Client Newsletters: Do They Belong in Your B2B Marketing Mix?
FEBRUARY 11, 2016
Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. Be an Industry Resource. Final Thoughts.
Where does video fit in your marketing mix?
PR Meets Marketing
SEPTEMBER 28, 2015
Over the past few years we’ve seen the value of content marketing. recent study by Ascend2, Video Marketing Strategy- Survey Summary Report – surveyed 280 marketing professionals to understand how video ranks as part of the marketing mix and the challenges marketers face. So why don’t more people invest in this medium? Conclusion.
Where does social media fit in the marketing mix?
grow - Practical Marketing Solutions
FEBRUARY 25, 2014
A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? This is such a vital topic that Tom Webster and I decided to tackle this on the latest edition of The Marketing Companion. The correlation between share of conversation and market share. Is social media more like advertising or marketing?
Report: Blogs Are An Important Part Of The Marketing Mix
B2B Marketing Insider
NOVEMBER 9, 2010
Related Posts: Top Takeaways From Blogwell Philly 2010 Tweet Chats: Organized Chaos or Untapped Marketing Opportunity The Future of B2B Marketing: It’s Social Social Media: The Journey Begins With You The Role of B2B Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
B2B Marketing: 3 reasons for adopting video content into your marketing mix
B2B Lead Generation Blog
JULY 29, 2013
Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. For B2B and/or B2G marketers, concerns about adding video content in terms of difficulty, time, effort and expense are understandable, but considering the findings of previous MarketingSherpa research, where B2B and/or B2G marketers were asked ….
Tips for incorporating public speaking into your marketing mix
grow - Practical Marketing Solutions
FEBRUARY 11, 2014
Over the past decade, companies and executives have re-discovered the power of incorporating public speaking into the marketing mix. This growing trend has impacted marketing strategies and transformed the professional speaking industry. Leveraging speaking-related content in other marketing formats. Leveraging speaking-related content in other marketing formats.
3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
SEPTEMBER 16, 2014
The mobile platform is something that marketers are beginning to catch hold of, but haven’t quite fully embraced yet. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use.
How Do You Work Content Into Your Marketing Mix? [New benchmark report]
It's All About Revenue
FEBRUARY 5, 2014
by Amanda Batista | Tweet this There are a lot of great surveys and reports about the state of content marketing out there (props Content Marketing Institute/MarketingProfs and Demand Gen Report ). The wealth of information about content marketing is a true testament to its value in the customer engagement process. How modern marketers use other people’s content.
5 Amazing Ways to Spark B2B Marketing Creativity
B2B Marketing Insider
MAY 5, 2016
B2B marketing is the stepchild of the creativity family. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. The post 5 Amazing Ways to Spark B2B Marketing Creativity appeared first on Marketing Insider Group. Marketing Strategy B2B Marketing Content Marketing Marketing Mix
Find the Right Content Marketing Mix
APRIL 3, 2014
As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands. Curata surveyed over 500 marketers from both the B2B and B2C worlds about their mix of content marketing.
What is the Best Marketing Mix of Print Collateral for Your Staffing Company?
DECEMBER 17, 2015
Haley Marketing Group encourages our clients to maintain a mix of both digital and print marketing solutions. If you are trying to reach candidates, first think about the way your particular market segment communicates. Contact Haley Marketing Group today to develop a strategy that works for you. appeared first on Haley Marketing Group. In the news.
3 Tips to Optimize Your B2B Social Media Marketing Mix
Social Media B2B
JULY 12, 2012
Having spent a number of years marketing B2B products in the financial services space, the concept of marketing mix modeling has been beaten into me. For those who aren’t familiar, marketing mix modeling or MMM is the process of assigning meaning to changes in incremental sales volume based upon specific tactics used within the marketing mix, and is done by looking at historical data over a period of time. I won’t bore you with linear, non-linear and multivariate regression, but in a nutshell, it’s cause and effect analysis. Here they are: 1.
Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
JUNE 4, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? Where should print advertising fit into today’s B2B marketing mix? b2bento: Nowhere!
Client Newsletters: Empty Suit of the B2B Marketing Mix
MARCH 21, 2014
Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Marketers want you to believe that your firm needs a client newsletter. But traditional newsletters – containing commentary ranging from tax legislation to new technology, or who’s joined the firm – are not a marketing necessity.
The Fifth P of the Marketing Mix
It's All About Revenue
MAY 8, 2011
Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding. Marketers now need to start thinking about sales enablement skills and techniques – getting sales reps the knowledge they need (efficiently) to ultimately drive more revenue for the business. Share email.
B2B Email Marketing – Mixing It Up and Getting Results
B2B Lead Blog
MARCH 29, 2011
A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar. Very interesting stuff. So interesting, we decided to change up some of our email marketing. After extensive research, here’s some of HubSpot’s interesting findings - Email Click through rates are highest on the weekend Unsubscribe rates are
5 Ways To Incorporate Direct Mail Into Your Marketing Mix
AUGUST 17, 2010
Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. Here are 5 areas that make ideal candidates for including direct mail in the marketing mix: 1.
3 Ways Businesses Can use Location Based Services to Integrate Social into the Marketing Mix
JULY 31, 2012
Consumers and Companies Benefit From Location Based Services (LBS) Businesses that integrate location based applications into their marketing strategies are keeping step with today’s social consumer. How LBS Can Help Your Business Free word of mouth —There’s no more efficient way to market your business than through the words of a satisfied customer. Perhaps both.
Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
APRIL 20, 2016
More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Since then, the marketing mix has changed radically and grown in complexity. Key Trends Influencing the Mix.
