meet your marketing goals. How a Copywriter Can Help.

Paper 120

Paper Copywriting Case Studies Case Study 120

The ABM Agency

SEPTEMBER 27, 2020

Translation: You need to have a B2B copywriter who wields their sentences craftily to keep a prospective account engaged and hooked. With over 250 grammar rules, this helpful tool provides a thorough analysis of your documents, assisting you in reaching your fullest potential as a B2B copywriter. But how does it work?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM Tools 52

WriteSpark

JUNE 1, 2010

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). Don't use the writing process as a political tactic or as a substitute for the thinking and discussion that needs to happen offline for the document's topic, or worse, the product itself. What qualities, skills, actions, etc.

SME 120

SME Copywriting Rules Features 120

Sprout Social

SEPTEMBER 26, 2023

AI input risks Generative AI tools accelerate several functions such as copywriting, design and even coding. These tools rely on large language models (LLMs) that are frequently trained on publicly available internet content, including books, dissertations and artwork. Considering these instances and future repercussions, the U.S.

Marketing AI 104

Marketing AI Enterprise Management Work Management Marketing Management 104

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Jill Konrath's book Selling to Large Companies is an essential read for understanding this environment. Books by Janice King. Case Studies.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Janice King is an award-winning freelance technical copywriter for global technology companies. Books by Janice King. Technical Copywriter.

Social Media 120

Social Media Media Forrester Copywriting 120

Valasys

FEBRUARY 4, 2022

Because of this, now there are a lot of students who prefer to use these books instead of writing their own research papers. It is for this reason that in order to come up with the very best research paper potential, it is advisable that you consider engaging the services of a fantastic copywriting firm.

Paper 40

Paper Purchase Research Sample 40

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Technical Writer or Technical Copywriter? Janice King is an award-winning freelance technical copywriter for global technology companies.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Janice King is an award-winning freelance technical copywriter for global technology companies. Books by Janice King. Technical Copywriter.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

OCTOBER 1, 2009

All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides. I am intrigued by a forthcoming book on this topic: The IT Value Network.).

Copywriting 120

Copywriting Paper Case Study Case Studies 120

SmartBug Media

JANUARY 14, 2020

There is no such thing as a scope document with too much detail. Like the scope document, the WBS should be as detailed as possible. You’ve hired professional designers, copywriters, developers, videographers, editors, and other creative talents for a reason—they know what they’re doing. Make sure you document everything.

Creativity 80

Creativity Work Management Deliverability Budget Programs 80

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. Copywriters – These are writers raised in the marketing world. Hire a copywriter/journalist & train them on the skills they lack. These writers make content marketing run. Have research?

Buyer Personas 107

Buyer Personas Copywriting Content Ideal Customer Profiles 107

WriteSpark

MARCH 26, 2009

Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses. A press release to alert journalists and analysts is another document commonly created for every new product.

Comparison 120

Comparison Copywriting Banner Ads Press 120

Marketing Insider Group

MAY 28, 2015

The Answer That Came from a 1,600 Year Old Document. Decades ago, copywriters learned the same secret to creativity. They created what became known as a “ swipe file “ It was a file of copywriting that had already proven to be effective. She was a medical scientist and pharmaceutical chemist.

Creativity 100

Creativity Content Marketing Copywriting Content 100

Ambal's Amusings

AUGUST 5, 2010

Most business-oriented white papers are both marketing and educational documents, and the size are much shorter with the level of detail is presented at a much higher level. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Jonathan Kantor Recommends.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Pam Didner

AUGUST 12, 2019

It’s an essential document to guide creation of creative briefs, content, and sales training. Please bear in mind: Messaging is NOT copywriting. Essentially, messaging is the prelude to content creation and copywriting. The messaging framework provides guidance for content creators, copywriters, and designers.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

WriteSpark

APRIL 7, 2009

Certainly, an accurate and well-written document is essential for gaining the customer's approval. Learn more about Janice's technical copywriting services. Janice's latest book, Copywriting That Sells High Tech , has been called "a superb guide to great copy for any technology-based product or service."

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

Ambal's Amusings

SEPTEMBER 10, 2009

Sarah Mitchell's blog Global Copywriting. Casey Hibbard's book Stories that Sell. Jill Konrath's book Selling To Big Companies. Joe Pulizzi's and Newt Barrett's book Get Content. Casey Hibbard's book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Get Customers.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Sprout Social

FEBRUARY 15, 2022

In my world of content creation, assignments can take a few hours or a few days, so per project rates are what work for me,” says Nicole Tabak , freelance copywriter, content creator and brain behind the Social Media Detox newsletter. “I Document every step in detail. How do they book a consultation with you?

Social Media 104

Social Media Consulting Media Work Management 104

ClearVoice

NOVEMBER 7, 2019

Here’s the deal : Lang says because most companies are used to seeing proposals, they are more likely to be impressed with a writer who provides a document they can share, rather than email. Consider this: a company wants to hire a copywriter with a salary of, say, $50K annually, plus benefits.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Ambal's Amusings

JANUARY 31, 2011

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. Find her website at Global Copywriting. Happy Twittering! Jonathan Kantor Recommends.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

ClearVoice

JUNE 11, 2020

When you hear about transcription services, you probably think of writers needing phone interviews morphed into text documents. Rev provided English captions, Spanish subtitles and document translations to give each Home Depot team member equal access to the educational materials. Rev: Customer story with Home Depot.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

ClearVoice

NOVEMBER 1, 2019

As writer and principal Bruce Mendelsohn explains, for copywriters and content developers, ROI is the sweet spot where a writer’s work ethic, responsiveness, creativity, talent and clarity meets measurable activity for the client’s goals. Journalist and content writer Jolene Latimer gives the example of an e-book that cost $500.

ROI 56

ROI Allocation SEM Click Rate 56

Ambal's Amusings

DECEMBER 3, 2009

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. Find her website at Global Copywriting. Happy Twittering! Jonathan Kantor Recommends.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100