Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013?

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Adobe Experience Cloud Blog

DECEMBER 19, 2013

2013 was a huge year in the tech world. Take our 2013 Tech World History pop quiz, share it on your social networks, and challenge your friends/co-workers/pets to beat your score! Take our 2013 Tech World History pop quiz, share it on your social networks, and challenge your friends/co-workers/pets to beat your score!

Startups 48

Startups Thought Leadership Marketo Social Networks 48

KoMarketing Associates

MAY 21, 2013

Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. On top of that, users are spending huge amounts of time on social networks, presenting another opportunity for your business to be found. Where are they researching products or services?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. What are the Best Social Networks for B2B Marketing?

Stats 100

Stats eCommerce Statistics Social Networks 100

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. Outside China, almost 50% of Instagram users conduct product research on social media. Instagram financial statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

illumin

SEPTEMBER 25, 2023

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Webbiquity

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. Social media sites provide the opportunity to demonstrate expertise in your field and engage with peers, influencers and potential customers.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Does product pricing influence the purchase decisions of your customers? Reach the right audience. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Facebook has more than 1 Billion network users. Click to Tweet. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. Let's assume you want to achieve viral growth for your brand that specializes in baby products through a new marketing campaign. Signature – When users of your product's features embed your brand name.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Scoop.it

JULY 21, 2020

Our work supports product launches and revenue goals, so it can seem impossible to take our eyes off those goals to focus on long-term content curation efforts. Some examples would be product launches, live events, intense community efforts, or anything else that requires high energy and lots of time. Consistency is key.

Curation 66

Curation Content Mobile Marketing Social Networks 66

Hubspot

MARCH 26, 2015

Why: Twitter has a low conversion rate in comparison to other social networks (0.22%), but yields a decent AOV rounding out at $70. Look at Red Bull’s page , for instance, on which they promote an active lifestyle rather than their product. Pins of products do best when the price is included on pin. use the platform.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

markempa

JULY 29, 2013

Web users in every age bracket, ranking only beneath shopping and social networking in popularity. As a result, digital video content production and/or digital video advertising will have the potential to reach what truly constitutes a growing global audience. See video as a natural progression of customers’ expectations.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Customer Experience Matrix

OCTOBER 30, 2014

connects to any system with an open API, which includes most major software-as-a-service products. Many predictive modeling systems, especially for B2B lead scoring, supplement the client’s data with company and individual information they gather themselves from sources like social networks, Web sites, job boards, and government files.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative. The results were shocking. Maybe it’s a sequencing problem?

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Martech Advisor

MARCH 6, 2020

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. Data from the Deloitte Digital study found that consumers who frequently watch short video clips are more receptive to advertising and more likely to purchase certain products like subscriptions. Content Creation.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Biznology

MAY 2, 2013

Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. He defined this 3 rd platform as the intersection of mobile, social, big data and cloud.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Valasys

MARCH 4, 2020

The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume. Pete Davies, LinkedIn’s Head of Content Products stated that stories are a lighter & more casual way of interacting in a business-centric world that constitutes LinkedIn.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Paul Gillin

AUGUST 30, 2013

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. You have to wonder why one-third of large corporations still block social network use by their employees.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Convince & Convert

JUNE 18, 2014

DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. With data from top social networks like Twitter, Facebook, Tumblr and WordPress, DataSift powers hundreds of applications and analyses across a wide variety of industries.

Work Management 154

Work Management Marketing Management Paid Search Agency Trends 154

Biznology

MAY 19, 2014

If you don’t think SEO and social media are inextricably linked, here are 25 reasons why you should. 73% of online adults use a social networking site; 42% use multiple social networking sites (source: Pew Research ). 41% of customers are winning customers using social media (source: Search Engine Journal).

Social Media 80

Social Media SEO Media Youtube 80

Adobe Experience Cloud Blog

OCTOBER 4, 2017

Is there an issue with your product or are you involved in a legal battle? Whether you have one person running social media or fifty, ensure everyone is aware of how they should be communicating on your business social media pages , as well as on their own personal social network channels.

Social Media 134

Social Media Marketing AI Tips Media 134

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Get Happy: Putting Yourself into Your Brand’s Personality is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Listen Now . The RSS feed is: [link]. Find us on iTunes: [link].

Personalization 136

Personalization Social Media Skype Blogger 136

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Contently

JULY 8, 2016

With Memories, Snapchat has suddenly become less transient and spontaneous, two key differentiators in a market dominated by social networks that trade more in permanence and production (see: Facebook). Snapchat is evolving, but you’ll still recognize it. That’s pretty much it.

Features 97

Features Ad Exchange Differentiation Social Networks 97

Convince & Convert

APRIL 9, 2013

We call it “open business” Spanning multiple platforms and social channels, customers are now immersed and engaged in a constant conversation about the products and brands they love. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands.

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

Sprout Social

FEBRUARY 28, 2019

The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while. Since 2013, Google+ had been experiencing low activity.

Google 109

Google Ideal Customer Profiles Profiling Communities 109

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Here, we are in another league.

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Hubspot

MARCH 14, 2018

In the realm of social media, for instance, some predict that the trend is moving toward a greater emphasis on communities. Sometimes, it’s easier to share more intimately in a group," said Facebook Product Design Manager Tutti Taygerly during a panel discussion -- suggesting a move toward "smaller, more intimate social networks.".

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. This is a space for in-depth blog posts or content syndication.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., Lynette heads up the ClaimWizard digital marketing products and team. She maintains her speaking, mind-mapping, and podcasting activities at Purple Stripe Productions.

Work Management 80

Work Management Marketing Management Skype Public Relations 80