KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Tom Gerace began the 2015 Content Rising conference by addressing the need for a fundamental change in the marketing industry – a shift from focus on the brand to consumers. Finding storytellers. Thinking visually.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. Leverage Surveys.

Education 120

Education Tactics B2B Marketing Practices 120

Content Standard

APRIL 27, 2018

But for content creators and storytellers, the value of the frequency illusion isn’t as simple as slapping a brand logo on every piece of content. According to research from Brightfunnel , the number of B2B marketing touches required to close a conversion grew by 52 percent between 2014 and 2015.

Storytelling 78

Storytelling Brand Identity Branding Ethics 78

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. People want information when they are ready to buy, not when you want to sell.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. editor-in-chief Lasse Hoegfeldt told the Content Marketing Institute in 2015. And you know it’s all the same.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. ” I call it participation marketing, and the reason is clear. It’s a fact.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Depth of content was lacking, and long-form digital storytelling was the answer.

Storytelling 59

Storytelling Thought Leadership Ideal Customer Profiles Curation 59

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor. Traffic Diversity.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

The audience was entertained, informed and most of all had plenty to think about! In the final keynote, Kjersten Moody, VP of Information & Analytics at Unilever, lifted the lid on how the Fast Moving Consumer Goods behemoth approached data-driven marketing. Adapt, Don’t Respond. Were you at TFM&A? What were your thoughts?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketing Proposals Storytelling 48

Content Standard

JANUARY 21, 2016

In 2015, the Content Standard returned over 640 percent ROI on marketing spend. Despite the great case study in 2015, as editor and head of digital operations for the Content Standard, I was unsure about our ability to improve performance in 2016. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2015, the Content Standard returned over 640 percent ROI on marketing spend. Despite the great case study in 2015, as editor and head of digital operations for the Content Standard, I was unsure about our ability to improve performance in 2016. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Martech

FEBRUARY 22, 2023

TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. Not only does video content humanize a brand, but it also stimulates several senses at once, which is critical for buyers to retain information. What this tells me is that video production quality will be a focus.

B2B Marketing 117

B2B Marketing B2B Enterprise Management Paid Search Agency 117

Contently

JULY 28, 2021

They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. The well-edited, informative, and entertaining clips are hosted by Edmunds editors. The content team can take an unbiased, editorial approach that puts the customer first.

SEO 160

SEO Content Paid Search Agency Youtube 160

KoMarketing Associates

SEPTEMBER 14, 2015

By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. — dennis kardys (@dkardys) September 8, 2015. – Brené Brown (Researcher and Storyteller). "If andream_russell) September 9, 2015.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

SmartBug Media

APRIL 29, 2021

There are a few web design trends that do just that: Use Video for Storytelling. LessFilms includes personality and video storytelling on their About Us page. As with any interaction, it typically goes better if there is a mutual exchange of information and acknowledgment of the other. Trend #4: Interactive Features.

CMS Development 105

CMS Development Trends Design Industry CMS 105

nDash

MARCH 16, 2022

I write engaging, compelling, and informative content to help law firms tell clients what sets them apart and how their firm can help. In 2015 he founded and developed a Cloud based platform for the management of mediation, arbitration and other ADR services to enable the growth of that sector.

B2B Thought Leadership 52

B2B Thought Leadership Ideal Customer Profiles Television marketing Ethics 52

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. About 80-percent them are already doing preliminary buying research on their own, using the web to gather information about potential solution providers. EIA: Tell us about your business.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

The ROI Guy

JULY 15, 2015

These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain significantly challenged, with little reason for optimistic spending growth predictions from Gartner or anyone else. Sources: Gartner Says Worldwide IT Spending to Decline 5.5% Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Content Standard

MAY 20, 2015

In Cision’s State of the Media 2015 report, surveyed media professionals seem to agree that the future of media lies in native content. Forty-nine percent of respondents say they feel native ads will drive the most revenue for media companies in 2015, compared to 42 percent who say traditional advertising will bring in the most dollars.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

SocialPilot

MARCH 12, 2024

These videos were specially designed to not only establish Wells Fargo’s credentials as a reputed bank but also to dispense important financial information to its customers. To counter that, Southwest unveiled its new “Transfarency” campaign in 2015 to reiterate its traditional claim of being the greatest bargain in the sky.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Hubspot

JANUARY 23, 2019

Ultimately, my passion for storytelling stems from making others feel positive emotions, especially toward brands, which is a huge challenge today.”. In 2015, Tim Cook, Apple’s CEO, spoke at Goldman Sach’s Technology and Internet Conference in San Francisco. Explain how your passion for your craft will benefit your potential employer.

