Writing on the Web

JANUARY 9, 2013

No goals for 2013. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. This year I will completely prevent that by doing something that always works. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Customer Experience Matrix

APRIL 26, 2024

It’s eleven years since the term “customer data platform” appeared in 2013. We later added a sixth point relating to two real time capabilities: access to individual customer profiles, for things like call centers and website personalization, and real time event triggers, for things like responding to dropped shopping carts.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

Biznology

DECEMBER 23, 2021

Eight years ago, I attended a conference (remember doing that in person?) I happened upon the piece that I wrote after that conference in 2013 and decided to ask the women I interviewed back then if they have more recent experiences that they would like to share with my readers. ” Clearly, we still have a lot of work ahead.

Conference 104

Conference Validation Consulting Positioning 104

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Don’t create.

Social Media 111

Social Media Trends Personalization Brand Identity 111

The Forward Observer

OCTOBER 27, 2023

Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner , Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Buzz Marketing for Technology

OCTOBER 18, 2013

Posted in eCommerce Optimization Personalization. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. The Big Challenge As the summer of 2013 rolled around, we were ready to begin testing OptinMonster live. It was working! The servers crashed, and OptinMonster stopped working. And not only did it work.

Trigger Marketing 106

Trigger Marketing Planning Intent Template 106

Biznology

JANUARY 20, 2014

2014 will be the year of the personal brand. That was 2013. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. In other words, everyone needs a personal brand to survive.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Hubspot

MAY 1, 2017

It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. They’re my very own personal blogging habits. But how does that work, and how have other brands put it into practice? 7 Personalized Marketing Examples. Read more about how personalization tokens work here.

Personalization 100

Personalization Brand Identity Branding Planning 100

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Create a Personalized Experience . Personalize the experience—whether in emails or on sales calls—as much as possible.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Marketing Insider Group

FEBRUARY 17, 2015

I know you’re wondering “what the heck is content marketing personalization?” He asked what line of work I was in. 2013 brought us the Dove Real Beauty ad that really set the stage. The only kind of marketing that helps businesses connect with real people is personal content. Ads we hate.

Personalization 100

Personalization Content Marketing Ad Building Paid Search Agency 100

KoMarketing Associates

JUNE 18, 2013

One of the most interesting discussions came from Eric Enge of StoneTemple, who shared the results of a study his team has been working on around social signals and search engine indexing/ranking. While WMT can give you some information on load time, tools like Pingdom can also offer some insight. Social Signals Matter.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Zoominfo

OCTOBER 13, 2022

Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. But these questions keep Steve Zambo, founder of Ally Global Logistics (AGL), up at night. billion to about $40.9

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. However, the two go hand-in-hand and when they work in tandem, the sales process and actually closing the sale can become much simpler. There you have it, the best of the best for 2013.

Work Management 48

Work Management Marketing Management Service Planning 48

Onalytica B2B

MAY 29, 2018

She’s a licensed Professional Engineer in the State of Florida, with 6 years of experience working as a data professional. She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. Ronald Van Loon is a great person to follow.

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Don't work alone. Content strategy may still be hard to do.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? It makes you feel connected to another person and influence your decision-making process — which includes decisions related to products and services. What comes to mind when you think about marketing? Get MarTech! In your inbox.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics can tell you how old your target market is, where they work, and how long they spend on your website. That could be useful data.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Adobe Experience Cloud Blog

DECEMBER 12, 2012

Your weekends are packed with parties and at work you are trying to get everything done before the New Year. And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. So whether virtual or in person, spend a good amount of time getting organized.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Heidi’s writing is personal, relatable, and informative. She occasionally posts about work culture and thought leadership. He has worked with 15 of the Fortune 100 companies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

readwrite

FEBRUARY 4, 2013

See also: The 5 Best Super Bowl 2013 Ads ). The company has worked hard to make what is essentially a dull commodity service into a sexy brand. This spot goes a long way to negate all that hard work. The post The 5 Worst Commercials Of Super Bowl 2013 [Video] appeared first on ReadWrite. It will be talked about.

Video Marketing 40

Video Marketing Godaddy Lock-In Display 40

Webbiquity

SEPTEMBER 26, 2017

You have to know how to generate leads and work them. These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. Once you’ve made the list, go ahead and send a connection request to each person. Start a Group. Sponsored InMail.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Confessions of a B2B Marketer

OCTOBER 11, 2023

Niche down and focus on the group of customers that you serve best (and that serves you best) When you find a growth channel that works: go HARD. Consider building a smooth, data gathering, customer experience improving onboarding flow for your SaaS… All tribes thrive when they come together in person – when is your next event?

Linkedin 52

Linkedin Outreach B2B Sales Hubspot 52

Brandpoint

JANUARY 21, 2021

His session, “Utilize Video to Demonstrate a Changing Environment to Actively Engage Talent,” will teach attendees how to connect with incoming and current talent during a time when most people are still working remote. He assured us that we would be supported, and he has kept his word! What I didn’t know about was recruiting.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

ClearVoice

JUNE 19, 2023

But the way to do it right, and what works best, is constantly evolving. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects. Zippia ) 84% of digital marketing leaders believe AI helps with personalization. Content marketing is still driving success for companies that do it right.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Ranking 72

Bound360

DECEMBER 4, 2017

They are not only able to see who is engaging with their content, but also share results of their personalization efforts internally. Amy, we’re going to be talking about personalization today, and really wanting to dive into the Siemens story and your experience with personalization at Siemens. LISTEN TO EPISODE.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

SocialPilot

FEBRUARY 5, 2024

They support the brand out of their own will and share their personal experience. Specify your expectations, understand your audience and competitors, and learn about Twitter and what works on it. To make a plan that works for your brand on Twitter, plan your campaign strategically. Work with micro and nano influencers.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Only B2B

AUGUST 13, 2020

Account based marketing, traces its roots in 1990’s, when B2B and B2C companies startednoticing the need for personalized marketing. Back then too, customers were craving for personalized buying experience. The evergreen mantra for personalized marketing is ‘advertising’. What is Account Based Marketing?

Account Based Marketing 144

Account Based Marketing Marketing AI ABM Advertising Agencies 144

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 6, 2012

A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. To learn how to use this 2013 goal-setting template, download it now so you can read along with this post's step-by-step explanation.

Template 28

Template Planning Marketing & Strategy Inbound Marketing 28

Contently

SEPTEMBER 24, 2021

LinkedIn launched a feed to become the social network for your weird work persona. The News Feed era lasted a decade, and for a few years, it was kind of dope if you worked in digital media or marketing. Do you really want to be the person who didn’t see it coming? Narrator: They would not.) Are You Ready?

Social Networks 208

Social Networks Social Media Facebook Verticals 208