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Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)

grow - Practical Marketing Solutions

Reputation repair advice from Blake Irving of GoDaddy. I recently attended the Product Hunt live chat with Blake Irving , CEO of GoDaddy. GoDaddy is a very interesting company right now. I asked: GoDaddy is one of the biggest success stories in gender equality — going from slightly obnoxious (sorry!) By Kiki Schirr, {grow} Contributing Columnist. Listen. Reflect.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn


SaaS Company Uses Account-Based Marketing Approach to Attract New Clients Like GoDaddy. The sales and marketing team was able to go from connection to revenue with the IT team at GoDaddy. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. You see, it’s a wrong message to the wrong audience. Specific” projects.

What do the GoDaddy Outage, the iPhone 5 launch, and 9/11 have.


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The Social Media Monitoring Metric We Need, But Can’t Get


GoDaddy CEO Bob Parsons may have injured his company’s brand by posting a video of a recent elephant hunt in Zimbabwe. Then again, controversy hasn’t hurt the GoDaddy brand in the past. So, will the GoDaddy CEO’s most recent actions result in good karma, bad karma, or a wash? But there’s one critical metric that remains elusive to measure.

The Best Super Bowl Ads to Watch Before the Big Game


3) "Journey Home," GoDaddy. GoDaddy pokes fun at Budweiser''s runaway puppy commercial from last year with their new ad. Update: GoDaddy pulled this ad and it is no longer viewable. Super Bowl XLIX is on the horizon. So far, the lineup looks to be a combination of newcomers, like Skittles, and veterans, like Budweiser and Dove. How meta.). So without further ado.

Register a domain name for every event on your calendar


Or head over to GoDaddy and grab some domains for only 99 cents for the time being (warning: if you plan to use your domains for email marketing , stay the hell away from GoDaddy, they’re wusses when it comes to defending you, the consumer, when it comes to email marketing). Nobody wants to key in a complicated URL. 1LIlaan or to remember.

Influencer marketing tools of the trade


OpenSRS — GoDaddy can be a dirty dirty dog. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior. It has everything I need but it’s not nearly as easy to use as is GoDaddy. We’re off to the races! Check, check, check, check, and check! OK, now on to tools. My clients know it.

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Here’s Why Dumping Ron and iOptimize Marketing was the right idea

Fearless Competitor

Clearly I was because iOptimize Marketing no longer exists, It is a domain that no one owns according to GoDaddy. Jeff Ogden , President of Find New Customers , the nicest company in BtoB marketing, once worked for Greenlight Digital in London for a very short period of time. Here is the lesson for you. If it does’t feel right and you have doubts about it, you are probably right.

Buy domain names for all your pages, products, and services


It looks like GoDaddy is offering.COM domains for $2.99 (asterisk asterisk) right now — and that’s for a year! Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” It’s short and dedicated to the one page. Same thing with Skinny Coconut Oil. Now they all do.

The Social Media Monitoring Metric We Need, But Can’t Get


GoDaddy CEO Bob Parsons may have injured his company’s brand by posting a video of a recent elephant hunt in Zimbabwe. Then again, controversy hasn’t hurt the GoDaddy brand in the past. So, will the GoDaddy CEO’s most recent actions result in good karma, bad karma, or a wash? But there’s one critical metric that remains elusive to measure.

Why you need 3,643 domains just like President Donald J. Trump


Stay away from Network Solutions as they’ll charge you $34.92/year instead of $2.99/year at GoDaddy. Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game. That article was about what to do during and after an online reputation attack vis-à-vis Milo Yiannopoulos. What Donald J. Trump has 3,643 websites that range from to Donald J.

Why B2B Companies Should Worry More About Customers Than Competitors

The Forward Observer

Bob Parsons , GoDaddy CEO, in one of his popular business advice videos explains that there are three types of companies : Corporate Centric – Care only about themselves and tend to be abandoned by customers. We’ve all seen (or worked for) companies with an unhealthy obsession with their competition. Competitor Centric – Only pay attention to their competitors and copy them.

Are there naked photos of you online?


