Trending Sources

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence. Fast forward to 2015 where every brand is a publisher and the market is crowded like never before. 2015 – this year we analysed +770,000 tweets from a total of 103,429 users. What’s next for content marketing? Content. 73.56.

Brand 155

4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. The post 4 Key Takeaways from the 2015 SiriusDecisions Summit appeared first on The Point.

The 24 Best Interactive Websites of 2015

ScribbleLive

Important because: This interactive website profiles NASA astronaut Scott Kelly’s trip to the International Space Station and his time in space throughout 2015. Population Reference Bureau: 2015 World Population Data Sheet. See some more of our favorite interactive visualizations , or subscribe to our newsletter to get updates on the rest of 2015’s best visual content.

Enterprise B2B Marketers – How Did We Do In 2015?

ANNUITAS

In order to contrast and benchmark 2015 against 2014, we are launching our study once again and asking B2B Enterprise Companies to share their insights and thoughts on how they approach Demand Generation. Blog 2015 B2B Enterprise Demand Generation Survey benchmark Demand Generation investments Demand Generation Strategy Marketing ROI tacticsOnly 7.5% Only 28.3% Only 20.8%

B2B Marketing Trends for 2016

The 2015 ANNUITAS B2B. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Buyersphere 2015 has arrived!

Beyond

The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now

Report 111

The 18 Best Infographics of 2015

ScribbleLive

That means 2015 was a pretty great year. For more inspiration, check out some of the other “best of” content we’ve pulled together over the years: The best interactive websites of 2015. The post The 18 Best Infographics of 2015 appeared first on Visually Blog. When the worlds of content and data meet, infographics are born. You know you want to! SPOILER ALERT!

Best 111

4 B2B Sales Prospecting New Year's Resolutions for 2015

Sales Prospecting Perspectives

Here are a few resolutions to help kick off your B2B sales prospecting on the right foot in 2015. Include New Year''s in your inside sales messaging, and make sure to follow up on those prospects who wanted to speak at the beginning of 2015. Even if December was a rough month, or 2014 was a rough year, look at 2015 as a clean slate. Do you need to be more organized?

SEO Tips for 2015

Vertical Response

© 2015, VerticalResponse Blog. The post SEO Tips for 2015 appeared first on VerticalResponse Blog. SEO/SEM Tips in 2 Videos bing Firefox google search engine optimization Search Engines SEO SEO in 2015 yahoo Get your business found by search engines and potential customers in the new year. Get more marketing tips and tactics by subscribing to our weekly blog updates. ©

SEO 59

B2B Marketing Trends for 2016

The 2015 ANNUITAS B2B. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

Salesfusion Named a 2015 Cool Vendor by Gartner

Salesfusion

The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.

Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

Fitness tracking app MyFitnessPal – which has 75 million users – was recently acquired by Under Armour for $475 million , health information website WebMD gets 80 million visitors a month, and Apple has reportedly placed its first order of 5-6 million units for the Apple Watch (which includes a heart rate sensor and health apps) and will launch in April 2015. Mapping the community.

Brand 137

Infographic: What’s Trending In Marketing for 2015?

Crimson Marketing

The post Infographic: What’s Trending In Marketing for 2015? It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. Popular content research sources for B2B buyers are: whitepapers – 78%. case studies – 73%. webinars – 67%. 40% of #B2B buyers most frequently share blog posts Click To Tweet.

Trends 128

Announcing The 2015 B2B Web Usability Report

KoMarketing Associates

The full report can be downloaded, without form submission, through the following landing page: The 2015 B2B Web Usability Report. The full report, The 2015 B2B Web Usability Report from Huff Industrial Marketing, KoMarketing, and BuyerZone, can be downloaded without form submission, through the following landing page: The 2015 B2B Web Usability Report. Want to Learn More?

Report 152

B2B Marketing Trends for 2016

The 2015 ANNUITAS B2B. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. know which half." Look for.

New 2015 Marketing Budget Benchmarks

It's All About Revenue

The Econsultancy Marketing Budgets Report 2015 , created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year. Is understanding how to target your customer effectively keeping you awake at night? Winning areas include marketing technologies and digital marketing, as a result of stronger boardroom support.

