B2B Marketing Traction

JANUARY 15, 2015

New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. The workshop is limited to 15 people to ensure an intimate learning and networking environment, so reserve your spot today. I love that Jennifer doesn’t makes us feel stupid like some marketing techies do.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

Biznology

JANUARY 29, 2015

No matter how small or “old fashioned” a small business is, it is vital that the owners stay informed of technology advancements because it impacts consumer behavior. Remember when QR codes were the latest, greatest thing for in-store marketing? The post The Tech trends to follow in 2015 appeared first on Biznology.

Trends 80

Trends Mobile Advertising Enterprise Management Internet Marketing 80

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

EMagine B2B Blog

JANUARY 21, 2015

As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. Not to say that we don’t do our own fair share of reading blogs to keep on top of the latest digital marketing trends and developments, but this year, we want to do more. The Moz Blog.

Webcast 40

Webcast Webinar Metrics Conference Curation 40

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year.

Search Marketing 48

Search Marketing Marketing & Strategy Marketing Strategy Adwords 48

Webbiquity

SEPTEMBER 28, 2020

This is a security standard that is in place for all businesses and organizations that handle cardholder information. released in April 2015. These are outlined briefly below: Build and maintain a secure network. The transmission of cardholder data across public and open networks must be encrypted. What is PCI DSS?

FAQ 253

FAQ Enterprise Management Marketing Management Business 253

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! is essential, that B2B Marketers tailor their seven Ps for their offering in a way that targets their business clients.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Biznology

DECEMBER 28, 2016

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. Nespresso’s digital initiatives have proven fruitful.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Vidyard

MARCH 13, 2015

KITCHENER, Ontario – March 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced its video marketing platform is once again powering JUNO TV, the exclusive home of video content for the annual JUNO Awards and The Canadian Academy of Recording Arts and Sciences (CARAS).

Marketing Automation Services 50

Marketing Automation Services Aggregators Youtube Press 50

Anyword

OCTOBER 19, 2022

The world of affiliate marketing experienced exponential growth over the past few years. Marketing strategies have come and gone, but it seems that this particular method can evolve with the times. What makes affiliate marketing a tried-and-true strategy for boosting conversions and purchases? Affiliate Marketing In Numbers.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

Tomorrow People

FEBRUARY 21, 2022

Providing the target user with an appropriate amount of information could help them counter the ambiguity effect, which refers to a tendency to favour clarity and certainty. To offer an example, in 2015 social media management platform Buffer launched a highly-requested feature: Pinterest sharing. Example: Buffer.

Features 156

Features Product Tips Work Management 156

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? Agile Marketing. Agile marketing involves continuous testing and improvement.

Planning 48

Planning Work Management Trends Marketing Management 48

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. jump from 2015 , when only 2.08

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hinge Marketing

DECEMBER 23, 2014

One thing all of these changes have had in common is that they directly affect all industries and anyone involved a firm’s marketing. Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. This has been said for quite some time now, but will hold true even more in 2015.

CMO 48

CMO SEO Service Mobile Marketing 48

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 87% of marketers say that video has a director and positive impact on sales. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Of course, search, like all other digital marketing tactics, continues to evolve. Internet users. Speed thrills. Payfirma ).

SEM 100

SEM Paid Content Stats SEO 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

This has big implications for marketers looking to expand to a global audience. Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. With this information, you can measure the value of your current fans. What does this mean for marketers?

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

MARCH 7, 2017

New data from the China Internet Network Information Center (CNNIC) shows enterprises are using a diverse set of marketing channels in order to reach their customers ( Note: Linked study is in Mandarin ). However, the study found digital marketing is the most used channel and mobile is a growing focus. percent to 55.1

Mobile Marketing 120

Mobile Marketing Planning Internet Marketing Search Engine Marketing 120

Convince & Convert

DECEMBER 12, 2014

Providing helpful information that will be valuable to their audience is key to Corcoran’s strategy. More marketers need to take advantage of the ability to automate messages to their audiences that are timely and valuable. Bari says, “We’re providing valuable information that just showcases that we know what they’re looking for.”.

Automation 134

Automation Gartner Skype Marketing Budget Creation 134

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. These are stories all about your employees and the unique insights they bring to the market.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Quintly is a dashboard tool that covers several social networks. If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. in 2013 to 32.3%

Analytics 95

Analytics Tools Best Practices Tagging 95

Contently

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. The well-edited, informative, and entertaining clips are hosted by Edmunds editors.

SEO 160

SEO Content Paid Search Agency Youtube 160

Onalytica B2B

DECEMBER 2, 2015

This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. Through these unique market conditions, Fintech has become a big business generating well over £25bn a year in the UK alone through different guises. Click here to register! MAPPING THE FINTECH COMMUNITY.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports). Onboarding.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

EveryoneSocial

DECEMBER 28, 2020

60% of sales reps have increased their time meeting with customers and prospects virtually since 2015. Social selling is defined as leveraging your social networks to build trusted relationships with buyers and decision makers and attract the right prospects. But even before the pandemic, virtual selling was on the rise. Salesforce ).

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99

Aberdeen

FEBRUARY 17, 2023

Aberdeen’s Derek Brink is a renowned cybersecurity analyst and Harvard adjunct professor who specializes in assessing and communicating risks in information security. Data breaches continue unabated, with over 9,000 public disclosures between 2015-2019. However, the results of their efforts are often unclear.

Allocation 40

Allocation Organization Phishing Video Marketing 40

Content Standard

MAY 20, 2015

My love for writing led me to pursue a career in journalism, before getting totally freaked out in college and switching my focus to marketing. In Cision’s State of the Media 2015 report, surveyed media professionals seem to agree that the future of media lies in native content. And There’s More.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Media 40

Biznology

JANUARY 16, 2015

Here are 9 ways to refresh your digital marketing for 2015. Change the copyright to 2015. Update your profile copy and contact information. This includes bios, social networking sites, your resume, and even your email signature. No digital marketer wants to send newsletters to the wrong target buyers.

Planning 80

Planning Copyright Copywriting Privacy 80

Optinmonster

AUGUST 19, 2023

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The future also looks bright for affiliate marketing. market share. Let’s get started. Amazon Associates Holds 47.3%

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56