If you’ve discovered revealing photos of videos of yourself online, here’s what you do next: Call a Lawyer Immediately. While there’s no guarantee, the quickest way to remove incriminating, erotic, or revealing photos of a sexual nature is through the sort of saber-rattling only a lawyer can muster. Lawyers have the unique ability to legally threaten with words and text.

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Groupon Digs the Hole Deeper

Paul Gillin

You’ve made the GoDaddy ads look like Dr. Seuss by comparison. It’s been a little more than 24 hours since Groupon aired the most offensive advertising campaign in history , and the company’s response to the outpouring of negative commentary has been a textbook example of how not to handle a crisis. Too bad Groupon didn’t mention any of those noble goals in the commercials themselves.

Stop SOPA From Killing the Internet!

Fearless Competitor

All I knew was that GoDaddy caught a lot of flak about opposing it. GoDaddy was right. I admit it. I didn’t know what the Stop Online Privacy Act (SPOA) (Known as PIPA in the Senate) was all about. And we don’t do politics on this blog. But as I learned more and more, I realized what was happening. This is really scary. CopyBlogger had a great post about it -.

The Need for Speed: Why You Need Speed for Google and your Customers

Fearless Competitor

“Through the years, I’ve used 4 hosting companies of increasing performance and cost (GoDaddy, Bluehost, Hostgator, and Mediatemple). This blog moved to WPEngine earlier this year and this video explains why we made this move – and why you should make this move too. Fearless Competitor named the #1 B2B blog of 2012 by Thanks for the kudos!

6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month


6) NASCAR, GoDaddy, and the Public Interest Registry: Donations to NBCF. Also, her sponsor, GoDaddy, teamed up with the Public Interest Registry to donate $50,000 to the NBCF. The mother of GoDaddy CEO Blake Irving is a breast cancer survivor, and he is adamant about incorporating this campaign into his company''s culture. 1) National Breast Cancer Foundation: Beyond the Shock.

Marketing Made Simple TV is Looking for a Few Good Sponsors

Fearless Competitor

ExactTarget , ConstantContact , Vertical Response , GoDaddy. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. If you need some awesome video content for your website, you should consider sponsoring the show. And if you want your logo all over the internet, you want to sponsor the show. Marketing Made Simple TV is a weekly show running every Thursday at noon ET. Think of Oprah and Harpo Productions.

Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key.

Fearless Competitor

Since I use GoDaddy for hosted Exchange and other websites, I picked them to host my new blog strategy. Buffer At the start of 2013, the sales lead generation company Find New Customers made a MAJOR investment in this blog. This is what you need to know about blogs and SEO. For those who know how search programs like Google and Bing work, you know that freshness of content matters.

5 Real Life Examples of Fantastic Calls-to-Action


GoDaddy. GoDaddy is a web and email hosting company that also sells domain names and other related services. The objective of this particular page is to get a user to purchase a domain name they've selected, and this GoDaddy CTA uses one of the most fundamental best practices to achieving visibility: using a button color that starkly contrasts the rest of the site's design scheme.

2015 Predictions: Increated “Because we can!” Website Hacking

PWB Marketing Blog

September 2012: Many GoDaddy serviced websites go dark after hacker attack. January 2014: GoDaddy and Twitter divulge information to a hacker that causes one man to loose his beloved Twitter account. As promised in last week’s post, at PWB we have a couple of our own predictions. December 2014: James bond and Spider-man movies compromised during Sony hack. Sixty-three Thousand!

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

The GoDaddy example. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile. Defines a data tool for analyzing social behavior of any group of customers. CASE: A community for alpha moms.

How to Build the Perfect B2B Social Media Strategy


These are Dropbox, GoDaddy, HootSuite, HubSpot, Intercom, MailChimp, Marketo, Moz, Sage, Salesforce, Shopify, Verisign, VMware, wix, and Zendesk. B2B marketing on social media might seem like a tough challenge. After all, how many of your clients are using your products out of necessity rather than because they want to? With these insights, I formulate a B2B social media strategy. Timing.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

company services customers (2015) revenue (2015) revenue / customer GoDaddy domain registration, Web site hosting 13.8 I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. This all makes perfect sense and is wholly consistent with Infusionsoft’s historical focus on helping small business grow. million $1.6

Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?