The State of Digital Marketing 2015

Buzz Marketing for Technology

With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area. Here’s an infographic with more great stats – hope you enjoy!

B2B 102

The 9 Best Data Visualization Examples from 2015

ScribbleLive

But whoever they are (and however much they get paid), the folks behind 2015’s best data visualizations have done the following things well: Used design and/or data science to make insights from a data set easily understood. Here are a few of our favorites from 2015. In light of the high court’s historic ruling in June 2015 in favor of gay marriage, this animated U.S.

5 B2B Sales Thought Leaders Share 2014 Trends and 2015 Predictions

Sales Prospecting Perspectives

It’s the second day of the first full week of 2015. Specifically, we asked them this question: What were the major trends in B2B inside sales in 2014, and how do these trends influence your predictions for 2015? Looking to 2015, I''m hoping for two things. Good selling in 2015! It’s January 6. Do you know what that means? Matt Bertuzzi. Howard Brown. Kyle Porter.

Trends 155

Seven fascinating marketing lessons of 2015

grow - Practical Marketing Solutions

2015 is going down in the books as a transformational year for the discipline of marketing. The post Seven fascinating marketing lessons of 2015 appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 2015 is going down in the books as a transformational year for the discipline of marketing. So … we did! Content monetization at the point of contact.

5 2015 Predictions Only a B2B Marketer Would Care About

Digital B2B Marketing

Instead, here are my five B2B marketing predictions for 2015. In 2015, that will change. Oracle, Adobe, Salesforce) to acquire one of today’s predictive marketing companies in 2015. In 2015, the winners will have the agility of the smallest marketers and the get it done capacity of the largest. It is that time of year again. Predictive Marketing Goes Mainstream.

SiriusDecisions Summit 2015: The Un-Death of B2B Sales

ANNUITAS

So when Jennifer and Marisa unveiled the results of the 2015 B-to-B Buying Study of the behavior of 1,000 executives it’s easy to understand how the marketers in the room were taken aback. If the 2015 B-to-B Buying Study is true…and I can’t argue with data…then we as marketers are potentially missing something. I stand corrected. Alignment. I’m up to the challenge.

B to B 112

The Best Marketing Conferences Of 2015

B2B Marketing Insider

Without any further ado, here is: The Best Marketing Conferences Of 2015. Three of the biggest marketing trends for 2015. The post The Best Marketing Conferences Of 2015 appeared first on B2B Marketing Insider. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? I have done this list for the past few years. buying it!).

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

The post 4 Ways The B2B Buying Process Has Changed in 2015 appeared first on. Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. B2B marketing technology is developing rapidly. ” 2.

5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions

Sales Prospecting Perspectives

Last week, we spoke with 5 B2B sales thought leaders who shared their 2014 trends and 2015 predictions. We asked them this question: What were the major trends in B2B marketing in 2014, and how do these trends influence your predictions for 2015? Two major trends in 2014 are pointing to one major challenge for B2B CMOs in 2015. Jay Gaines. Matt Heinz. Amanda Maksymiw.

Trends 106

2015 SEO Checklist [Infographic]

Webbiquity

The infographic below illustrates SEO best practices —the key “do’s” and “don’ts”–for 2015. ” Without further ado, here is the SEO tactics checklist for 2015. Search Engine Optimization (SEO) 2015 SEO ranking factors gaming search algorithms infographics Don’t overdo links on your home page. Don’t duplicate content.

SEO 39

What I Learned in 2015

Haley Marketing

After becoming a father for the first time in 2014, my life didn’t change as much in 2015. As social media becomes used more in the job search ( almost 10 percent of job applications came from social media profiles in Q3 2015), we have to think how staffing firms and recruiters can use social media to attract job candidates. Marketing Is Always Changing. I Need to Read More Books.

2015: The Modern Marketing Year in Review

It's All About Revenue

You can take your pick of the latest marketing buzzwords or trends when trying to sum up the past year of modern marketing, so we reached out to marketing experts from around the world to get their take on 2015. And since we collected these insights about 2015, we wanted to share them with you. Does this reflect your 2015? But we added an extra requirement. No email required.

