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Wednesday, January 3, 2007
Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes. Problem is, I now have marketing mix modeling on my mind.
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Wednesday, July 1, 2009
After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. B2B marketers have traditionally used white papers to share content. It has nothing to do with marketing or industry jargon. Web 2.0 My boss, C.
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Wednesday, July 1, 2009
After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. B2B marketers have traditionally used white papers to share content. It has nothing to do with marketing or industry jargon. Web 2.0 My boss, C.
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Tuesday, April 13, 2010
Social media is on the tip of most every B2B marketer’s tongue these days. Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. The study looks both at marketing activities and how the marketing spend is split amongst those activities. 55% use Twitter for marketing.
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Friday, July 10, 2009
Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing. Mostly Inbound. Mostly Outbound. Both Equally Inbound Only.
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Tuesday, July 28, 2009
Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing. Some key points to consider. full article on the DemandGen Reports site).
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Monday, May 23, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive seen many marketers ruin their lead generation performance by rushing an unqualified list of attendees to their sales team. The results.
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Monday, May 24, 2010
In the discussion we explore 3 key questions around integrating mobile into the B2B marketing mix, namely: (1) Why Mobile for B2Bs? And for more B2B mobile-marketing goodness, an entire archive of slideshows, posts and articles is located right here. B2B Mobile Marketing from Jeffrey L. Cohen on Vimeo.
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Tuesday, August 17, 2010
Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. Customer Marketing. Pop Quiz! Most do.
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Tuesday, July 3, 2007
Let’s dig a bit deeper into the relationships I mentioned yesterday among systems for marketing performance measurement, marketing planning, and marketing simulation (e.g., marketing mix models, lifetime value models). Past marketing investments also affect current period results.
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