Customer Experience Matrix

Other entry points: accounting software like Intuit Quickbooks, email clients like Microsoft Outlook, personal productivity suites like Microsoft Office, Web hosting companies like GoDaddy , and of course CRM like Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. And Constant Contact is just one of many small business email providers.

Using QR codes on television: Good or bad?


During the Super Bowl, GoDaddy added a new element to the annual installment of its provocative ads: the QR code. According to a GoDaddy statement , the code is responsible for the best website traffic ever and has driven the increase In GoDaddy's case it led to record traffic and HSN must be seeing some sort of the ROI or it wouldn't have added them to every product televised.

Blog Crash!

PWB Marketing Blog

Coincidentally that happened shortly after many GoDaddy sites got got taken offline by hackers. A few weeks back – probably a few more than I care to admit – We had an error with our blog. Specifically I couldn’t access the blog. In fact I thought I had made a HUGE error that caused everything to crash. Worst case scenario. In rebuilding we lose everything.”

How to Build Your Influencers in Social Media


I prefer OpenSRS as a registrar but GoDaddy’s fine, too. A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. It’ll probably be a lot different than you’d expect. Here’s the secret: who the hell are you? Are you already Kim Kardashian? Are you worth billions of dollars? Do you have a sex tape? A home.

25 outreach tools that can take your business to new heights


This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, but it doesn’t. Check out these 25 awesome outreach tools for your smash business strategy. We’re living in an era of content saturation. Over 2 million blog posts are published each day. Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. GroupHigh. InkyBee. BlogDash.

An introduction to ecommerce APIs for non-developers


That’s why Shippo attracted big clients such as Magento, Godaddy, and Mercari, as well as thousands of SMBs. The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. What makes this possible? The data speaks for itself. Why APIs? Value.

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The 9 Must-Have Components of Compelling Email Copy


What does 30% off a GoDaddy product do for my goals? The copy translates the benefit of buying those shorts, but the copy (or lack thereof) in GoDaddy's email doesn't explain the benefit of redeeming a generic 30% off offer. Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written plain text email can perform just as well, if not better, than a highly designed email with tons of bells and whistles. So how do you write a great marketing email? UD | Nunchucks.

Commercial Misconduct: The Worst TV Ads Ever


GoDaddy: Perfect Match. It was a simpler time, back then … before the rise of DVRs and streaming video services. Back then, when people said they were “watching TV,” they meant that they were actually watching TV -- a.k.a. watching the programming that the TV stations were broadcasting. A giant, loud, annoying wave. Of course, not all TV ads were, or are, completely awful.

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization


Integrate with CRM, email, and social media tools; deploy on WordPress, GoDaddy or other types of websites; and optimize conversions with A/B testing. Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. 1 ) Picreel. Pricing: free.

Understanding Your B2B Website: 10 Key Terms to Know

Hinge Marketing

Examples of hosting companies are Rackspace or GoDaddy. In professional services, over 80% of prospects will check out your website when considering engaging with a firm. Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. Most website redesigns begin with an initial kickoff meeting.

35 Tech Terms Translated Into Plain English


A company that registers domain names, like GoDaddy. Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? In the movie, people kept saying "he''s wired in" or "they''re wired in" over and over again in reference to people coding intensely with their headphones on. or something weird that us non-programmers would never understand. 301 Redirect. Alt Text.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Rather, the most successful small business systems tend to do one thing: think accounting ( Intuit Quickbooks), Web hosting ( Godaddy ), email services ( Constant Contact ) or CRM ( ). Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways. These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot.

Artificial Intelligence and the Future of Work


Opentopic blog >> Artificial Intelligence and the Future of Work This is an influencer post by Blake Irving, CEO, GoDaddy Artificial Intelligence has been the topic de jour lately with every corner of intellectual thought sounding in on the perils, and the potential rewards, of synthesizing a machine intelligence that could successfully perform any intellectual task that a human. Cognitive Technology undefined