SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Create a Personalized Experience . Personalize the experience—whether in emails or on sales calls—as much as possible.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. We believed that great products begin and flourish with great relationships. The Big Challenge As the summer of 2013 rolled around, we were ready to begin testing OptinMonster live. People first.

Trigger Marketing 104

Trigger Marketing Planning Intent Template 104

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Tomorrow People

NOVEMBER 21, 2017

There are also many other benefits to the brand such as brand perception, relationship with customers and quality of engagement. Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Positions you as current and up-to-date.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Other studies show that B2B buyers will pay more for a product or service that provides them with personal value. Studies show that 95 percent of all purchase decisions are emotion-driven. Image via GloriaRand.com.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. The Hinge Research Institute conducted an extensive study on buyers and sellers of professional services to understand buyer behavior from both sides of the relationship. But is that enough?

Work Management 48

Work Management Marketing Management Service Planning 48

SocialPilot

FEBRUARY 5, 2024

They support the brand out of their own will and share their personal experience. The best way to approach an influencer for collaboration on Twitter is through a personalized relationship. Influencers succeed through emotional marketing, so using it in your personalized approach is the best.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Liveintent

AUGUST 19, 2021

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. Now, both offline and online data sources can provide you with Personal Identifiable Information (PII).

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Webbiquity

SEPTEMBER 26, 2017

These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. Once you’ve made the list, go ahead and send a connection request to each person. When a lead comes in, immediately send a note thanking the person for connecting with you.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. So whether virtual or in person, spend a good amount of time getting organized.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

SnapApp

AUGUST 25, 2016

Personality assessments are fun. But if you think personality assessments are purely for entertainment value, you should think again. But if you think personality assessments are purely for entertainment value, you should think again. Personality assessments have a ton of value as marketing tools. Where should you live?

Personalization 48

Personalization Ideal Customer Profiles Buyer Personas Marketing Automation Services 48

KoMarketing Associates

FEBRUARY 1, 2018

Demandbase’s ABM Certification Program offers a full-day “Foundations” course that is available in-person or online, and an “Advanced” course that is available in-person, which is focused on the fundamentals for scaling your ABM strategy. Click here to read the full results of the survey from Demandbase! ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

ViewPoint

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus. In this new marketplace, marketing needs to work hand in hand with sales to create a personalized experience for each prospect.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

Televerde

FEBRUARY 1, 2021

Once you’re able to establish a connection, you’ll have a better chance of selling your services or products and maintaining those relationships for years to come. These companies are more interested in developing a mutually beneficial relationship with customers and are positioned to meet their expectations.

Examples 97

Examples Word of Mouth Brand Identity Branding 97

markempa

SEPTEMBER 16, 2013

Her presentation, “Make Marketing Indispensable: Strategies for turning the sales team into your biggest fans,” featured steps marketers can take to achieve a productive, cooperative relationship with Sales. Look at them through the eyes of the sales person,” Harman explained.

B2B Sales 120

B2B Sales Lead Gen B2B Marketing Marketing Qualified Leads 120

SmartBug Media

FEBRUARY 25, 2020

Be sure to ask the person handling your PR to share whatever materials or assets they have to spruce up your content. Leverage Influencer Relationships. A strong PR professional or team will have established valuable relationships with reporters and bloggers.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. We then explore the client experience and how it does or doesn’t translate into an ongoing relationship and referrals. About the Study.

Consulting 157

Consulting Research Work Management Marketing Management 157

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Relationships can be a great way to explore the comical truth. Explore that relationship.

Work Management 167

Work Management Marketing Management Conversion Generation 167

SocialPilot

FEBRUARY 9, 2024

Mari is coauthor of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing. Heidi’s writing is personal, relatable, and informative. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Even Facebook asks for her help.” Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Valasys

MARCH 13, 2023

Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Salesforce Marketing Cloud

FEBRUARY 22, 2022

Consistent, personalized customer experiences are critical; 65% of consumers would switch to a competitor if a brand fails to connect with them. But without professional developers, pivoting to an omni-channel digital business model can be a challenge. But times have changed, and so has our technology.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. IT tends to lean too heavily toward data for data’s sake, while Sales too often relies on revenue and relationships. If the $42.3 But online is a big place. More Traffic? Or More Conversions?

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Content Standard

DECEMBER 1, 2014

Marketing experiences and content that place priority on personalization and consumer value gain more loyalty and engagement in the long run. Brands should “adapt to their customer’s individual preferences” in an effort to “strengthen customer relationships, which is the main goal.”

Loyalty 40

Loyalty Personalization Brand Identity Branding 40

Salesforce Marketing Cloud

SEPTEMBER 14, 2022

For brands and retailers, understanding the nuances and personality quirks of each generation is part of the fun — and part of the challenge. Uber, Lyft, Instacart, UberEats, and DoorDash were founded around 2010, and Gen Z favorite GoPuff, which promises delivery in less than 30 minutes, arrived in 2013. Get the Guide.

Merchandising 98

Merchandising Loyalty Budget Programs Terms and Conditions 98

DotDigital

APRIL 19, 2021

April 19th, 2021 – London, UK Today, dotdigital, the leading marketing automation and customer engagement platform, has announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship. . In February 2021 and as part of the Magento 2.4.2 Nik Shroff, Sr.

Touchpoints 52

Touchpoints Advertising Agencies Marketing Automation Services SMS 52

Hubspot

MAY 1, 2015

CRM stands for 'customer relationship management.' CRM, or customer relationship management, refers to software that lets companies track every interaction with current and future customers. Editor's Note: This post was originally published in August 2013 and has been updated for accuracy and comprehensiveness.

Work Management 28

Work Management Marketing Management CRM Software 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

B2B Marketing Directions

JANUARY 21, 2018

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. In the 2017 study, Walker asked survey participants to rate the level of customer expectations for personalization, ease, and speed at three points in time - in 2013, today (2017), and in 2020.

Research 54

Research B to B B2B Custom Publishing 54

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? If there’s a gap between this and letting a computer just manage the whole relationship without any human involvement, it’s almost too small to worry about.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Martech

JULY 29, 2021

“Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, Knowledge Specialist at the company. Launching a few months into the COVID era was a “nice coincidence,” as van Zoelen put it, in-person training being out of the question. “We ” A void in the market.

Education 129

Education Advertising Agencies Paid Search Agency Work Management 129

Hubspot

AUGUST 5, 2013

With the Final Countdown promotion, you can get $500 off today (Monday, August 5, 2013), $400 Tuesday, $300 Wednesday, and so on. Think about your goals for the rest of 2013 and even into 2014. Conferences are great for these in-person conversations, so take advantage of the opportunity! 3) Booking a Hotel Room.

Conference 28

Conference Peer-to-peer Clickthrough Budget Programs 28

Content Standard

SEPTEMBER 10, 2021

One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. This creative alternative to an in-person SXSW event helped HBO Max stand out among the many other brands being showcased at the virtual conference.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Hubspot

MARCH 31, 2016

That’s where personalization enters the picture. Here’s how personalization can help media companies carve out new, lasting monetization channels. Here’s how personalization can help media companies carve out new, lasting monetization channels. >> Personalized Calls to Action (CTAs). The answer is personalization.

Personalization 28

Personalization ROI Sales Qualified Leads Newsletter 28

Convince & Convert

AUGUST 24, 2015

As is the case in the new world we live in, Subway’s “official” announcement came via Twitter: We no longer have a relationship with Jared and have no further comment. The popular sandwich chain suspended all ties to their spokesman after investigators found child pornography in his Indiana home earlier this year.

Television marketing 150

Television marketing Curation Press Act-On 150