KoMarketing Associates

SEPTEMBER 1, 2015

SMX East 2015. Pubcon Las Vegas 2015. What to Expect : What will make this session the most interesting is the combination of key market information along with tactical resources and examples. Searchlove London 2015. Be sure to check the site for more information! New York, NY: Sept. 29 th – Oct 1 st.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

KoMarketing Associates

AUGUST 27, 2015

Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Edit Billing Information. Ad Manager Improvements. Faster Form Submission.

Facebook 120

Facebook Paid Search Agency Ads Mobile Advertising 120

KoMarketing Associates

MARCH 19, 2015

While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test. So without further ado, here are my top takeaways from SMX West 2015: 1. #1

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. CMI & MarketingProfs’ 2015 B2B Content Marketing Benchmarks, Budgets and Trends. Final Thoughts.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. 2015 must be a year where marketers begin to show demonstrable value to their organizations and the investments that have been made.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

ViewPoint

MARCH 24, 2015

Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. Mike’s passion is backed up with information that is clear, direct and concise.

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

KoMarketing Associates

DECEMBER 15, 2015

In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015. Why would Google do this?

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers. 5) B2B Marketing Events to Watch in 2015. 1) If you go, be present.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Onalytica B2B

MARCH 18, 2015

This is DTC (direct-to-consumer), which means it doesn’t require a doctor’s order for the consumer to be better informed of their health. As of Feb 2015, there were already 14 prestigious hospitals doing pilot programs of HealthKit , with many more to follow. Digital Health Landscape 2015: Influencers & Brands Click To Tweet.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Vidyard

SEPTEMBER 22, 2015

This would allow a sales rep to be informed about an upsell opportunity like needing a new filter, or the ability for a service technician to open a new support ticket when it’s time to schedule annual maintenance. What were the Dreamforce 2015 moments that most inspired or entertained you? Leadership shined through the entire week.

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

MARCH 7, 2018

In the search for top talent, every recruiter prefers an informed candidate. Informed candidates make the hiring process easier by asking smarter questions, doing the necessary research on the company, and tailoring their expectations to the role they're applying for. So how can these job-seeking unicorns be spotted?

High Quality Lead 74

High Quality Lead Resource Management Click Rate Studies 74

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. Leverage Surveys.

Education 120

Education Tactics B2B Marketing Practices 120

TrustRadius Marketing

APRIL 16, 2021

In 2015 – 2016, HR cloud technology vendors have continued to receive massive, increasing amounts of funding from venture capital investors—so much so that the media has dubbed it an on-going “love affair.” THIS IS A TEST TO SEE WHEN THIS GOES LIVE. This message should appear at 3:05.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

B2B Marketing Traction

JANUARY 15, 2015

New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. For more information about LinkedIn and the workshop, please contact Jennifer Beever from New Incite today or register on our Eventbrite page. I always come away with new things I can implement immediately.”

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

Marketing Insider Group

DECEMBER 27, 2015

Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. The post The 20 Best Infographics Of 2015 appeared first on Marketing Insider Group. To date, there are 79,000,000 search results on Google for “infographic.” In […].

Best Practices 60

Best Practices Search Marketing Google Content Marketing 60

B2B Marketing Traction

JANUARY 20, 2015

On Friday, February 20, 2015, New Incite is offering its new How to Blog for Business Results workshop in Los Angeles. For more information about how to blog and the workshop, please contact Jennifer Beever from New Incite today or register on our Eventbrite page. I always come away with new things I can implement immediately.”

Consulting 100

Consulting Marketing Mix Planning Tactics 100

Marketing Insider Group

AUGUST 7, 2020

Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. This one might be the most viral infographic of 2015. The Home Depot: Color Theory. Kind of like domes.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Crimson Marketing

MAY 1, 2015

B2B buyers…find their buying decisions influenced by information from hundreds of different sources. Social proof: Roughly 22% of all B2B buyers explicitly use the recommendations of their social media networks to inform their purchasing decisions. The post 4 Ways The B2B Buying Process Has Changed in 2015 appeared first on.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Writing on the Web

DECEMBER 31, 2014

What goals have you identified for your blog and website for 2015? Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Biznology

JANUARY 29, 2015

No matter how small or “old fashioned” a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. For consumers who enable beacon technology, it can open a whole new world of shopping experiences that include discounts, aisle-by-aisle maps, and even product information.

Trends 80

Trends Mobile Advertising Enterprise Management Internet Marketing 80

Convince & Convert

APRIL 1, 2015

Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about. A well-written, informative article will get read and shared extensively by your target audience by virtue of its quality. And yes, there’s more to the headline than keywords.

Keywords 167

Keywords Lead Ranking Lead Scoring SERP 167

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. People want information when they are ready to buy, not when you want to sell.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Vidyard

OCTOBER 21, 2015

Demand Metric’s research was thorough and there’s a lot of important information to digest. Download the 2015 Video Content Marketing Benchmark Report. The post The State of Video Marketing 2015 appeared first on Vidyard. Want a quick taste? Snack on this video appetizer first! Chew on these Key Findings.

Peer-to-peer 50

Peer-to-peer Video Marketing Advertising Agencies Advertising Benchmark 50

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). Sharing files and information impacts productivity and can simplify the life of marketers and customers.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

markempa

JANUARY 12, 2015

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. ” In my work with one organization, these are the key points of information that Sales often wants to know about a lead: Role in the organization. Most new leads go nowhere. Business need.

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. This change was probably the most momentous update Google made to its search algorithm in 2015. Mobile-friendly sites rank higher.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

EMagine B2B Blog

JANUARY 21, 2015

As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. In 2015, our team is going to get creative in our efforts, including things such as webinars, attending local meetups… and hopefully some conferences. MozCon - July 13-15, 2015 Seattle, WA.

Webcast 40

Webcast Webinar Metrics Conference Curation 40

Vidyard

AUGUST 11, 2015

But that doesn’t mean you should go into hibernation just yet: the last four months of 2015 can still pack an impressive punch. Check out this list (named in chronological order for your convenience) that will help you close out 2015 in style and set you up for even bigger success in 2016!

Planning 50

Planning Best Practices Conference Cross-Selling 50

Zoominfo

JUNE 20, 2019

We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. The search term “Facebook Live Stream” has increased in popularity by more than 330% since Facebook Live’s debut in August 2015 ( source ). 81% of internet and mobile audiences watched more live video in 2016 than in 2015 ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Adobe Experience Cloud Blog

APRIL 14, 2015

With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time. Be sure to visit Marketo Central in the Expo Hall at the Marketo Marketing Nation™ Summit or visit marketo.com/software/2015 to learn more.

Product 48

Product B2B Thought Leadership Mobile Advertising Marketo 48

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. As noted here all the way back in 2015 (and reinforced in 2022 ), social media may be sexy but search pays the bills. Here are seven findings from the report worth highlighting.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

MARCH 9, 2023

This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) Some of organizations provide information at no charge but do check their citation policies. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Hinge Marketing

JUNE 22, 2015

As we near the mid-point of the year, here are our five top observations on accounting marketing in 2015. The industry as a whole has come to understand that a firm’s website is a major source of new business – and the number one way that buyers gather more information about potential service providers.

Budget Programs 48

Budget Programs Advertising Benchmark Marketing Budget Mobile Marketing 48

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? Just as we did last year , we’ve identified key trends to watch in the new year.

Planning 48

Planning Work Management Trends Marketing Management 48