5 Things I Learned About Digital Marketing in 2015

KoMarketing Associates

In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. According to the CMI/Marketing Profs B2B Content Report , 76% of B2B marketers will create more content in 2016 versus 2015. Yes, friends, that’s called repurposing and it’s magical! SEO isn’t dead. Cheers!

SEO 122

25 High-impact blog posts from 2015

grow - Practical Marketing Solutions

A few surprises here as I counted down the year: The most popular posts of 2015. The most popular post of 2015 was written in early 2014! This is the most important post I wrote in 2015 for the simple reason that I articulated a trend that people are simply ignoring. Beyond Content Shock: The defining trend of 2015 is content ignition. Content Shock. Six considerations.

The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

Here are some of the best content marketing videos from 2015. The talk took place during the 2015 NewsCred # ThinkContent Summit , and highlighted how GE and Intel prove the reach of their content. The post The 15 Best Content Marketing Videos Of 2015 appeared first on B2B Marketing Insider. We’ve got news for you, content marketers: video isn’t going anywhere. Fernandez.

Video 126

Infographic: What Does Social Selling Look Like in 2015?

Crimson Marketing

2015 will be the culmination of all this: using B2B marketing technology platforms, focusing on education and creating dream sales teams is what everyone is working on. The post Infographic: What Does Social Selling Look Like in 2015? Searches for the term “social selling” didn’t explode until 2011. Social Selling will become a reality. . Source: SalesforLife.

CRM 87

B2B Sales and Marketing Trends for 2015

Great B2B Marketing

We feel strongly that 2015 can be a great year for B2B companies and trust that you will achieve your share of revenues and profits. At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research. You can read the full report here.

Trends 117

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. The tactics I saw most often in 2015 aligned and tied most directly to sales pipeline contribution and conversion from marketing were buyer personas, sales automation, advocate management, influencer engagement and account-based marketing.” – Matt Heinz , President of Heinz Marketing. That was the highlight of 2015 for us. For marketing and PR teams, 2015 was ‘The Year of Content – Backed Up By Data’.

The state of digital marketing optimization 2015 – challenges and solutions

Conversionation

Dave Chaffey on the lack of optimization in digital marketing and the actions to take, based upon 2015 digital marketing research in the UK. Email marketing Marketing optimization Research Dave Chaffey Managing Digital Marketing Managing Digital Marketing 2015 SmartInsights Smartinsights.com The opportunity to continually test and refine digital marketing is often cited as one of the main advantages of “new media” over “traditional media”. The conversation amongst digital marketing thought-leaders […].

Beyond Content Shock: The defining trend of 2015 is Content Ignition

grow - Practical Marketing Solutions

Research from CMI/Marketing Profs and others shows that business content “production” is going into hyper drive in 2015 and beyond. But for most of us toiling in the marketing trenches every day, we know this mantra rings hollow in 2015. The conversation in 2015 and beyond must be, “what now?” Can you help us? William B. Competitive activity shifts.

Trends 120

Five 2015 digital marketing trends for your consideration

grow - Practical Marketing Solutions

Here are some views of possible 2015 digital marketing trends that have my wheels turning. I predict that we will see some interesting new content forms develop in 2015. Will that momentum occur in 2015? In 2015 I think we will begin to see complex data being presented in simpler, more accessible formats for smaller businesses. in 2015 or 2016. Here are 7 clues.

Trends 124

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

15 Step SEO Checklist for 2015 by Social Media Today. Jason Parks serves up solid advice “to ensure that you are well prepared for 2015″ in SEO terms. ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. Albert Mora compiles one of the most valuable and comprehensive guides available for SEO in 2015.

Top 10 Modern Marketing Posts of 2015

It's All About Revenue

Today we will review the top 10 posts that were published in 2015. Later this week we will look at the top 10 posts that were published prior to 2015. 2015 was the year when marketers wanted to create more content, and that number grows even bigger in 2016. Celebrate the 2015 Markie Award Finalists! 2015: The Modern Marketing Year in Review. No links. No GIFs.