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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Wasssup by Budweiser The Super Bowl is where television ads come to dream big. The campaign communicates its value proposition across television, print, radio, and digital platforms. The artwork depicts historic sporting incidents created by sports persons using Nike. And it certainly did not squander its opportunity!

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Will Women’s World Cup bring the prize audience marketers want?

Martech

The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights. the National Women’s Soccer League drew more than a million in-person fans last year. If FIFA does hit its income and audience goals, it will be despite many of its own actions.

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How to Use Timely Content to Build Brand Awareness and Authority

Content Standard

One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. As fans across America sat in front of their television sets waiting for the action to resume, Oreo fired off a perfectly timed, perfectly on-brand tweet.

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What the IRS and Ashley Madison Should Have Learned About Cybersecurity

Convince & Convert

He hasn’t been in a television ad for the chain since 2013 as the chain has shifted to using athletes, such as baseball star Mike Trout, or actors in its ads.” ” Staying ahead of the story – being there as it breaks – can be an effective way to manage a crisis.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Building a Social Team. ” See you next week!

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Here's Mark Zuckerberg's Statement on the Cambridge Analytica Situation

Hubspot

2013: A Cambridge University professor named Aleksandr Kogan develops a personality quiz app that was installed by roughly 300,000 Facebook users, allowing the app developers to access their data and their friends' data. This applies to the apps that were able to access personal user data before Facebook changed its rules in 2014.

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Best Practices for Twitter Hashtags with Case Studies

ClearVoice

Drag the slider next to Trends for you to turn on and receive personalized trends. Drag the slider next to Trends for you to turn on and receive personalized trends. From social media and experiential marketing to the brand’s television and billboard advertising, its campaign messaging aligned with beautiful harmony.