Delivra

FEBRUARY 26, 2021

In June 2014, a precocious teenage Black girl nicknamed Peaches Monroee hopped on the now-defunct video-sharing platform Vine to share a personal announcement. “We It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Appropriation. What brands should know.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

ClearVoice

AUGUST 9, 2021

Drag the slider next to Trends for you to turn on and receive personalized trends. Drag the slider next to Trends for you to turn on and receive personalized trends. The tending topics amplify the possibility of viral tweets and organic follower spikes on the platform. Tap Settings and privacy , then tap Content preferences.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Content Standard

SEPTEMBER 10, 2021

One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. This creative alternative to an in-person SXSW event helped HBO Max stand out among the many other brands being showcased at the virtual conference.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

6sense

JANUARY 7, 2022

We believe that our position in this 2022 Magic Quadrant report, coupled with our leadership position in multiple Forrester Wave and New Wave reports and G2 Grid reports , validates what we already hear from customers: that 6sense is the market leader in account-based sales and marketing,” said Viral Bajaria, 6sense CTO and Co-Founder.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? Real time marketing shows that you’re aware of what’s going on in the world and gives companies a chance to show a little personality. This is the same tactic that made the ice bucket challenge go viral. Conclusion.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Biznology

NOVEMBER 17, 2014

Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • maximize shareholder wealth). •

Trends 80

Trends Brand Identity Branding Planning 80

Crimson Marketing

OCTOBER 9, 2013

Content marketing is very time intensive because it’s personalized and customer-centric. Google+ and Slideshare Will Become Essential for B2B Content Marketers. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

Content marketing is very time intensive because it’s personalized and customer-centric. Google+ and Slideshare Will Become Essential for B2B Content Marketers. SlideShare has seen a rise from 23% usage in 2012 to 40% of B2B marketers using it for content distribution in 2013. Image: Courtesy of Virally Blog.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral. That’s very different from how marketers have traditional thought about video advertising where a person can see the same ad appear over and over on many different media sites including YouTube.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Content Marketing Institute

DECEMBER 12, 2017

HANDPICKED RELATED CONTENT: Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice. Virality and reach will become less important, and marketers will instead focus on better segmenting and targeting capabilities, enhanced with the help of AI. Expect to see more diversification of #content formats, says @amandatodo.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. – personal. ” He started off with a prediction: “By 2020, every person in this room will make video for work every week.”

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Convince & Convert

APRIL 11, 2014

It was that viral. In December 2013, Bob and Jerry were finally reunited. The first three hours are critical in any missing persons case, so that hotline is essential in getting the word out. ” If you could do a Skype call with any living person, who would it be? It’s all about individual engagement.

Skype 141

Skype Viral Marketing Social Media Facebook 141

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. “It’s not about going viral; it’s about being useful.” It’s meaningful that the first person he hired to enhance his content efforts wasn’t a blogger or a designer but a video producer.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Chris Koch

MAY 19, 2014

They retained the information better when they watched the videos than they did when I taught in person,” he recalls. Viral How-Tos. In 2013, the company launched a program called MakerBot Academy, in which teachers can request a 3D printer for their classrooms through DonorsChoose.org, a crowdfunding site for educators.

Conference 100

Conference Education Viral Marketing Class 100

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Belkins

MAY 28, 2020

As a wise person once said: “You can look but you can’t touch”, and it became quite the reality in terms of interacting with people, things, and even ourselves. Take part in a hands-off economy. New social norms are here to stay. It’s a habit that is guaranteed to stick even after COVID-19 is long gone.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. Read the book to learn how all these data points fit together to make a person successful.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

APRIL 12, 2018

Warby Parker knew their customers were already taking pictures and videos of their glasses to send to friends for advice, so they started asking customers to post their images on social media with the hashtag #warbyhometryon … as a reward for posting, Warby Parker pairs those customers with one of their online personal stylists.

eCommerce 76

eCommerce Brand Identity Branding Advertising Agencies 76

The Point

OCTOBER 7, 2014

Billion with Google in 2013. While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. Its top 25 US-based search advertisers alone spent more than $1.3

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. Donors, like customers, expect a personalized experience. As more and more companies adopt personalized email marketing strategies, nonprofits need to keep up with the times.

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Content Standard

MARCH 27, 2015

With more than 100 billion global searches in a month and staggering numbers of active monthly users on social platforms, stories told well should be enough to build and connect with audiences virally. billion in 2013. Personally, I hate ads on my Facebook timeline—they actually anger me. Take the Plunge.

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." In the world of marketing, there's no shortage of new strategies designed to engage audiences and inspire purchases.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Since that moment, he’s had the film bug in his blood.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. Therefore, by publishing a video natively on Facebook or IGTV, you will be more likely to see your content being pushed by the platform itself, giving your more reach and more viral potential than a regular ‘static post’. Instagram Stories. Voice Search. This trend echoes the previous one.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Why is this person with so much talent unnoticed but this simple video is getting so much attention? Virality is like alchemy. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. And we’ve all taken a Buzzfeed quiz (or fifty), right? Stay with me. What Do You Mean By “Assessment?”.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

JANUARY 8, 2015

They are rarely founded upon anything scientific, but they are a fun and easy way to get just a little more insight to someone’s personality. It was actually 2013′s most popular story on NYTimes.com, despite being posted less than two weeks before the end of the year. Quizzes Are Constantly Going Viral.

B2B Thought Leadership 48

B2B Thought Leadership Viral Marketing Thought Leadership Broadcasting 48

Content Standard

MAY 12, 2015

Not only can these platforms influence change on a global scale, they can also be used for smaller, more personal stories. In 2013, Duke Law student Andrew Katbi was killed in a car crash weeks before his graduation. There are countless examples of how Twitter and other social sharing platforms made those revolutions possible.

Social Media 40

Social Media Media Opinions Twitter 40

LeadSquared

OCTOBER 23, 2016

For more insights on viral video marketing, watch this webinar.). Our designer, Rajat, talks about what worked best for him and how he made his content viral, in this post.). In case there are around 100 people online at a moment, chances are that the post has reached only one person organically. Facebook: 5. Organic reach.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Vidyard

MAY 14, 2014

So, when brands are presenting an interesting and compelling piece of video that appeals on a personal level for a specific subset of clientele, people, in return, will want to share this content intuitively with their friends and family. The tools are there: Pinterest, Facebook, Twitter, you name it.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report , 92% of marketers acknowledge its value (up from 86% in 2013). Your technology firm needs to be in the social media race for the long run.

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

Hubspot

AUGUST 29, 2013

This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". While viral and creative and “sexy” are all great on occasion, the main strategy that works well with long term inbound marketing is usefulness.

Work Management 28

Work Management Buyer Personas Marketing Management Cross-Selling 28

Hubspot

FEBRUARY 19, 2018

Here, we’ve curated a list of nine self-help books to help you achieve professional and personal growth -- along with our biggest takeaways from each. The Seven Habits of Highly Effective People: Powerful Lessons in Personal Change. Becoming a healthier person doesn't come from making one big change. The Best Self-Help Books.

Positioning 78

Positioning Work Management Viral Marketing Fulfillment 78

Hubspot

MARCH 13, 2014

With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing its video feature only months ago, video has become a lot more than just black and white images on a fuzzy screen. Interaction and personalization keeps people engaged -- even if you''re not making a video for everyone who asks.

Trends 28

Trends Video Marketing Marketing & Strategy Content 28