5 Reasons Why Trade Shows Are Key to Your Marketing Mix
APRIL 3, 2016
Opentopic blog >> inc.com Today, more than ever, marketing is all about relationships. Event marketing offers a unique opportunity in this changing industry as you are able to be face-to-face with your audience. Marketing ROI undefinedWe are continuing to shy away from the traditional practice of just pushing products and, instead, putting an emphasis on building real connections with customers. What better.
You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix
MAY 15, 2012
There’s been much buzz recently about the use of images in social media marketing. Savvy marketers are jumping on board and exploring ways to incorporate imagery into the marketing mix. This article explores the trend of visual content marketing. It discusses challenges, and offers tips for overcoming these and tapping the power of pictures in marketing.
Lights, Camera, Video Marketing – How to Add Videos to Your Marketing Mix
NOVEMBER 4, 2013
Online videos are a key part of your small business marketing toolbox. So how can you make video marketing a part of your promotional efforts? Creating videos for your small business marketing has never been easier with video on smartphones, and apps like Vine or Instagram. Alright, answer honestly… how many online videos have you watched today? Let’s find out.
The Four Pillars of Content Strategy
AUGUST 26, 2013
However, the “space you want to own” is about the problem(s) your target market faces. The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan, and it also defines your SEO strategy. In your case, the marketing team should play this role. Marketing can help the thought leader develop the blog post.
4 Dimensions of Effective B2B Marketing Plans
It's All About Revenue
MARCH 12, 2014
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Liz Pate , the marketing communications manager at Bulldog Solutions , a marketing technology company that provides software and agency services to BtoB enterprises. Image a planning process so streamlined marketers could model and predict their impact on revenue before they spent a dime. Demand Modeling.
Advice from a Social Pro: Integrating Social into Your Marketing Mix [VIDEO]
APRIL 23, 2014
In this episode of the Magic 8 Ball of Social Media, our new video series where experts answer small business social media questions, we sit down with Ellyce Shulman, social media and marketing consultant from Seattle, WA. Shulman provides great tips to efficiently integrate social media into your marketing mix. © 2014, VR Marketing Blog. All rights reserved.
#BADMarketing presented by Crimson Marketing
SEPTEMBER 6, 2013
How do you feel about this piece of direct marketing? . BADMarketing branding create brand market your product marketing mix marketing product strategy to market strategy what is market strategy The Economist is one of the best publications for business news and international politics. This is really some #BADMarketing.
Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
AUGUST 19, 2013
Many of you are sophisticated in your use of Digital Marketing, and plan to continue investing in this area. But if you want a clear competitive advantage, try shifting your focus to Data Marketing. Being a “Digital” Marketer (i.e., Two factors drive this evolution to “Data Marketing.” How Data Marketing Creates Competitive Advantage.
Where Does Print Advertising Fit Into Today's Marketing Mix.
JUNE 3, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Where Does Print Advertising Fit Into Today’s Marketing Mix? Where should print advertising fit into today’s B2B marketing mix? Safety? Results?
The 5 Steps of Inbound Marketing [INFOGRAPHIC]
AUGUST 28, 2013
Corporate Marketing Other Interesting Topics competition in marketing create brand creative agency marketing mix marketing target market to market strategy what is market strategy ( Chris Vaughn/Social Media Today ).
The Right Digital Marketing Mix for B2B Marketers
NOVEMBER 5, 2014
James Culliton first described the role of the marketing manager in 1948 as a "mixer of ingredients." This idea later became popular in an article by Niel Borden called “The Concept of the Marketing Mix.” Essentially, marketing leaders find their niche recipe by utilizing ingredients made successful
What is the Key Ingredient for Successfully Adding Social Media to Your Marketing Mix?
JUNE 27, 2012
If you were nodding your head in agreement to any of those questions, or if all of the above sounds like your organization’s social media experience in a nutshell, might I suggest that perhaps you’ve neglected to include a healthy dose of the key ingredient for successfully adding social media to the marketing mix. What does Social add to the marketing mix?
3 Tips For Aligning Demand & Content to Advance the Buyer’s Journey
It's All About Revenue
APRIL 15, 2013
For modern marketing engagement, the perfect pairing is demand and content. By positioning content with demand generation efforts, marketers can better define and target suspects, prospects, and provide meaningful engagements to support their research and discovery processes. Deliver content across a wide marketing mix- Expand your net for enhanced engagement metrics, such as downloads; click-through; attendance; and time spent with content. Content is a multi-faceted strategic approach, and a critical offering in engaging your key audiences.
MMA Modernizes Marketing Mix Models
Customer Experience Matrix
JANUARY 31, 2013
I’ve been spending a lot of time recently looking at marketing measurement systems. good place to start is Marketing Management Analytics , known to its friends as MMA. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling. Mix models remain the heart of the company’s business. Users can save scenarios and compare them to each other.
Integrated Marketing Measurement: It’s Like Lasagna
Digital B2B Marketing
DECEMBER 15, 2011
All marketing is integrated, even if it is unintentional, poorly done or working against itself. Marketing activity does not happen in a vacuum void of other influences. Most marketers don’t actually know. Traditional marketing organizational structures and measurements are built around individual components. What is the ROI of your social media activity?
Integrate Social Media Into Your Marketing Mix
B2B Marketing Insider
NOVEMBER 1, 2010
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? But this misses the point about the real implication of social media on marketing.
Managing Marketing Content Across the Customer Life Cycle
NOVEMBER 12, 2013
Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . Many marketers have gotten so caught up in the creation of content, however, that they have forgotten how important it is to match marketing content with the customer buying journey and life cycle. Content marketing is not the same as running a campaign. The Customer Life Cycle . Community .
How To Integrate Influencer Marketing Into Your Marketing Mix
MAY 18, 2016
A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to measure success. First presented at Marketing Week Live in the brand engagement and innovation theatre, 28th April 2016, Kensington Olympia in London.