Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? A first time marathoner running the Boston marathon in 2013, and stopped after mile 25.

Storytelling 28

Storytelling Startups Bundling Training 28

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Creativity strikes back. ” she told me.

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Creativity Content Marketing Enterprise Management Content 154

Marketing Insider Group

MAY 7, 2013

Social selling is about sales people building a strong personal brand. I even predicted that social, content and personal branding would drive the future of business in 2013. What is Personal Branding? To get the best answer, I turned to personal branding expert Dan Schawbel. What is Social Selling?

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Kaon

JULY 2, 2015

In marketing and sales, this can be accomplished by using digital interactions and interactive storytelling to create engagements that allow customers to guide themselves through their problem-solving journeys. Use Visual Storytelling to Communicate Value. Below are four tips for increasing sales with digital interactivity.

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Tips Lead Ranking Storytelling Cross-Selling 100

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. Customer surveys are inferior to in person interviews.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. My Personal Evolution as a Digital Marketer. In 2013, my own digital marketing career was feeling strained.

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Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. My Personal Evolution as a Digital Marketer. In 2013, my own digital marketing career was feeling strained.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 percent increase from 2012 projected spending of $3.6

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Gartner Allocation Storytelling Spending 40

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 46

Storytelling Paid Search Agency Ads Advertising Agencies 46

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. Herve: When brands forget that filmmaking, marketing and storytelling are professions. Benefits require investments.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Marketing Insider Group

DECEMBER 19, 2014

Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Focus On Storytelling.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. billion in 2013. As it turns out, original storytelling and paid amplification make great bedfellows at the right time and place. Is this a story they would care about?

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Paid Content Storytelling Paid Social Agency Mobile Advertising 40

SocialPilot

MARCH 12, 2024

Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6. The artwork depicts historic sporting incidents created by sports persons using Nike.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

SocialPilot

FEBRUARY 9, 2024

Heidi’s writing is personal, relatable, and informative. After scrolling down through his new fiction novel tweets, you will get to see many industry-related talks, content marketing predictions, his recent reads, and personal anecdotes of marketing his own product. Robert has a knack for creating content with great storytelling.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector. Des Cahill (Oracle CX).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

SmartBug Media

FEBRUARY 25, 2020

A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. Be sure to ask the person handling your PR to share whatever materials or assets they have to spruce up your content. Leverage Influencer Relationships.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Storytelling. I talked about how marketing has always used great storytelling to connect with people. Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” Native advertising.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. Their talent in storytelling will be put to much better use telling actual stories instead of trying to interrupt the ones we want to pay for.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Biznology

JANUARY 15, 2016

The ease of learning more about ingredients of personal care and food products, for example, has led consumers to realize that retailers’ own-label products are basically the same as more prominent brands, only much cheaper. Smart marketers are realizing that they must change their tactics.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? This cute and hilarious video from Metro Trains is fully built on the storytelling principles that we all try to master in our content. 1) Dumb Ways to Die.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Marketing Insider Group

DECEMBER 22, 2014

My 2013 Marketing Predictions included bets that content marketing conversations would mature. So content will become targeted and more personal! And as video and visual content continue to dominate the consumer landscape, brands will focus more on entertaining and informing their customers through visual storytelling.

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Listen Now. Tweetable Moments.

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Skype Social Media Work Management Storytelling 130

Content Standard

APRIL 12, 2019

The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. Then came the ever-evolving personalization algorithms. Spotting Trends and Storytelling Opportunities. Like Amtrak, U.S.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” If you could do a Skype call with any living person, who would it be? If you could do a Skype call with any living person, who would it be? If you could do a Skype call with any living person, who would it be? Listen Now.

Skype 136

Skype Aggregators Social Media RSS 136

Convince & Convert

DECEMBER 13, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Storytelling in 2014 from Gary Vaynerchuk. ” If you could do a Google Hangout with any living person, who would it be and why? From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

Social Media 148

Social Media Media Content Case Study 148

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. To empower sales professionals to engage with powerful value storytelling and “back of the napkin” value quantification.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. God Made A Farmer – Dodge Superbowl Commercial 2013. Personal Branding for Human Resources – Hot to take risks and navigate the social web to advance your career by Laurie Ruettimann.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Heinz Marketing

SEPTEMBER 17, 2019

As John Linkner said in an article for Forbes in 2013, “The business version of placemaking has to do with the physical experience you create for your team members, customers, and suppliers.” But a person entering your booth or office should feel the difference. This breaks down into two things, place branding and story-doing. .

Planning 62

Planning Brand Identity Branding Trade Show 62

markempa

DECEMBER 29, 2014

This personal connection comes down to one idea — empathy. Watch Ninan Chacko, CEO, PR Newswire, as he explains the five steps to effective content marketing in this Lead Gen Summit 2013 replay. Utilize storytelling in your call scripts.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Outbrain

AUGUST 14, 2021

It’s pretty clever stuff and an exciting look at how AI is allowing marketers to create dynamic yet personalized content. Over 60% of customers are now willing to exchange their personal data for prompt personalized customer service, and over 80% of businesses are already using chatbots. Sustainability.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content4Demand

MARCH 24, 2020

Business professionals are around 50% more likely to buy a product or service that demonstrates personal value through emotional appeals,” says Nick Hague, Head of Growth at B2B market research company B2B International. She lays out the differences between the B2B and B2C buyers’ journeys in “Why B2B Marketing Needs Emotional Storytelling.”

B2B 55

B2B Psychographics Content Ad Exchange 55