Process 68

Process Storytelling Sample Work Management 68

markempa

DECEMBER 29, 2014

However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. You can utilize this information to better inform your 2015 strategy. In the Internet age of uber-informed and advertising-adverse consumers, cold calling just doesn’t work like it once did.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

KoMarketing Associates

JANUARY 20, 2015

It embodies a unique element: storytelling. In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. While storytelling is a small part of building brand awareness , it is essential to remaining relevant to the target audience. Followers: 9.9k+.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

EveryoneSocial

MARCH 19, 2020

Creating a unified workplace where everyone is staying informed and connected can be challenging but is of the utmost importance. Where employee activation is helping: Increased and improve brand reputation Helps attract more top talent Employee retention increases Authentic storytelling More sales and marketing results. In 2015, 3.9

Social Media 87

Social Media Activities Media Distribution 87

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. Why should I read it: Arguably one of the premier blogs about content marketing, CMI features some of the best thought leadership, practitioner insights, and strategic information about content marketing. What do they talk about: Content marketing, interactive content, design & storytelling.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Biznology

JANUARY 15, 2016

Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises. Catalina, a big marketing consulting firm, reported that 90 of the top 100 consumer packaged goods brands lost market share in the first half of 2015.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. Why should I read it: Arguably one of the premier blogs about content marketing, CMI features some of the best thought leadership, practitioner insights, and strategic information about content marketing. What do they talk about: Content marketing, interactive content, design & storytelling.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Heidi’s writing is personal, relatable, and informative. Robert has a knack for creating content with great storytelling. Why should you follow her? Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

FEBRUARY 24, 2015

As a CMO in 2015, you’ve got to be able to find the right data to effect change within your organization, make an impact with your target audiences, and bring that data to life in ways your business understands. Use the information gleaned from your improved processes to continually delight the customer.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Hubspot

MAY 21, 2019

In the neuroscience field, researchers have proven that storytelling is the best way to capture people’s attention, bake information into their memories, and resonate emotionally with them. The human brain is programmed to crave, seek out, and respond to well-crafted narrative -- that’ll never change. Podcasting.

Trends 78

Trends Word of Mouth Paid Search Agency Storytelling 78

Content Standard

APRIL 12, 2019

But Netflix execs haven’t been surprised by the success of their original content, nor have they taken much of a financial gamble, because sophisticated algorithms tell them which stories and storytellers will resonate the most with their audiences. Spotting Trends and Storytelling Opportunities. Like Amtrak, U.S.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Contently

JUNE 22, 2016

There’s a more nuanced benefit as well—setting up a storytelling arc that can rapidly build an audience. Finally, at the end of 2015, the company published a comprehensive e-book titled “ 17 SEO Myths You Should Leave Behind in 2016.” The goals are similar.

Content 84

Content Hubspot Storytelling Facebook 84

Convince & Convert

FEBRUARY 1, 2016

From textbooks to news stories to medical information, Digital Natives rely on the web for everything they do. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization.

Top of Funnel 106

Top of Funnel Tips Digital Marketing Funnels Touchpoints 106

The Lead Agency

NOVEMBER 15, 2017

Part of the reason for the rising interest in Influencer Marketing comes down to technology having a dramatic impact on where we source information and whom we trust. It can be hard for businesses to grasp the full complexity of B2B products and services, especially when there is the pressure to make quick informed decisions.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Vidyard

JANUARY 8, 2015

And since 2015 has been predicted to be the year of video marketing , soaking in everything you can about using video as part of your digital marketing initiatives is a smart move. Learn how to draw prospects and customers in by creating information and content they actually want to engage with; a key to any successful marketing video.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Martech Advisor

NOVEMBER 27, 2019

Sales enablement is a platform to carry the marketing story further: think of it as ‘organized storytelling’ with a purpose, as the conductor of a complex orchestra; or as a ‘translator of languages and dialects’ (Listen in or read below to learn more!). The voice-of-customer is woven into the storytelling.

Enterprise Management 66

Enterprise Management B2B Sales Top of Funnel Marketing Automation Services 66