Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. 2013 Marketing Prediction. The stakes are high and the timing is urgent.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

The Forward Observer

DECEMBER 1, 2023

Deb Calvert’s 2013 bestseller, DISCOVER Questions® Get You Connected: For Professional Sellers , introduced this framework and revolutionized how we think about questions. Now DISCOVER Questions® isn’t just for sellers anymore!

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage.

Online Marketing 100

Online Marketing Trends Lead Ranking Lead Scoring 100

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional. Although I wrote this almost 2 years ago, it is still one of my most popular posts for 2013. They were all videos.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Marketing Insider Group

DECEMBER 4, 2012

I predicted that we would see increased buzz talking about how to become a social business , how to execute content strategy and how to create a more mobile-optimized digital experience for our customers. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Where did I fall short?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. This also applies to large increases in social customer service. Listen Now. The RSS feed is: [link].

Social Media 147

Social Media Skype Media Paid Search Agency 147

Webbiquity

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4: Content Marketing And Its Impact On Your Business (Infographic) by Business2Community.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Optinmonster

SEPTEMBER 11, 2023

After the event, we exchanged emails discussing ideas for a new product. So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. We believed that great products begin and flourish with great relationships. We’ve been fanatical about customer support from Day One.

Trigger Marketing 106

Trigger Marketing Planning Intent Template 106

Lenny's Newsletter

AUGUST 29, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Below, I’ll share a guide for nailing your ideal customer profile (ICP), dozens of stories of how founders identified their ICP, and as always, templates and tons of examples. Art by Natalie Harney.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. It took a while, but Facebook marketing is now ready for mainstream B2B, in support of branding, lead generation, and customer relationship marketing goals for enterprises of all sizes. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Outreach

MARCH 2, 2018

February might be a short month, but it was by far one of our product team’s most productive months to date! With this release, customers using Office 365 and Exchange 2013 will have access to the same great feature set that's currently available for our Gmail users. Outreach Meetings for Outlook.

Product 68

Product Outreach Stats Template 68

Televerde

FEBRUARY 1, 2021

When thinking about building a successful sales and marketing strategy, delighting your customers is critical to your company’s overall success. With an evolving digital landscape, it’s more important than ever to understand how you can fit in your customer’s lives and provide long-term value. What is Customer-Focused Marketing?

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Customer Experience Matrix

OCTOBER 20, 2016

The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed, many of the firms I originally identified as CDPs were lead scoring and customer success management vendors who serve primarily B2B clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. Your customers increasingly expect you to include rich visual content as part of their experience online. Enlist your customers to create content. What is it?

Trends 80

Trends Planning Youtube Wikipedia 80

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Crimson Marketing

AUGUST 8, 2013

When launching a new product it’s all about creating the buzz. Or maybe your product would do well on a social platform you haven’t used yet, like Pinterest or Instagram, which are great for visuals. . You are excited about your new product launch. The challenge is sharing this excitement with your customer base.

Buzz 100

Buzz Product Social Media Network Marketing 100

Customer Experience Matrix

APRIL 1, 2013

What really matters, though, is that Infusionsoft itself remains committed to its small business customers, despite growing to nearly 400 people and $40 million revenue. Facebook is by far the most important online channel for Infusionsoft customers, in many cases replacing Web sites as the primary online presence.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Webbiquity

MAY 5, 2020

The Product. Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. Modus is a spin-off from a digital media production company servicing the medical device industry. Year founded: 2013.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Zoominfo

OCTOBER 13, 2022

Every year, the United States exports billions of dollars worth of forest products — everything from the raw timber used in construction to the reams of paper used in offices all over the world. Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. billion to about $40.9

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Webbiquity

MARCH 26, 2019

She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. The Product. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? Here is Amanda’s remarkable story.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Webbiquity

DECEMBER 11, 2013

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Martech

MARCH 14, 2023

Since SAP bought Qualtrics in late 2018, it has moved to integrate its AI-driven experience management capabilities across SAP’s customer experience solutions, including SAP Service Cloud and SAP Sales Cloud. It uses AI to measure both customer satisfaction and employee engagement in real time. Why we care.

Enterprise Management 98

Enterprise Management Marketing Management Customer Satisfaction Acquisitions 98

Adobe Experience Cloud Blog

JUNE 19, 2017

I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. The result?

Touchpoints 132

Touchpoints Budget Programs Churn Rate Word of Mouth 132

B2B Marketing Directions

APRIL 18, 2021

Merkle B2B and two of its constituent firms, B2B International and gyro recently published the results of research that focused on what is required to consistently deliver world-class customer experiences, and where most companies have work to do to meet those requirements. Here's a brief overview of the attributes of each superpower.

B2B 52

B2B Work Management Class Marketing Management 52

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! It’s a vital alternative to traditional marketing because prospective customers can dodge marketing messages.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

KoMarketing Associates

MAY 21, 2013

Questions to consider asking: Where are your customers searching for information? Customers are now on multiple platforms. Start by identifying the hashtags that are commonly used in your industry and by your customers. Once you identify a few core concepts that represent your product/service, you can go from there.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Marketing Insider Group

MARCH 9, 2020

Involve all your teams in content production. Outsource production and automate distribution to boost your ROI. Even with an uber-talented team and input from other teams within the enterprise, there will be times in which you need more content to meet your customers’ needs. Repurpose top-performing content.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Customer Experience Matrix

FEBRUARY 17, 2015

If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. But, until today, I’ve never discussed NGData.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Crimson Marketing

JULY 21, 2015

He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron. Vittorio Viarengo has been running Products and Marketing at MobileIron since 2012. Today they have more than 8500 customers, including more than 450 of the global 2000. He sold it to Object Design in 1997, a then public company.

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

B2B Marketing Directions

JANUARY 21, 2018

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. Customers 2020: The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations.

Research 54

Research B to B B2B Custom Publishing 54

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Convince & Convert

JANUARY 26, 2016

Sometimes, the total number of reviews for a product or company is prominently displayed on the website, and can serve as visual shorthand that helps consumers decide to click or purchase. It‘s good business to ask your customers to provide reviews, as long as it isn‘t too aggressive or a quid-pro-quo.

Work Management 111

Work Management Marketing Management Guidelines Amazon 111

B2B Marketing Traction

FEBRUARY 14, 2013

In today’s busy, information congested world, you need to love your customer to stand out. It means that instead of pushing solutions on your prospects and customers, you put valuable information online and attract qualified prospects. Instead of sending valuable, helpful content, they are spamming their customers and prospects.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

Martech

APRIL 18, 2024

What type of customer support are you looking for? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Use cases : Research, education, potentially integrating into consumer products for language tasks. Integrations. Desired outputs. Do the results need to be exportable?

Marketing AI 126

Marketing AI Paid Search Agency Generation Enterprise Management 126

Hubspot

APRIL 19, 2018

You could use the VLOOKUP formula to transfer revenue data from a separate spreadsheet and match it with the appropriate customer based on a common identifier like customer ID or email address. In this example, VLOOKUP enables you to easily see revenue by customer without searching, copying, and pasting for each individual cell.

Video Marketing 97

Video Marketing Hubspot Contact Marketing Contacts 97

ViewPoint

APRIL 24, 2013

Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Companies need to be more customer- and solution-centric. This is why the 94 percent is so shocking.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120