Audience Lab is a secret weapon for political advertisers
FEBRUARY 23, 2016
Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers. If you’ve ever run a successful retargeting ad campaign , you know how powerful the effect is of being able to associate browsers to sites through cookies.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Happy holidays, readers! 1) Adaptive Websites. I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Even the freebie open source MySQL is actually capable of amazing things. There’s more! And, guess what?
Busting the Top 3 Google AdWords Myths
AUGUST 4, 2016
Myth #1: People Don’t Click On Google Ads. Can you believe that Google generates over $100 million in revenue every day from people clicking on their ads? With an average cost per click between $1 and $2 (source: WordStream ), that’s well over 50 million clicks per day. So yes, people definitely click on Google ads. Any questionable clicks are reimbursed.
Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
DECEMBER 12, 2014
And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015. If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line. How Impression Fraud Works. How Click Fraud Works.
Banners Have 99 Problems And A Click Ain’t One
B2B Marketing Insider
JULY 21, 2015
This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. Tweet This ].
Adometry Combines Attribution with Optimization
Customer Experience Matrix
APRIL 11, 2013
From humble beginnings in click fraud prevention, they have grown in recent years to be one of the leaders in algorithmic response attribution. So…my last two posts on attribution systems ( MMA and VisualIQ ) were among the least popular ever, right down there with Marketing Lessons from Chernobyl (which, let’s face it, was in pretty poor taste). Impressive.
12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About
SEPTEMBER 21, 2015
In other words, people weren't reading my post, or even clicking into it. While you might think that more page views is a good thing, consider this scenario: What if someone were to visit your website ten times because they were clicking all over the place trying to find what they were looking for, couldn't, and left in frustration? 3) Impressions and Clicks for Display Ads.
Is Bing Currently the Best Deal in Paid Search?
JULY 19, 2011
From ymarketing LLC, here are some reasons why marketers should funnel as much of their pay-per-click budget toward Bing. Bing Cost Per Click Cost Less The same keywords cost far less on Bing than they do on Google. Take advantage of Google's volume and better monitoring of click fraud to test, then import your Google campaign directly into Bing for lower ROI. have a 40-character limit on pay-per-click ads, compared to Google's 25-character limit. Bing's share of the search market has grown from 9% in April 2010 to 30% one year later. View Original Article
Interview with paid search expert Andrew Goodman
JANUARY 26, 2011
Its little wonder cost per clicks—on the clicks you really want—have gone up as advertisers continue to measure results. After they begin adjusting for ROI, the growth in cost per clicks is going to be moderate but where it lands is anyone's guess. Second, increased safety in click fraud detection and the machine learning in content and display networks.
MarketingSherpa Releases 2008 Search Marketing Benchmark Guide
SEPTEMBER 14, 2007
MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Click fraud remains a significant problem, but is very difficult to measure (duh! A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.
How to Adjust Your Landing Pages For Search
Anything Goes Marketing
JULY 20, 2007
PS: I want to apologize in advance to the companies listed above for spending their valuable marketing dollars and for my abusive click fraud. Does your website have a home page? Ok, that's a stupid question but because of the preponderance of use of search engines in browsing the web, home pages are just not the same as they once were. Is your website ready? Now what? Chad H.
Smart Marketing: Search engine marketing tip - Read Search Marketing Standard
MARCH 12, 2007
In this most recent issue there are articles by noted search engine marketing experts on such issues as: Finding the Right Search Marketing Firm Google AdWords Optimizer Video Marketing Click Fraud Standards In it youll also find an article I wrote called "Top 10 Pay-Per-Click Campaign Mistakes" If you dont yet subscribe to Search Marketing Standard , I suggest you do.
Smart Marketing: New search engine marketing magazine
FEBRUARY 20, 2006
It covers pay per clickadvertising, search engine optimization, web analytics, click fraud,local and contextual search, and other search-related topics. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Dave Wottles Kick Offers a Valuable Lesson Another Reason for NOT Granting a Big Three Bailout Should there be a Big Three Bailout?
JANUARY 5, 2008
Unfortunately, whether it’s the potential for some boiler room that a company sets up in India to produce phony product comments, click fraud operations, or politicians paying for people to blog about them, there are ways to game a system that well be exploited. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media. Good for them, bad for us.
Best of 2008 (So Far) - Search Engine Marketing, Part 2
OCTOBER 13, 2008
How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? In the online world it usually means bidding on your competitor's 'brand' keywords on a Pay Per Click Advertising platform." Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? How can "conquesting" be applied as an SEM tactic?
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising universe.to Pay Per Click: Boom or Bust? As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.